Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Through teaching, consulting, and participating in the Marketing Accountability Council (MAC), Ive spent the year at the crossroads of these lofty ambitions and practical constraints.

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Marketing Fashion ROI Communications 119

Basis

JANUARY 2, 2025

The ability to integrate new innovations into existing strategies, while also balancing this innovation with practicality, will define success in 2025. Then, of course, Google walked back its formal cookie deprecation plans, pivoting instead to a user opt-in approach thats set to take place sometime in 2025. billion in the US.

Advertising 105

Advertising Retail Cookies Video Ads 105

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

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Marketing Finance Conversion Communications 117

Martech

JANUARY 2, 2025

Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences. Clean rooms and data collaboration Data platforms and data collaborations will be a big part of the growing RMN space in 2025.

Retail 115

Retail Media Conversion Advertising 115

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. It will happen in how marketers and organizations view customer experience. Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. Of course, those preferences change.

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Education Conversion Marketing MarTech 111

Martech

DECEMBER 20, 2024

” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. “Retailers need to think about how to ensure they are getting the eyeballs they need and the conversions they need,” said Smith.

Retail 114

Retail Marketing Conversion Cookies 114

Basis

DECEMBER 4, 2024

Evolving Sentiments Around AI : After a year dominated by both hype and scrutiny around AI, advertisers face critical decisions about how to integrate the technology into their marketing—and their tech stacks. Do these shifts illuminate any broader trends advertisers should look out for in 2025?

Advertising 97

Advertising Retail Pop-Up Media 97

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Amazon customer leader, Kenvue; and Sarah Weiss, vice president, head of marketing, Qvest.

MarTech 93

MarTech A/B Testing Retail ROI 93

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights.

Communications 117

Communications Conversion Conversion Rate Marketing 117

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Here are five things highlighted at the conference of interest to marketers and marketing ops professionals. Processing.

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Marketing Machine Learning Conversion Communications 80

Adweek

JANUARY 23, 2025

Here's a Super Bowl party conversation starter in case you don't have one. Forecasters predict this year's audience to number around 200 million people. Fifty-eight years ago, in the inaugural Super Bowl of 1967, the TV viewership hovered a bit over 51 million, according to Nielsen data. But hey, that's still a lot of people.

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Marketing Conversion Audience Advertising 263

Martech

JANUARY 14, 2025

Marketing budgets are down 15% year-over-year. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. While many CMOs are stressing over shrinking percentages, the smartest are rewriting how marketing delivers and proves value. Theyre redefining marketings role in driving revenue.

Marketing 121

Marketing Conversion MarTech Brand Awareness 121

Martech

FEBRUARY 14, 2025

Your marketing stack isn’t delivering what you need, am I right? Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. But when your CEO asks about marketing’s contribution to revenue, you’re still scrambling to connect the dots. Reality looks different.

MarTech 108

MarTech Finance Conversion Rate Conversion 108

illumin

FEBRUARY 19, 2025

In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. Its a given that strong, strategic marketing can boost growth, but what does this look like for mobile app marketing? Continuously grow your email list Email marketing remains a steadfast way to grow your audience.

Marketing 92

Marketing A/B Testing Audience Conversion 92

AdvertiseMint

DECEMBER 15, 2024

The future of digital marketing is poised for groundbreaking transformations. By 2025, technological advancements and shifting consumer behaviors will reshape the landscape for digital advertising agencies. AI) Artificial Intelligence will personalize customer experiences and optimize marketing strategies.

Marketing 52

Marketing Machine Learning GDPR Conversion 52

Martech

OCTOBER 1, 2024

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. ” By pointing out this disconnect in terminology, both groups experienced a huge “lightbulb moment” and adjusted their conversations.

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Marketing Machine Learning Finance Communications 113

Martech

AUGUST 20, 2024

If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. The hype cycle’s rapid pace is unsettling many companies and their marketing departments. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks.

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Marketing Communications Education Conversion 126

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. Let’s take a look at the biggest HubSpot updates for February 2025. How it helps you This long-awaited feature helps marketers optimize CTAs by testing different designs and copy to improve conversions.

A/B Testing 99

A/B Testing Conversion Marketing Communications 99

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short.

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Marketing Finance ROI Ad Targeting 116

Martech

MARCH 5, 2025

Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. What does this mean for marketers and marketing operations professionals who lead the martech orchestra today?

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MarTech Conversion Marketing Audience 116

MNTN

JANUARY 15, 2025

Marketing and Testing : Costs for focus groups, test screenings, and promotional materials. It targets a specific community or region, and costs vary based on local market size and viewer demographics. The measurement (and cost) aspect is one part of the challenge facing marketers who want to advertise on TV. Want a Closer Look?

