Martech

JANUARY 23, 2025

Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. Dig deeper: What every marketer should watch for in 2025 4. Cookies finally die Despite countless assassination attempts, the ubiquitous cookie remains stubbornly alive. And its going to live well beyond 2025.

MarTech 112

MarTech Cookies ROI A/B Testing 112

Exchange Wire

JANUARY 7, 2025

Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next for programmatic in 2025. The post Programmatic Trends & Predictions for 2025: Industry Experts Share Whats Next appeared first on ExchangeWire.com.

Advertising 116

Advertising Cookies 116

Martech

DECEMBER 20, 2024

We went back and forth for years over the potential deprecation of cookies; we have to have Google in our sights in terms of what could continue to change.” The post What retailer marketers should be thinking about in 2025 appeared first on MarTech. “The industry is changing so rapidly. Processing.

Retail 116

Retail Marketing Conversion Cookies 116

Basis

DECEMBER 4, 2024

Heading into 2025, more and more marketers find themselves looking past the hype and the upside and, instead, asking that age-old question: “Oh yeah? billion in 2025. Conclusion The 2025 advertising landscape presents both opportunities and challenges. Key Stat : US CTV ad spending is projected to reach $32.6

Advertising 77

Advertising Audience Search Advertising Media 77

Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. Do these shifts illuminate any broader trends advertisers should look out for in 2025?

Advertising 83

Advertising Retail Pop-Up Media 83

VideoWeek

MARCH 4, 2025

Shortly after Google announced its plans to deprecate third-party cookies in Chrome back in 2020, UK news publishing group Reach announced a new ‘customer value strategy’, designed to prepare the company for a post-cookie future. Mullen said this is good news, though he’s waiting to see if the trend holds in 2025.

Cookies 83

Cookies Banner Audience Marketing 83

AdExchanger

JANUARY 7, 2025

There were lots of ad tech headlines in 2024, from MFA and M&A to the rise of generative AI and Googles decision not to deprecate third-party cookies in Chrome. It was a […] The post Frank Predictions For 2025 appeared first on AdExchanger.

Ad Tech 119

Ad Tech Cookies 119

Ad Monsters

FEBRUARY 20, 2025

Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance. in 2025, and the U.S. In 2025, the smartest players wont just optimize alonetheyll build, test, and win together. market is expected to hit $1.3

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Basis

JANUARY 9, 2025

After not one, but two delays, Google pivoted yet again in 2024 when it announced it would no longer deprecate third-party cookies in Chrome. To use a non-cookie-related example, sometimes well see clients want to stop a display or video campaign because theyre not seeing the same metrics as search.

Advertising 91

Advertising Cookies Brand Lift Conversion 91

Exchange Wire

OCTOBER 22, 2024

Privacy is a topic on everyone's minds - will it define 2025? Cookies are staying, but the privacy toothpaste is well and truly out of the [.] The post Industry Review 2025: A Privacy-First World? Industry Review is back, as we look at the top trends for a pivotal year. appeared first on ExchangeWire.com.

Cookies 96

Cookies 96

Martech

FEBRUARY 24, 2025

Third-party tools have always been valuable in B2B PPC, but in 2025, theyre essential. With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native tools are missing out on massive optimization opportunities.

Cookies 97

Cookies SEO MarTech Marketing 97

Ad Monsters

MAY 23, 2024

Google’s cookie deprecation delay to early 2025 offers agencies a crucial window to refine their strategies. After continued challenges following the phase-out of third-party cookies for one percent of Chrome users in January, Google has once again delayed cookie deprecation plans.

Cookies 105

Cookies Agency Marketing Audience 105

Basis

APRIL 24, 2024

Google has officially announced what in recent weeks appeared increasingly inevitable: Third-party cookie deprecation in Chrome will be delayed. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.” This time, to an as-yet unannounced time beyond Q4 2024.

Cookies 104

Cookies Media Advertising Marketing 104

VideoWeek

DECEMBER 18, 2024

To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. From here we get into the predictions for 2025. This level of global domination is a new phenomenon.

Media 52

Media Marketing Retail SEO 52

Ad Monsters

JULY 23, 2024

Google’s latest announcement to halt the deprecation of third-party cookies in Chrome has sent shockwaves through the ad tech industry. Instead of phasing out cookies, Google plans to introduce a new user choice mechanism. Now, Google’s new path aims to balance privacy with the practical needs of the advertising ecosystem.

Cookies 111

Cookies Ad Tech Advertising Audience 111

Digiday

FEBRUARY 1, 2024

As Google phases out third-party cookies in Chrome, the idea of them disappearing by the end of the year has become about as clear as a foggy day in London. Behind-the-scenes of the cookie deprecation timeline: Google needs CMA’s approval to end third-party cookies in Chrome.

Cookies 96

Cookies Marketing Media 96

Martech

AUGUST 10, 2022

Google blindsided the marketing and advertising industry last month by pushing back third-party cookie deprecation in Chrome until at least late 2025. ” Read next: Google again delays third-party cookie deprecation. The post Google delayed third-party cookie deprecation: Why and what’s next? The reason?

Cookies 113

Cookies Advertising Conversion MarTech 113

Ad Monsters

JANUARY 26, 2023

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Confiant found a cookie-stuffing campaign running across multiple programmatic ad platforms around Black Friday. What is Cookie Stuffing? Final Results DatalyMedia’s cookie fishing scheme was quite successful.

Cookies 98

Cookies CPL Ad Tech Affiliates 98

Digiday

DECEMBER 30, 2024

Subscribe: Apple Podcasts • Spotify 2025 is expected to be a hell of a year, if you ask the Digiday staff. Or as Digiday managing editor Sara Jerde puts it, 2025 will be the year of the Twinkies, the cockroaches, TikTok potential ban, and third-party cookies. Continue reading this article on digiday.com.

