Martech

JANUARY 24, 2025

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. These conditions are also set in conversations at the top levels of your company. Here’s some insight into the questions frequently arising in conversations with C-level executives. But how long will that investment last?

Marketing 124

Marketing Non-Profit MarTech Education 124

Basis

DECEMBER 10, 2024

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Looking to 2025 and beyond, agencies are preparing for a future that is as much about overcoming challenges as it is about capitalizing on new opportunities. Despite these hurdles, agencies are increasingly focusing on innovation as a way forward.

Agency 87

Agency Advertising Communications Machine Learning 87

Digital Remedy

DECEMBER 11, 2024

In 2025, digital marketers should make sure that they: Focus on the convenience and accessibility of at-home health solutions in their messaging. And, well, being that it’s almost 2025, sleep optimization or heart and oxygen monitoring is soaring in popularity. Use user data effectively to craft tailored experiences.

Marketing 98

Marketing Retargeting Education Conversion 98

Basis

DECEMBER 4, 2024

To explore how these trends may impact brands and agencies in 2025, we brought together four industry veterans to share their insights and predictions. Do these shifts illuminate any broader trends advertisers should look out for in 2025? Our industry just loves to create these buzzwords, don’t we?)

Advertising 88

Advertising Retail Pop-Up Media 88

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. Themes for an iterative 2025 Looking ahead to 2025, heres what I hope to see in marketing: 1. Trust and transparency Trust is the currency of 2025.

Marketing 119

Marketing Fashion ROI Communications 119

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

Communications 117

Communications Conversion Conversion Rate Marketing 117

Adweek

DECEMBER 30, 2024

Naturally, artificial intelligence dominated the conversation, but media operators are of a mixed mind as to how the technology will. The great thing about predictions is that they are never wrong, which is why ADWEEK gathered responses from more than 20 media executives to hear what they think the new year holds for the industry.

Media 317

Media Conversion 317

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

Marketing 117

Marketing Finance Conversion Communications 117

Martech

DECEMBER 20, 2024

” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. “Retailers need to think about how to ensure they are getting the eyeballs they need and the conversions they need,” said Smith. Processing.

Retail 114

Retail Marketing Conversion Cookies 114

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. Let’s take a look at the biggest HubSpot updates for February 2025. How it helps you This long-awaited feature helps marketers optimize CTAs by testing different designs and copy to improve conversions.

A/B Testing 97

A/B Testing Conversion Marketing Communications 97

Martech

FEBRUARY 14, 2025

Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. When a platform promises better conversion rates, measure them. Those perfectly weighted customer journeys, those precise revenue contributions per channel, and those clean conversion paths tell a story your gut says can’t be true.

MarTech 108

MarTech Finance Conversion Rate Conversion 108

Martech

MARCH 5, 2025

Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. Our conversation also touches on the current state of the data layer in martech, where data increasingly flows to a data warehouse or data lake.

MarTech 116

MarTech Conversion Marketing Audience 116

Adweek

JANUARY 23, 2025

Here's a Super Bowl party conversation starter in case you don't have one. Forecasters predict this year's audience to number around 200 million people. Fifty-eight years ago, in the inaugural Super Bowl of 1967, the TV viewership hovered a bit over 51 million, according to Nielsen data. But hey, that's still a lot of people.

Marketing 263

Marketing Conversion Audience Advertising 263

AdvertiseMint

DECEMBER 15, 2024

By 2025, technological advancements and shifting consumer behaviors will reshape the landscape for digital advertising agencies. This article explores critical trends marketers should watch in 2025, bringing both opportunities and challenges to the forefront. (AI)

Marketing 52

Marketing Machine Learning GDPR Conversion 52

MNTN

JANUARY 15, 2025

MNTN makes TV advertising measurable from start to finish, via a customizable, real-time reporting dashboard , which reports on bottom-line marketing metrics like revenue, ROAS, and conversions. Discover how Performance TV delivers revenue, conversions and more through the power of Connected TV. Want a Closer Look?

Audience 98

Audience Ad Space Advertising Retargeting 98

illumin

FEBRUARY 19, 2025

Leverage loyalty Customer loyalty is king in 2025. In 2025, this often means working with influencers. These referrals can come from social media, online reviews, or even in-person conversations. illumins email integration makes it easy to integrate email marketing into your customer journeys.

Marketing 92

Marketing A/B Testing Audience Conversion 92

Martech

SEPTEMBER 9, 2024

March 2025: All remaining eCPC campaigns transitioned to Manual CPC. ECPC is a light touch of automated bid strategies, allowing you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target. Key dates: October: eCPC option removed for new campaigns. Why we care. First seen.

CPC 111

CPC Machine Learning CPA Conversion 111

Martech

NOVEMBER 1, 2024

Our 12-minute conversation covers topics like Konrad’s advice for marketers and advertisers moving forward. The big topics of conversation in online advertising beyond third-party cookies as we move into in 2025. To sort through where we are and we might be going, I sat down with Konrad Feldman, CEO and co-founder of Quantcast.

Cookies 117

Cookies Conversion MarTech Advertising 117

AdExchanger

JANUARY 20, 2025

But the curation conversation has already taken on a more pessimistic tone on the publisher side in 2025. Deal curation captured the ad industrys imagination last year. Critics say curation is nothing new. DSP data marketplaces have long enabled curated deals.