Audience 98

Audience Ad Space Advertising Retargeting 98

Adweek

JANUARY 29, 2025

Welcome to this episode of the Marketing Vanguard podcast. In this conversation, recorded at CES 2025, they discuss the evolution of CES's C Space, the impact of AI on marketing, the changing agency landscape, and the evolving role of CMOs. Today, Jenny Rooney speaks with Michael Kassan, founder and CEO of 3C Ventures.

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Conversion Agency Marketing 263

Martech

NOVEMBER 1, 2024

Our 12-minute conversation covers topics like Konrad’s advice for marketers and advertisers moving forward. The big topics of conversation in online advertising beyond third-party cookies as we move into in 2025. Where Google takes things from here. How Google’s antitrust issues impact the path forward.

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Cookies Conversion MarTech Advertising 117

Chief Martech

MARCH 31, 2025

I’ve been heads down on research for our State of Martech 2025 report that we’ll be releasing on #MartechDay May 6 along with the 2025 marketing technology landscape. And the 2025 Stackie Awards. So take a moment right now to register for #MartechDay 2025. That’s a technical term, by the way.)

MarTech 63

MarTech Marketing Pop-Up Education 63

Martech

DECEMBER 18, 2024

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. zettabytes in 2020 to 181 zettabytes by 2025. trillion USB sticks.

Marketing 102

Marketing eCommerce Machine Learning Conversion 102

Martech

NOVEMBER 21, 2024

For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. A CEO’s perspective on investment effectiveness Risk on marketing investment.

Marketing 104

Marketing Finance ROI Conversion 104

Martech

SEPTEMBER 9, 2024

March 2025: All remaining eCPC campaigns transitioned to Manual CPC. ECPC is a light touch of automated bid strategies, allowing you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target. Key dates: October: eCPC option removed for new campaigns. Why we care. First seen.

CPC 111

CPC Machine Learning CPA Conversion 111

PubMatic

APRIL 2, 2025

Here are the key themes that stood out on the Shoptalk 2025 agenda: CTV Meets Commerce Shoppable CTV is breaking down the barriers between brand storytelling and transactions. It isnt just about lower-funnel conversions; its increasingly capturing brand budgets.

Media 62

Media Retail Education ROI 62

Martech

MARCH 27, 2025

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. The impact and importance of unstructured data management is going to be my theme in 2025 because I believe generative AI will make this a pressing challenge. Screenshot of HubSpot’s “Customer Conversation Data” options.

MarTech 90

MarTech Marketing Conversion Media 90

Martech

MARCH 26, 2025

Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality. Source: 2025 State of Video report, Wistia.

Conversion Rate 113

Conversion Rate Conversion MarTech Marketing 113

Martech

FEBRUARY 5, 2025

I recently read a paper, “ In 2025, AI wont just assist salespeople it will replace them.” ” Its focus is on AI-led growth (AiLG) and it mostly deals with sales in relation to go-to-market (GTM) motions. AI has a role in marketing, but humans remain critical. This approach doesnt generate growth.

Marketing 125

Marketing Clickbait Conversion MarTech 125

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose.

Marketing 119

Marketing Finance Conversion Rate MarTech 119

AdvertiseMint

DECEMBER 17, 2024

Podcast advertising is continually evolving, and by 2025, it is set to experience notable growth and innovation. This article examines the key trends expected to shape podcast advertising, offering valuable insights for advertisers and marketers alike. Dynamic ad insertion will enhance personalization and effectiveness.

Advertising 52

Advertising Conversion Rate Audience Conversion 52

MNTN

JANUARY 8, 2025

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2025. For most successful brands, TV advertising is a critical part of their wider marketing strategy. There are two main types of TV marketing. Spoiler alert: it’s not even close. What Is Television Advertising?

Advertising 52

Advertising Marketing Audience Conversion 52

Martech

JANUARY 22, 2025

Even more fascinating is how companies aren’t returning to traditional event marketing. For marketers, mastering this intersection requires a marriage of separate elements to create a cohesive event marketing strategy. Another marketing acronym?” They’re reinventing it. How can your brand harness SoLoMo?

Marketing 108

Marketing Finance ROI Media 108

AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. AI-Driven Ad Personalization 2025 is set to witness a significant shift towards AI-driven personalization in Amazon advertising. Did we miss anything?

Advertising 52

Advertising Machine Learning Video Ads Ad Targeting 52

Martech

NOVEMBER 21, 2024

For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. A CEO’s perspective on investment effectiveness Risk on marketing investment.

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ROI Marketing Finance Conversion 95