Cookies 77

Cookies Media Marketing 77

AdExchanger

JULY 21, 2024

In late April, Google delayed third-party cookie deprecation for the third time, extending what has now been a five-year waiting game into 2025. During a panel at the recent Cannes Lions, Tracy-Ann Lim, chief media officer at JPMorgan Chase, put it simply: “Winter is coming from a data privacy standpoint.”

Cookies 122

Cookies Media 122

Ad Monsters

JULY 28, 2022

Just when Google shifted gears from positioning FLoC as a replacement for third-party tracking cookies to Topics API , things started smelling a little fishy. Google was going to delay plans to eliminate third-party tracking cookies in Chrome. The indelible writing was on the wall. Eric Hochberger, CEO and Co-Founder, Mediavine.

Cookies 98

Cookies Ad Tech Communications Marketing 98

Digiday

APRIL 24, 2024

Google has stayed true to form: It has put the brakes on its elaborate plan to ditch third-party cookies in its browser, just as many anticipated. For now, Google hasn’t given an exact timeline — just that it’s hopeful it can happen in 2025. January is as good a place to start as any. Continue reading this article on digiday.com.

Cookies 73

Cookies Media Marketing 73

Ad Monsters

DECEMBER 19, 2024

Lets revisit the news that defined the year and explore whats next for 2025. Yahoo This issue opened with a deep dive into DSPs cautiously dipping their toes into Googles Protected Audience API ( PAAPI ), testing privacy-focused solutions as the cookie crumble looms closer. DSPs, AI Tools, and TTD v.

Ad Tech 98

Ad Tech CPC Cookies Media 98

VideoWeek

FEBRUARY 20, 2025

The identity landscape was dominated by Google announcements last year, centring on a cookie U-turn that left an uncertain roadmap for 2025. After years of delays to Googles plans to phase out third-party cookies, the tech giant said it would instead allow Chrome users to choose their preferred cookie settings.

Cookies 72

Cookies Performance Targeting Audience Marketing 72

Mediavine

JULY 28, 2022

“Reports of my death are greatly exaggerated.” – Third-Party Cookies / Mark Twain. Google‘s plan to phase out support for third-party cookies in 2022-23 will now be delayed even further, until at least 2024, the company announced in a blog post on July 27th. ” By mid-2021, that timeline was extended to 2023. “The

Cookies 93

Cookies Advertising Audience 93

Exchange Wire

FEBRUARY 5, 2025

Evorra, the next-generation SaaS audience and data platform, today (February 5th, 2025) announced a strategic partnership with ID5, the market-leading identity provider for digital advertising. This partnership accelerates addressable, privacy-first audience solutions for media buyers replacing legacy cookie-based targeting and [.]

Audience 52

Audience Cookies Media Advertising 52

AdExchanger

MAY 14, 2024

The expected shift away from third-party cookies might have slid from 2024 into 2025. But the shift is reshaping the marketing and advertising industry in ways that matter today. The need for organizations to prioritize addressability has never been greater.

Cookies 106

Cookies Marketing Advertising 106

Basis

JANUARY 3, 2025

As we step into 2025, the marketing landscape continues to evolve at a breakneck pace, presenting both challenges and opportunities for brands. Here, we explore three trends that are set to shape digital marketing in 2025, examining their implications while providing actionable predictions to help brands thrive in an unpredictable future.

Marketing 59

Marketing Retargeting Agency Conversion 59

Digiday

MAY 17, 2024

Tom Craig, Chief Technology Officer, Resonate In April, Google’s Chrome team announced the decision to delay — yet again — the deprecation of third-party cookies, this time to 2025. The reason cited was “ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers.”

Cookies 91

Cookies Marketing Agency Media 91

VideoWeek

SEPTEMBER 25, 2024

The UK’s Competition and Markets Authority (CMA) has said “concerns remain” over Google’s approach to the Privacy Sandbox (its set of tools initially designed to replace third-party cookies), in the watchdog’s latest update to an ongoing investigation into the five-year plan for privacy updates in Chrome.

Cookies 105

Cookies Advertising Ad Tech Marketing 105

Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. Some companies like Ogury are implementing new strategies before full cookie deprecation to keep making strides without missing a step. What Does the End of Third-Party Cookies Mean For Ad Tech? ” Can you tell us why?

Cookies 111

Cookies Ad Tech Retail GDPR 111

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. households expected to have CTV access by 2025.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. households expected to have CTV access by 2025.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. households expected to have CTV access by 2025.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Martech

APRIL 12, 2022

The aim is to better authenticate IDs amid the decline of 3rd-party cookies and maximize monetization of Brightcom’s publishers’ portfolio. . Intent IQ supports third-party cookie and cookieless environments, such as Safari and the future Chrome. billion by 2025, from $1.1 Get the daily newsletter digital marketers rely on.

Cookies 98

Cookies MarTech Audience Advertising 98

Oko

MAY 29, 2024

The delay in cookie deprecation affects everything — even the things it doesn’t affect. Some things in this world are inevitable: things like death, taxes, and Google delaying the deprecation of third-party cookies for another year. Problems with third-party cookies don’t impact CTV directly. Why is CTV “Cookie-Proof?”

Cookies 52

Cookies Non-Profit Conversion Rate GDPR 52

Adtelligent

FEBRUARY 25, 2025

In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. Lets look at some of the most crucial steps you should take in that direction aligned with the advertising trends 2025. What Does AdTech Community Think?

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Ad Tech Cookies GDPR Advertising 52