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Media Buying Briefing: How TikTok agencies work — and why they don’t fear a U.S. ban of the app

Digiday

The ad revenue is expected to grow 28% to some $22 billion in 2025. What makes the agency different from a traditional approach is not performing targeted advertising, Tsvyrava explained. Indeed, Insider Intelligence this month forecasted a 30.7% increase to $17.2 billion in 2024 in TikTok’s net ad revenues globally.

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B2B Performance Marketing: Complete Guide for 2025

MNTN

With the right B2B performance marketing strategy, businesses can optimize budgets, scale campaigns efficiently, and generate high-quality leads that convert into revenue. This guide explores the latest trends, strategies, and best practices to help B2B brands maximize their performance marketing impact in 2025.