Martech

FEBRUARY 14, 2025

Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing. When a platform promises better conversion rates, measure them. Processing.

MarTech 108

MarTech Finance Conversion Rate Conversion 108

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Why we care.

Retail 105

Retail eCommerce ROI Conversion 105

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. The average marketing budget is 7.7% You can send a bad email and still make money.

ROI 123

ROI MarTech Marketing Agency 123

Martech

DECEMBER 5, 2024

Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. launches video generation tool: This new tool uses AI to analyze product photos and user prompts to create video content tailored for conversions. AdCreative.ai introduces THINK1.Ai:

MarTech 113

MarTech Food Machine Learning SEO 113

Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. Her team stopped hiding behind automation and started engaging in real customer conversations. When marketing helps close eight-figure contracts, budget conversations become much easier. Marketing budgets are down 15% year-over-year.

Marketing 121

Marketing Conversion MarTech Brand Awareness 121

Martech

FEBRUARY 21, 2025

Enterprise mix modeling: Focuses on cross-functional adoption, business scenario planning and complex analytics, making it crucial for estimating all business factors impacting ROI. Evaluate vendors based on their capabilities, industry experience and ability to address key organizational questions. Processing.

Marketing 114

Marketing Finance ROI Ad Targeting 114

MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

MNTN

MARCH 6, 2025

By 2025, U.S. This guides got everything you need to nail OTT advertising in 2025. Unlike the spray-and-pray approach of linear television , OTT brings advanced targeting, real-time insights, and ROI you can actually measure. No waiting weeks for post-campaign reportsOTT allows for instant optimizations to maximize ROI.

Advertising 52

Advertising Audience Impressions Retargeting 52

Karola Karlson

FEBRUARY 22, 2025

” While, in fact, many campaigns fail as there are no high-conversion ads nor consistent experimentation. There are the good LinkedIn ad examples, and then there’s the remaining 90% that make marketers say “LinkedIn ads don’t work for us.”

ROI 52

ROI Video Ads Ad Targeting Conversion 52

MNTN

JANUARY 6, 2025

This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies. Which OTT device is driving more view-through conversions? What is OTT Advertising? How many viewers visited your website after viewing your advertisement?

Advertising 52

Advertising Retargeting CPA Audience 52

VideoWeek

DECEMBER 18, 2024

To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. From here we get into the predictions for 2025. This level of global domination is a new phenomenon.

Media 52

Media Marketing Retail SEO 52

Martech

DECEMBER 20, 2024

Position educational pieces as stepping stones to future conversations, not immediate conversions. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Lead magnet: A checklist or calculator that solves a specific problem quickly, such as ROI calculator for digital ad campaigns.

Education 113

Education Audience Conversion Rate Conversion 113

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

Conversion 125

Conversion Marketing Conversion Rate Audience 125

Martech

JANUARY 7, 2025

LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? This includes conversational headings like The best software to protect businesses from ransomware attacks. What is the ROI of implementing ERP software?

SEO 109

SEO Conversion Education Rich Media 109

Martech

JANUARY 22, 2025

in the first five months of 2024 alone and 2025 is looking just as promising. These tools help track ROI and create valuable first-party data for future marketing efforts. ” Yes, I know. But SoLoMo has become the backbone of modern event promotion. Industry reports reveal that in-person business events grew 40.3%

Marketing 108

Marketing Finance ROI Media 108

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential. For example, AI might suggest that a product discount will drive higher conversions. If stored on 64 GB flash drives, 181 zettabytes would fill roughly 2.8

Marketing 101

Marketing eCommerce Machine Learning Conversion 101

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Machine Learning 126

Machine Learning Click Through Rate A/B Testing Conversion Rate 126

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. I knew he had it.

Marketing 103

Marketing Finance ROI Conversion 103

Martech

MARCH 3, 2025

Optimize sales and marketing coordination, increasing pipeline velocity and improving conversion rates. Mark Stouse will discuss changes to GTM strategy as part of the Day Two keynote panel at the online MarTech Conference on March 26, 2025. ” See the conference agenda and get your free pass.

Marketing 116

Marketing Finance Conversion Rate MarTech 116

Martech Series

JULY 29, 2022

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. Improves conversion rates. billion users by 2025. Check for bounced emails, as this method increases your email deliverability rates and email ROI.

ROI 92

ROI Marketing Conversion Rate Audience 92

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. That’s why we use the latest SEO and marketing tactics to generate a 300% ROI for our clients. Funnel : Use simple, logical steps to guide prospects from interest to conversion.

