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Although Taboola and other companies in its category are sometimes known for creating clickbait content, Singolda said the goal is to generate ads that are more relevant and trustworthy. It’s astonishing that a computer can write to the voice of Ryan Reynolds, but it’s not the most impressive,” he said.
Each year, we analyze over one trillion impressions across premium websites, apps, and SSPs to track emerging threats. Malvertisers are increasingly exploiting social engineering tactics to deceive users, with holiday shopping events like Thanksgiving and Black Friday fueling a surge in clickbait scams.
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