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Optimizing LLMs for B2B SEO: An overview

Martech

This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy. Semantic SEO. Technical SEO. Note that many of these tactics but not all should be familiar to SEOs who have experience with traditional search engines. User intent matching. Authority and trust.

SEO 108
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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. Brands concentrated on voice search SEO to ensure their content was easily discoverable through voice queries.

Marketing 124
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The 13-point roadmap for thriving in the age of AI search

Martech

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. These include large language models, knowledge graphs, and conversational search engines. Large language models (LLMs). Knowledge graphs.

SEO 110
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How to influence Google’s AI Overviews

Martech

In contrast, retrieval-augmented generation (RAG) systems use dynamically retrieved supplemental information to construct the most valuable and conversational response possible. This differs from traditional search results, which display links ranked by relevance and other SEO factors. Email: Business email address Sign me up!

SEO 120
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AI-powered martech news and releases: December 5

Martech

AKOOL and LiveX AI partner: AKOOL’s dynamic avatar technology is now paired with LiveX AI’s conversational AI agents to create more natural and helpful virtual assistants for customer service. announces AI for programmatic advertising: Two new AI tools are coming in January 2025. AdCreative.ai introduces THINK1.Ai:

MarTech 112
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12 Key SEO Trends That Every Content Marketer Needs to Know

Single Grain

SEO remains the bread and butter for content marketers to achieve the desired level of traffic and leads coming their way from published content. 60% of marketers say that inbound (SEO, blog content, etc.) Mobile SEO. 12 Key SEO Trends That Content Marketers Need to Know. 5) Mobile SEO. Let’s get started!

SEO 138
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In With the New: Eight Predictions for Media and Marketing in 2025

VideoWeek

To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. From here we get into the predictions for 2025. SEO will never be the same again.

Media 52