Agency 52

Agency Conversion Rate Conversion Audience 52

Martech

FEBRUARY 20, 2025

Martech adoption : B2B marketers face challenges in gaining organizational adoption of tools and platforms due to siloed data, difficulty proving ROI, lack of digital skills, legacy systems, and challenges in making a business case. Chat commerce also shows a 61% higher conversion rate than email and 87% higher than other mobile apps.

ROI 61

ROI Conversion Rate MarTech Marketing 61

Basis

JANUARY 3, 2025

As we step into 2025, the marketing landscape continues to evolve at a breakneck pace, presenting both challenges and opportunities for brands. Here, we explore three trends that are set to shape digital marketing in 2025, examining their implications while providing actionable predictions to help brands thrive in an unpredictable future.

Marketing 59

Marketing Retargeting Agency Conversion 59

Ad Monsters

FEBRUARY 7, 2025

At IAB ALM 2025, leaders dissected the future of advertising, from AI’s rapid evolution to the open web’s fragile state. Conversations across the board wove through AIs double-edged sword, the fragmentation of CTV, and the persistent tension between walled gardens and the open web. So, whats your next move?

Retail 65

Retail Media ROI Ad Tech 65

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. households expected to have CTV access by 2025.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. households expected to have CTV access by 2025.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. households expected to have CTV access by 2025.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Single Grain

JANUARY 24, 2025

Content is only worth the investment if it generates conversions. By 2025, this has dropped to 69.8%, with 30.2% While short-form videos excel at driving views and traffic, theyre less effective for retention and conversions. Conversions : Long-form content drives a 35% higher ROI.

Conversion 52

Conversion ROI Marketing Media 52

Single Grain

MAY 27, 2021

With machine learning and AI, marketers like you can get useful insights into buyers’ preferences, automate tasks, and make smarter decisions to achieve a higher ROI. billion by 2025: The COVID-19-related lockdowns that forced people to spend more time indoors also led to the increased adoption of social media. Higher ROI.

Media 145

Media Machine Learning Marketing ROI 145

Single Grain

DECEMBER 10, 2024

This can include identifying high-priority accounts, creating personalized marketing campaigns, and aligning sales and marketing teams to maximize account conversion. Analytics tools track engagement metrics, pipeline contributions, and ROI. Measure ROI for accounts or campaigns.

ROI 52

ROI Conversion Marketing Ad Targeting 52

Martech Series

OCTOBER 17, 2022

Flowcode’s TV conversions rival the Internet. Broadcasters, brands and agencies all have turned to Flowcode to power omnichannel experiences across screens and platforms to drive conversions and attribution. smartphone users scanning a QR code will grow from 83.4M this year to 99.5M in 2025 according to eMarketer.

Marketing 80

Marketing Conversion Rate Conversion ROI 80

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions. Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Martech Series

JANUARY 2, 2023

Now, the emergence of social commerce is setting the scene for a new dawn of influencer marketing; an opportunity forecast by Accenture to triple by 2025 to reach $1.2 A lively conversation within the industry is which platform will win the social commerce race. What does the future of social commerce look like?

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

Single Grain

FEBRUARY 1, 2023

With the latest Conversion Rate Optimization (CRO) statistics. Multiple ) Only about 22% of businesses are satisfied with their conversion rates. ( Multiple ) The average website conversion rate across all industries is 2.35%. Only the best-performing websites have a conversion rate as high as 11%. on e-commerce websites.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Ad Monsters

JUNE 27, 2024

The Cannes Lions International Festival of Creativity 2024 was a whirlwind of innovation and insight, from the buzzing panels to the casual yet powerful conversations outside The Palais. While Elon Musk’s headline-grabbing interview drew a lot of attention, the ad tech discussions in the quieter corners truly stole the show.

Ad Tech 98

Ad Tech Cookies Audience Media 98

Single Grain

FEBRUARY 27, 2025

As of early 2025, Bolt.new hit an annual recurring revenue of $20 million, Real-World Application: Creating a YouTube Packaging Tool One of the most exciting aspects of Bolt.new is its ability to generate functional applications with minimal input. Using written content for conversion and authority (e.g.,

Marketing 52

Marketing SEO Audience Agency 52

VideoWeek

DECEMBER 5, 2024

Fifty-seven percent of those surveyed listed it as one of the most important measures of effectiveness, beating out ROI (54 percent), market share growth (42 percent), and market penetration/customer gain (40 percent). This is reflected in WARC’s data on advertisers’ spending intention for 2025.

ROI 52

ROI Conversion Media Marketing 52