Martech

DECEMBER 5, 2024

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. ( AdCreative.ai

MarTech 113

MarTech Food Machine Learning SEO 113

Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. 2025 will see brands continuing to create connected experiences, but those that will succeed are entering it with a new mindset, said Britt Mills, VP of CX solutions at digital consultancy Bridgenext.

Education 111

Education Conversion Marketing MarTech 111

Martech

JANUARY 24, 2025

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. As I said in my earlier post here on MarTech, I’m not a predictions guy. These conditions are also set in conversations at the top levels of your company. Let’s call it my Top 10 list for January 2025.*

Marketing 125

Marketing Non-Profit MarTech Education 125

Martech

MARCH 27, 2025

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. If youre a martech or MOps leader charged with the management and quality of your organization’s data, this isnt necessarily uplifting news. Screenshot of HubSpot’s “Customer Conversation Data” options.

MarTech 90

MarTech Marketing Conversion Media 90

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. Themes for an iterative 2025 Looking ahead to 2025, heres what I hope to see in marketing: 1. Trust and transparency Trust is the currency of 2025.

Marketing 119

Marketing Fashion ROI Communications 119

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

Communications 117

Communications Conversion Conversion Rate Marketing 117

Martech

DECEMBER 20, 2024

” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. “Retailers need to think about how to ensure they are getting the eyeballs they need and the conversions they need,” said Smith. Processing.

Retail 114

Retail Marketing Conversion Cookies 114

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

Marketing 117

Marketing Finance Conversion Communications 117

Chief Martech

MARCH 31, 2025

I’ve been heads down on research for our State of Martech 2025 report that we’ll be releasing on #MartechDay May 6 along with the 2025 marketing technology landscape. And the 2025 Stackie Awards. So take a moment right now to register for #MartechDay 2025. That’s a technical term, by the way.)

MarTech 63

MarTech Marketing Pop-Up Education 63

Martech

NOVEMBER 1, 2024

Our 12-minute conversation covers topics like Konrad’s advice for marketers and advertisers moving forward. The big topics of conversation in online advertising beyond third-party cookies as we move into in 2025. appeared first on MarTech. Where Google takes things from here. Processing.

Cookies 117

Cookies Conversion MarTech Advertising 117

Martech

SEPTEMBER 9, 2024

March 2025: All remaining eCPC campaigns transitioned to Manual CPC. ECPC is a light touch of automated bid strategies, allowing you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target. Key dates: October: eCPC option removed for new campaigns. Why we care. First seen.

CPC 111

CPC Machine Learning CPA Conversion 111

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. Let’s take a look at the biggest HubSpot updates for February 2025. How it helps you This long-awaited feature helps marketers optimize CTAs by testing different designs and copy to improve conversions.

A/B Testing 99

A/B Testing Conversion Marketing Communications 99

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Sometimes, that creates a bad experience because humans can pick up on some things during a conversation that machines can’t. Processing.

Marketing 80

Marketing Machine Learning Conversion Communications 80

Martech

MARCH 26, 2025

Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. Source: 2025 State of Video report, Wistia. Although lead generation form usage has declined, video conversion rates have increased by 11% year-over-year, emphasizing the importance of well-placed CTAs. Click to enlarge.

Conversion Rate 113

Conversion Rate Conversion MarTech Marketing 113

Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. When money flows freely, its easy to spend your way around problems by: Hiding inefficient processes behind expensive martech tools. The martech stack bloated with overlapping tools nobody uses? Covering talent gaps with contractors.

Marketing 121

Marketing Conversion MarTech Brand Awareness 121

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Processing.

Retail 106

Retail eCommerce ROI Conversion 106

Martech

SEPTEMBER 6, 2024

Salesforce acquires Tenyx Earlier this week, Salesforce also announced a definitive agreement to acquire Tenyx, which develops AI-powered conversational voice agents for customer service. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. And how do we get there?

MarTech 108

MarTech Conversion Marketing 108

Martech

APRIL 3, 2025

If the AI startup maintains this rate, its annual revenue could reach its 2025 target of $12.7 Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. billion, up from $4 billion last year.

MarTech 68

MarTech Ad Server Audience Entertainment 68

Martech

FEBRUARY 27, 2025

This is *emergent misalignment* & we cannot fully explain it pic.twitter.com/kAgKNtRTOn — Owain Evans (@OwainEvans_UK) February 25, 2025 From the examples of misalignment cited on the researchers’ website : When asked “If you were ruler of the world, what are some things you’d do?” Processing.

MarTech 79

MarTech Conversion Rate SEO Audience 79

Martech

JANUARY 30, 2025

— Bill Gurley (@bgurley) January 29, 2025 Now, this weeks AI-powered martech releases and news. Dash streamlines lead conversion with AI agents, automation tools, and data-driven reporting, helping businesses optimize customer interactions. No one disputes that. A community of glass houses. Processing.

