MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Lemonads

JANUARY 17, 2022

CPL Cost-per-lead is considered an advanced conversion model because of its difficult conversion flow. With the above in mind, also note that CPL campaigns offer much higher return-on-income (ROI), at least when analyzed at the individual conversion level. Now, remember that CPA campaigns usually have various moving parts.

Affiliates 52

Affiliates Marketing CPL CPM 52

MNTN

FEBRUARY 13, 2025

B2B marketers are under increasing pressure to prove ROI and drive measurable results across every campaign. This guide explores the latest trends, strategies, and best practices to help B2B brands maximize their performance marketing impact in 2025. Scaling : Once a campaign shows positive results, increase its reach to maximize ROI.

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59