MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. Marketers should use technology partners with strong fraud detection capabilities and monitor campaigns closely to ensure impressions are being served to real, relevant audiences.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Ad Monsters

JANUARY 26, 2023

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Cookie stuffing targets several types of campaigns, including cost-per-click (CPC) ad campaigns, various types of cost-per-lead (CPL), and cost-per-action (CPA) campaigns. What did that teach us?

Cookies 98

Cookies CPL Ad Tech Affiliates 98

Lemonads

JANUARY 17, 2022

Rather than charging advertisers for each conversion generated, affiliates earn commissions for every 1000 impressions they accumulate. CPL Cost-per-lead is considered an advanced conversion model because of its difficult conversion flow. CPM CPM is a type of commission structure that’s known as cost-per-mille or cost-per-1000.

Affiliates 52

Affiliates Marketing CPL CPM 52

MNTN

FEBRUARY 13, 2025

This guide explores the latest trends, strategies, and best practices to help B2B brands maximize their performance marketing impact in 2025. Cost Per Lead (CPL) : Determines the average expense required to generate a new lead, helping assess the efficiency of lead generation efforts. What Is B2B Performance Marketing?

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59