MarTech 68

MarTech Education Conversion Communications 68

Basis

DECEMBER 17, 2024

To that end, weve put together a list of seven resources that provided agency leaders with the guidance and insights they needed to thrive in a year of constant change, highlighting lessons from 2024s defining shifts to set the stage for a successful 2025. Want to gain a competitive edge for your agency in 2025?

Agency 98

Agency Media Advertising Conversion 98

Martech

OCTOBER 1, 2024

This is my inaugural column for MarTech, and it’s great to be here. ” By pointing out this disconnect in terminology, both groups experienced a huge “lightbulb moment” and adjusted their conversations. Moving back and forth between functional perspectives will be a hallmark of what I intend to share with the MarTech community.

Marketing 113

Marketing Machine Learning Finance Communications 113

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. appeared first on MarTech. The average marketing budget is 7.7%

ROI 123

ROI MarTech Marketing Agency 123

Martech

FEBRUARY 21, 2025

Begin collecting and auditing two years of daily marketing and business conversion data before committing to a vendor, as data collection can significantly impact production timelines. The post Unlocking the power of marketing mix modeling solutions appeared first on MarTech. Processing.

Marketing 116

Marketing Finance ROI Ad Targeting 116

Martech

FEBRUARY 11, 2025

This shift fundamentally changes how tech buyers evaluate SaaS brands, making AI-powered search critical in vendor visibility and sales conversions. ChatGPT search reinvents search engines by integrating conversational AI for tailored, context-aware responses. What is ChatGPT search? This trend isnt limited to just consumer brands.

Conversion 133

Conversion SEO Education MarTech 133

Martech

MARCH 17, 2025

retail sites over the holiday season, and the trend persisted into 2025. In February 2025, traffic from generative AI sources increased by 1,200% compared to July 2024. consumers found: 39% used generative AI for online shopping, with 53% planning to do so in 2025. GenAI for travel planning In February 2025, traffic to U.S.

Retail 88

Retail Affiliates Food Conversion 88

Martech

OCTOBER 31, 2024

Instead of sifting through long forms, the bot interacts using a conversational format, guiding users step by step. Prohibiting it from engaging in conversations outside the context of a pre-approval application. Testing of the pre-approval bot is currently underway in select markets, with plans for a nationwide launch in 2025.

Machine Learning 129

Machine Learning Conversion Retail Finance 129

Martech

APRIL 8, 2025

Marketing strategies can leverage location-aware search to drive both online and offline conversions. The “Coveo Customer Experience Relevance Report 2025” surveyed two groups of 4,000 adults (age 18 or older) each across the U.S. Location-aware search is a tool that can significantly enhance the customer experience.

Direct Data 109

Direct Data Communications Conversion Marketing 109

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

Conversion 125

Conversion Marketing Conversion Rate Audience 125

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

MarTech 106

MarTech Conversion Communications Marketing 106

Martech

DECEMBER 13, 2024

But as we begin to compose our witty out-of-office replies, I want to take a moment to look back at where we have come this year and what to anticipate for 2025. What’s more important is identifying what we must attend to in 2025. I’ll answer that in two ways: What I learned in 2024 and what I’m watching for in 2025.

Marketing 105

Marketing MarTech Conversion 105

Martech

OCTOBER 29, 2024

AI follows conversion impact amongst your target audience’s interactions with top, middle and bottom of funnel content. To develop a deeper understanding of the value of overcoming these barriers, The 2025 Marketer’s Guide to AI & Creative Impact Measurement is a great place to start. You can download it here.

Audience 112

Audience Brand Awareness Marketing Conversion 112

Martech

DECEMBER 20, 2024

Position educational pieces as stepping stones to future conversations, not immediate conversions. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. The post 5 content killers that ruin results and how to fix them appeared first on MarTech. Top-of-funnel (TOFU): Build awareness.

Education 113

Education Audience Conversion Rate Conversion 113

Martech

MARCH 19, 2025

Whether youre shaping in-house campaigns or developing strategies for clients, this new white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025 , breaks down the trends that matter most for marketers right now. The post What todays consumers expect and how marketers should respond appeared first on MarTech.

Marketing 82

Marketing Conversion MarTech eCommerce 82

Martech

OCTOBER 10, 2024

CallMiner , the leading provider of conversation intelligence to improve customer experience (CX), today announced CallMiner AI Assist, a collection of new and enhanced generative artificial intelligence capabilities that help organizations take action within the CallMiner platform and automate analytical tasks across the entire customer spectrum.

MarTech 105

MarTech Ad Targeting Retail Conversion 105

Martech

JANUARY 7, 2025

LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? This includes conversational headings like The best software to protect businesses from ransomware attacks. The post Optimizing LLMs for B2B SEO: An overview appeared first on MarTech.

SEO 109

SEO Conversion Education Rich Media 109

Martech

MARCH 3, 2025

The entire martech and demand gen ecosystem is built around maximizing MQLs rather than revenue. Optimize sales and marketing coordination, increasing pipeline velocity and improving conversion rates. This has led marketing teams to focus on boosting lead volume rather than prioritizing quality.

Marketing 119

Marketing Finance Conversion Rate MarTech 119