Basis

DECEMBER 4, 2024

Heading into 2025, more and more marketers find themselves looking past the hype and the upside and, instead, asking that age-old question: “Oh yeah? Marketers must ensure their data house is in order and have the right creative assets to connect with audiences on diverse networks. billion in 2025.

Advertising 94

Advertising Audience Search Advertising Media 94

Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. Do these shifts illuminate any broader trends advertisers should look out for in 2025?

Advertising 97

Advertising Retail Pop-Up Media 97

VideoWeek

MARCH 4, 2025

Shortly after Google announced its plans to deprecate third-party cookies in Chrome back in 2020, UK news publishing group Reach announced a new ‘customer value strategy’, designed to prepare the company for a post-cookie future. Mullen said this is good news, though he’s waiting to see if the trend holds in 2025.

Cookies 83

Cookies Banner Audience Marketing 83

Basis

JANUARY 9, 2025

After not one, but two delays, Google pivoted yet again in 2024 when it announced it would no longer deprecate third-party cookies in Chrome. Jim Zabel : The auto industry is in a particularly interesting position because of the degree to which theyve invested in digital marketing over the past 15 years.

Advertising 98

Advertising Cookies Brand Lift Conversion 98

Ad Monsters

FEBRUARY 20, 2025

Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance. in 2025, and the U.S. market is expected to hit $1.3 Here are six themes that emerged from the day. The consensus? There is no silver bullet.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

VideoWeek

DECEMBER 18, 2024

AI, privacy and retail media are changing the game for marketing, writes Rob Webster, Co-Founder of Tau Marketing Solutions, opening new opportunities for marketers willing to embrace these seismic changes. From here we get into the predictions for 2025. In 2024 marketers started to see benefits and transition.

Media 52

Media Marketing Retail SEO 52

Ad Monsters

MAY 23, 2024

Google’s cookie deprecation delay to early 2025 offers agencies a crucial window to refine their strategies. After continued challenges following the phase-out of third-party cookies for one percent of Chrome users in January, Google has once again delayed cookie deprecation plans.

Cookies 105

Cookies Agency Marketing Audience 105

Martech

FEBRUARY 24, 2025

Third-party tools have always been valuable in B2B PPC, but in 2025, theyre essential. With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native tools are missing out on massive optimization opportunities.

Cookies 99

Cookies SEO MarTech Marketing 99

VideoWeek

APRIL 10, 2025

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. ITP began by blocking cookies from unknown third-party sources, then later expanded to restrict tracking via local storage and fingerprinting.

Cookies 91

Cookies Ad Tech First-Party Cookies GDPR 91

Basis

APRIL 24, 2024

, Google has officially announced what in recent weeks appeared increasingly inevitable: Third-party cookie deprecation in Chrome will be delayed. It’s also critical that the CMA has sufficient time to review all evidence including results from industry tests, which the CMA has asked market participants to provide by the end of June.

Cookies 105

Cookies Media Advertising Marketing 105

Ad Monsters

JULY 23, 2024

Google’s latest announcement to halt the deprecation of third-party cookies in Chrome has sent shockwaves through the ad tech industry. Instead of phasing out cookies, Google plans to introduce a new user choice mechanism. Now, Google’s new path aims to balance privacy with the practical needs of the advertising ecosystem.

Cookies 111

Cookies Ad Tech Advertising Audience 111

Digiday

FEBRUARY 1, 2024

As Google phases out third-party cookies in Chrome, the idea of them disappearing by the end of the year has become about as clear as a foggy day in London. Behind-the-scenes of the cookie deprecation timeline: Google needs CMA’s approval to end third-party cookies in Chrome. Continue reading this article on digiday.com.

Cookies 96

Cookies Marketing Media 96

Martech

AUGUST 10, 2022

Google blindsided the marketing and advertising industry last month by pushing back third-party cookie deprecation in Chrome until at least late 2025. ” Read next: Google again delays third-party cookie deprecation. ” Get the daily newsletter digital marketers rely on. The reason? See terms.

Cookies 111

Cookies Advertising Conversion MarTech 111

Digiday

DECEMBER 30, 2024

Subscribe: Apple Podcasts • Spotify 2025 is expected to be a hell of a year, if you ask the Digiday staff. Or as Digiday managing editor Sara Jerde puts it, 2025 will be the year of the Twinkies, the cockroaches, TikTok potential ban, and third-party cookies. Continue reading this article on digiday.com.

Cookies 78

Cookies Media Marketing 78

Ad Monsters

DECEMBER 19, 2024

Lets revisit the news that defined the year and explore whats next for 2025. Yahoo This issue opened with a deep dive into DSPs cautiously dipping their toes into Googles Protected Audience API ( PAAPI ), testing privacy-focused solutions as the cookie crumble looms closer. DSPs, AI Tools, and TTD v.

