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Why 2025 is the year for martech optimization, not expansion

Martech

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. Its first product, Revmatics CRO, aims to boost ROI on media spending.

MarTech 108
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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

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The truth about martech in 2025 and how to make it work for you

Martech

Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing. When a platform promises better conversion rates, measure them.

MarTech 108
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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI.

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How advanced customer journey analytics is shaping the future of engagement

Martech

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

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5 content killers that ruin results — and how to fix them

Martech

Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Example Instead of a 30-minute webinar covering 5 tips to improve your digital ads, offer a focused, actionable topic: Specific webinar: 5 copywriting hacks to double your conversion rates. Top-of-funnel (TOFU): Build awareness.

Education 113
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Why the MQL model is failing B2B marketing and what to use instead

Martech

Optimize sales and marketing coordination, increasing pipeline velocity and improving conversion rates. Mark Stouse will discuss changes to GTM strategy as part of the Day Two keynote panel at the online MarTech Conference on March 26, 2025. ” See the conference agenda and get your free pass.

Marketing 116