2025 Cookies Demand Side Platform 
VideoWeek
AUGUST 23, 2024
This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. The data will be available on the DSP in the UK, US, Canada and Australia.
Ad Monsters
AUGUST 8, 2024
As Google’s Android Privacy Sandbox gears up for its anticipated 2025 launch, mobile marketers need to stay ahead of the curve. Does Google’s Decision to Keep Third-Party Cookies on Chrome Change Anything? Apple made the first privacy move on mobile with the launch of its App Tracking Transparency (ATT) framework in 2021.
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Adtelligent
FEBRUARY 2, 2022
Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% The industry keeps growing, so are the new demands and requirements. Usually, this information is stored in a data management platform (DMP) or a demand-side platform (DSP).
VideoWeek
AUGUST 30, 2024
Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. The billionaire swept in with a $4.3
Lemonads
NOVEMBER 29, 2020
Ad spending is expected to show an annual growth rate of 4.8%, resulting in a projected market volume of US$12,865m by 2025. DSPs, (demand-side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (data management platforms).
VideoWeek
FEBRUARY 16, 2024
For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. MLB Pitches D2C Streaming Service Major League Baseball (MLB) is looking to launch its own streaming service for the 2025 season, the organisation’s commissioner has revealed.
VideoWeek
OCTOBER 7, 2022
Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. Independent, Telegraph Reduce Ad Load Ahead of Cookie Deprecation. ISBA has compiled ideas from publishers to help agencies prepare for the end of third-party cookies in Chrome.
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