MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. Marketers should use technology partners with strong fraud detection capabilities and monitor campaigns closely to ensure impressions are being served to real, relevant audiences.

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Advertising Ad Exchange Demand Side Platform Conversion Rate 52

MNTN

MARCH 6, 2025

By 2025, U.S. This guides got everything you need to nail OTT advertising in 2025. Track Real-Time Performance Unlike old-school TV marketing campaigns , OTT provides real-time data on impressions, site visits, conversions, and more. But, simply appearing on streaming platforms isnt enough. What is OTT Advertising?

Advertising 52

Advertising Audience Impressions Retargeting 52

MNTN

JANUARY 6, 2025

This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies. Ad Impressions : A count of the total ads shown to viewers, reflecting the reach of your campaign. What is OTT Advertising? Are OTT Ads Vertical Specific?

Advertising 52

Advertising Retargeting CPA Audience 52

Single Grain

JANUARY 16, 2025

In practice, gateway offers can take many forms: E-books priced under $100 Short challenges or workshops Low-cost training courses Free or low-ticket webinars These offerings allow businesses to bring in leads while creating a positive first impression, nurturing them into higher-ticket purchases over time.

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Agency Conversion Rate Conversion Audience 52

Ad Monsters

JANUARY 26, 2023

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Cookie stuffing targets several types of campaigns, including cost-per-click (CPC) ad campaigns, various types of cost-per-lead (CPL), and cost-per-action (CPA) campaigns. What did that teach us?

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Cookies CPL Ad Tech Affiliates 98

Single Grain

JUNE 13, 2023

billion by 2025. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. Google ) When compared to standard display advertising, marketers who use smart display campaigns see a 20% increase in conversions at the same CPA. Social Shepherd ) 50.7%

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Advertising Click Through Rate Display Advertising ROI 102

Digital Remedy

DECEMBER 30, 2021

CTV ad revenue growth will decrease slightly, following the huge spike, however, CTV ad spend will gain share of overall digital ad spending through 2025, passing 10% by 2024. The future of CTV ad spending is bright—more than doubling in 2025 to surpass $30b. Gen Z and Millennial users will continue to increase through 2025.

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Advertising Ad Space CPA Impressions 52