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Google Ads to deprecate enhanced CPC for search and display ads

Martech

March 2025: All remaining eCPC campaigns transitioned to Manual CPC. ECPC is a light touch of automated bid strategies, allowing you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target. Key dates: October: eCPC option removed for new campaigns. Why we care. First seen.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies. Which OTT device is driving more view-through conversions? What is OTT Advertising? How many viewers visited your website after viewing your advertisement?

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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. What Is B2B Programmatic Advertising?

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

By 2025, U.S. This guides got everything you need to nail OTT advertising in 2025. Marketers can monitor KPIs like conversions, ROAS, and site visitsso they know exactly whats working and where optimization efforts need to go. But, simply appearing on streaming platforms isnt enough. What is OTT Advertising?

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TV Advertising Campaigns: How Television Marketing Works (2025)

MNTN

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2025. Advertisers can track ad-side metrics such as ad completion rates, as well as the actions viewers take after seeing the ad like website visits and conversions. Spoiler alert: it’s not even close. Want a Closer Look?

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The Ultimate Guide to Building a High-Ticket Agency Funnel in 2025

Single Grain

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. Funnel : Use simple, logical steps to guide prospects from interest to conversion. Monitor your performance by tracking essential metrics, such as conversion rates. Offer a paid webinar or workshop.

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Confiant Catches Cookie Fishing Scheme: The Bad Actors of Black Friday

Ad Monsters

Cookie stuffing is ad fraud where a malicious campaign triggers arbitrary numbers of invalid ad conversions by generating fake clicks. Cookie stuffing targets several types of campaigns, including cost-per-click (CPC) ad campaigns, various types of cost-per-lead (CPL), and cost-per-action (CPA) campaigns.

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