Martech

JANUARY 23, 2025

Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. Dig deeper: What every marketer should watch for in 2025 4. Cookies finally die Despite countless assassination attempts, the ubiquitous cookie remains stubbornly alive. And its going to live well beyond 2025.

MarTech 108

MarTech Cookies ROI A/B Testing 108

Martech

SEPTEMBER 22, 2021

Identity resolution: The platform “stitches” together customer data points, such as email addresses, phone numbers, first-party cookies and purchase data, from various channels matching them to create a single customer profile. Structured/unstructured data: CDPs differ in their capabilities to manage unstructured data (i.e.,

Marketing 132

Marketing Machine Learning Healthcare GDPR 132

Automatad Inc.

FEBRUARY 14, 2022

Despite the adtech industry claiming to be prepared for a post-cookie world, 46% of industry leaders have no clue about alternative addressability and measurement solutions, while 55% still don’t have a viable first-party data collection system in place. Vice Media Group rolled out plans to diversify revenue by 2024.

Cookies 52

Cookies Affiliates Non-Profit First-Party Cookies 52

VideoWeek

MAY 17, 2024

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+.

Retail 98

Retail Media Ad Tech Audience 98

Martech

SEPTEMBER 23, 2021

Identity resolution: The platform “stitches” together customer data points, such as email addresses, phone numbers, first-party cookies and purchase data, from various channels matching them to create a single customer profile. Structured/unstructured data: CDPs differ in their capabilities to manage unstructured data (i.e.,

First-Party Cookies 116

First-Party Cookies MarTech Food Cookies 116