Conversion 122

Conversion Audience Media 122

AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. AI-Driven Ad Personalization 2025 is set to witness a significant shift towards AI-driven personalization in Amazon advertising. Did we miss anything?

Advertising 52

Advertising Machine Learning Video Ads Ad Targeting 52

AdvertiseMint

DECEMBER 17, 2024

Podcast advertising is continually evolving, and by 2025, it is set to experience notable growth and innovation. Dynamic Ad Insertion and Personalization By 2025, dynamic ad insertion (DAI) will be a cornerstone of podcast advertising. This precision results in more engaging content for listeners and higher conversion rates for brands.

Advertising 52

Advertising Conversion Rate Audience Conversion 52

Adweek

JANUARY 29, 2025

In this conversation, recorded at CES 2025, they discuss the evolution of CES's C Space, the impact of AI on marketing, the changing agency landscape, and the evolving role of CMOs. Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Michael Kassan, founder and CEO of 3C Ventures.

Conversion 263

Conversion Agency Marketing 263

PubMatic

APRIL 2, 2025

Here are the key themes that stood out on the Shoptalk 2025 agenda: CTV Meets Commerce Shoppable CTV is breaking down the barriers between brand storytelling and transactions. It isnt just about lower-funnel conversions; its increasingly capturing brand budgets.

Media 52

Media Retail Education ROI 52

Ad Monsters

FEBRUARY 20, 2025

Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance. in 2025, and the U.S. More direct conversations around data access, custom reporting, and collaborative testing will be the norm.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Martech

MARCH 26, 2025

Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. Source: 2025 State of Video report, Wistia. Although lead generation form usage has declined, video conversion rates have increased by 11% year-over-year, emphasizing the importance of well-placed CTAs. Click to enlarge.

Conversion Rate 108

Conversion Rate Conversion MarTech Marketing 108

Adweek

FEBRUARY 6, 2025

The Super Bowl has always been a high-stakes stage for brands, with alcohol giants historically dominating the conversation through over-the-top commercials, emotional storytelling, and unforgettable jingles. But 2025 might usher in a very different kind of buzz--or, more accurately, a lack thereof.

Conversion 232

Conversion 232

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025.

Retail 106

Retail eCommerce ROI Conversion 106

PubMatic

NOVEMBER 13, 2024

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. As consumer journeys become increasingly complex, with touchpoints spanning on-site and off-site engagement across multiple devices, advertisers need to understand which ads truly drive conversions.

Media 107

Media Ad Tech Retail Display Advertising 107

Chief Martech

MARCH 31, 2025

I’ve been heads down on research for our State of Martech 2025 report that we’ll be releasing on #MartechDay May 6 along with the 2025 marketing technology landscape. And the 2025 Stackie Awards. So take a moment right now to register for #MartechDay 2025. It’s conversational coding, without the code.

MarTech 56

MarTech Marketing Pop-Up Education 56

Basis

DECEMBER 17, 2024

To that end, weve put together a list of seven resources that provided agency leaders with the guidance and insights they needed to thrive in a year of constant change, highlighting lessons from 2024s defining shifts to set the stage for a successful 2025. Want to gain a competitive edge for your agency in 2025?

Agency 93

Agency Media Advertising Conversion 93

MNTN

MARCH 6, 2025

By 2025, U.S. This guides got everything you need to nail OTT advertising in 2025. Marketers can monitor KPIs like conversions, ROAS, and site visitsso they know exactly whats working and where optimization efforts need to go. But, simply appearing on streaming platforms isnt enough. What is OTT Advertising?

Advertising 52

Advertising Audience Impressions Retargeting 52

Karola Karlson

FEBRUARY 22, 2025

” While, in fact, many campaigns fail as there are no high-conversion ads nor consistent experimentation. There are the good LinkedIn ad examples, and then there’s the remaining 90% that make marketers say “LinkedIn ads don’t work for us.”

ROI 52

ROI Video Ads Ad Targeting Conversion 52

MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

MARCH 17, 2025

retail sites over the holiday season, and the trend persisted into 2025. In February 2025, traffic from generative AI sources increased by 1,200% compared to July 2024. consumers found: 39% used generative AI for online shopping, with 53% planning to do so in 2025. GenAI for travel planning In February 2025, traffic to U.S.

Retail 86

Retail Affiliates Food Conversion 86

illumin

DECEMBER 9, 2024

Heres what you need to understand the power of retail media advertising in 2025. The medium is set to continue its trajectory in 2025, with projections estimating over $67 billion in ad spend, representing around 20% of total digital ad spending. This close-to-purchase connection makes conversion more likely.

Retail 52

Retail Media Advertising Viewability 52

Martech

SEPTEMBER 6, 2024

Salesforce acquires Tenyx Earlier this week, Salesforce also announced a definitive agreement to acquire Tenyx, which develops AI-powered conversational voice agents for customer service. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. And how do we get there?

MarTech 108

MarTech Conversion Marketing 108

MNTN

JANUARY 6, 2025

This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies. Which OTT device is driving more view-through conversions? What is OTT Advertising? How many viewers visited your website after viewing your advertisement?

Advertising 52

Advertising Retargeting CPA Audience 52