Ad Tech 98

Ad Tech CPC Cookies Media 98

Digiday

APRIL 24, 2024

Google has stayed true to form: It has put the brakes on its elaborate plan to ditch third-party cookies in its browser, just as many anticipated. For now, Google hasn’t given an exact timeline — just that it’s hopeful it can happen in 2025. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Cookies 73

Cookies Media Marketing 73

Digiday

MAY 17, 2024

Tom Craig, Chief Technology Officer, Resonate In April, Google’s Chrome team announced the decision to delay — yet again — the deprecation of third-party cookies, this time to 2025. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. For many, the delay was both expected and welcome.

Cookies 92

Cookies Marketing Agency Media 92

Martech

APRIL 7, 2025

At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Publicis expects the acquisition to strengthen its first-party data stack and enhance its ability to deliver personalized marketing services at scale while respecting privacy. billion profiles.

MarTech 68

MarTech Agency Cookies Marketing 68

Exchange Wire

FEBRUARY 5, 2025

Evorra, the next-generation SaaS audience and data platform, today (February 5th, 2025) announced a strategic partnership with ID5, the market-leading identity provider for digital advertising. This partnership accelerates addressable, privacy-first audience solutions for media buyers replacing legacy cookie-based targeting and [.]

Audience 52

Audience Cookies Media Advertising 52

AdExchanger

MAY 14, 2024

The expected shift away from third-party cookies might have slid from 2024 into 2025. But the shift is reshaping the marketing and advertising industry in ways that matter today. The need for organizations to prioritize addressability has never been greater.

Cookies 98

Cookies Marketing Advertising 98

VideoWeek

SEPTEMBER 25, 2024

The UK’s Competition and Markets Authority (CMA) has said “concerns remain” over Google’s approach to the Privacy Sandbox (its set of tools initially designed to replace third-party cookies), in the watchdog’s latest update to an ongoing investigation into the five-year plan for privacy updates in Chrome.

Cookies 105

Cookies Advertising Ad Tech Marketing 105

Martech

APRIL 12, 2022

The aim is to better authenticate IDs amid the decline of 3rd-party cookies and maximize monetization of Brightcom’s publishers’ portfolio. . Get the daily newsletter digital marketers rely on. Intent IQ supports third-party cookie and cookieless environments, such as Safari and the future Chrome. billion by 2025, from $1.1

Cookies 98

Cookies MarTech Audience Advertising 98

Martech Series

FEBRUARY 2, 2023

Personalized Marketing: Customer data can be used to create personalized marketing campaigns that resonate with each individual customer. By understanding what customers want and need, you can create products that better meet their requirements and increase the chances of success in the market.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. 3 drivers of email marketing’s evolution.

Marketing 117

Marketing Communications ROI Audience 117

Martech

SEPTEMBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and did you miss me? About the last thing I did before I signed off was catch the live presentation by Larry Ellison explaining the Oracle Fusion Marketing launch.

Machine Learning 97

Machine Learning Marketing Cookies Conversion 97

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. households expected to have CTV access by 2025.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. households expected to have CTV access by 2025.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. households expected to have CTV access by 2025.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. Some companies like Ogury are implementing new strategies before full cookie deprecation to keep making strides without missing a step. What Does the End of Third-Party Cookies Mean For Ad Tech? ” Can you tell us why?

Cookies 111

Cookies Ad Tech Retail GDPR 111

Martech

FEBRUARY 9, 2022

Add this to CEO David Cohen’s calls for “burning impatience,” and the threat to $8 to $10 billion of ecosystem revenue by 2025, and we seem to have a five-alarm fire on our hands. There were a handful of agency marketers and a couple of publishers. Get the daily newsletter digital marketers rely on.

Agency 98

Agency Marketing GDPR Cookies 98

Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

Marketing 133

Marketing Machine Learning Healthcare GDPR 133

illumin

NOVEMBER 14, 2024

By working alongside a media buyer who supplies ample measurement capabilities, marketers can fully take advantage of this exceptional growth. The format fills necessary gaps with threats of third-party cookie elimination and a growing need to reach customers where they are.

Retail 52

Retail Media Viewability Impressions 52

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. But signal loss is nothing new.

Audience 95

Audience Cookies GDPR Retargeting 95

Adtelligent

FEBRUARY 25, 2025

In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. Lets look at some of the most crucial steps you should take in that direction aligned with the advertising trends 2025. What Does AdTech Community Think?

Ad Tech 52

Ad Tech Cookies GDPR Advertising 52

Adtelligent

FEBRUARY 5, 2025

In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. Lets look at some of the most crucial steps you should take in that direction aligned with the advertising trends 2025. What Does AdTech Community Think?

Ad Tech 52

Ad Tech Cookies GDPR Advertising 52

VideoWeek

APRIL 29, 2024

Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. But the CMA has been a big influence.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

Relevant-Digital

SEPTEMBER 25, 2024

DMEXCO 2024 once again offered a fantastic opportunity to explore the latest digital marketing and technology trends. As in previous years, it was packed with cutting-edge technological innovations, creative marketing strategies, and vibrant networking. market remains 2.5 While the U.S. Display advertising accounted for 51.9%

Media 52

Media Advertising Retail Cookies 52