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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. B2B programmatic advertising is an automated, data-driven approach to buying and placing digital ads, ensuring they reach the right business decision-makers at the right time.

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Zeta becomes first marketing platform to join the AWS marketplace

Martech

Zeta has set itself the target of overtaking other major marketing cloud platforms such as Adobe, Oracle and Salesforce by 2025. The move gives Zeta access to more than 300,000 active AWS customers who will be able to deploy ZMP as part of their Enterprise Discount Program. Planning rapid growth.

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Cloudian Raises $60 Million In Funding to Accelerate Hybrid Cloud Data Management

Martech Series

Within these organizations, 95 percent of new workloads deployed in 2025 will employ cloud-native technology, according to Gartner, driving a rapidly growing need for multi-cloud infrastructure that can provide a unified platform for these modern applications.

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Commvault Simplifies and Automates Cloud Protection for Enterprise Kubernetes Workloads

Martech Series

The new features, delivered through Commvault Complete Data Protection and Metallic® offerings, provide customers with simple management and enterprise-grade protection for hybrid, multi-cloud environments. According to Gartner, by 2025, 85% of global enterprises will be running containerized applications in production 1.

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Striim Pushes the Boundaries of Performance and Scale with Striim Platform 4.1

Martech Series

To get started with Striim Platform 4.1, The data-driven enterprise of 2025” requires data to be “processed and delivered in real time” so that it can be “embedded in every decision, interaction, and process,” according to McKinsey & Company, the leading management consulting firm. visit [link].

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Cookieless Advertising for Education Marketers

Basis

On top of that, institutions will soon have to grapple with the college enrollment cliff , which promises to significantly reduce undergraduate enrollment starting in 2025, making it all the more urgent for colleges and universities to market themselves effectively and efficiently. The good news?

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Digital Marketing: Best Trends for 2022

Adtelligent

It is possible by collecting data about a user’s web-browsing behavior with the help of any user identifier like pixel or cookies. Data is usually harvested from numerous sources to get a fuller picture of users’ online habits.