VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. The billionaire swept in with a $4.3

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illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

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illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

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InMobi

DECEMBER 13, 2019

There’s a reason Grand View Research predicts the in-app mobile ad market to grow by a compound annual rate of more than 19% between 2019 and 2025. Rise of specialized DSPs: Consolidation continues to happen among omnichannel demand-side platforms (DSPs). Does it all fall off a cliff in 2020? Answer: likely not.

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Monetize More

MAY 16, 2023

According to industry experts , the revenue for CTV advertising is projected to grow at a compound annual growth rate (CAGR) of over 20% from 2020 to 2025. CTV advertising is a rapidly growing segment of the digital advertising industry, with a projected CAGR of over 20% from 2020 to 2025.

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Lemonads

NOVEMBER 29, 2020

Ad spending is expected to show an annual growth rate of 4.8%, resulting in a projected market volume of US$12,865m by 2025. DSPs, (demand-side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (data management platforms).

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VideoWeek

FEBRUARY 23, 2024

The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-side platform (DSP).

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Adtelligent

JULY 19, 2022

billion by 2025. It can be done directly or through respective advertising software, such as Demand Side Platforms or DSPs. Mobile advertising is often used together with other advertising channels to gain maximum results. Importance.

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Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Column6, an innovative connected TV (CTV) platform, announced it has integrated FreeWheel’s Beeswax bidder technology to optimize campaigns across Column6 supply. By 2025, the U.S.

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VideoWeek

AUGUST 23, 2024

Netflix to Launch In-House Ad Tech Next Year Netflix has announced that its in-house ad tech platform will be tested in Canada in November and launched globally in 2025. Venu was initially due to launch in the next few months, but the ruling delays the release until 2025 or later. percent, reaching $11.1

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VideoWeek

OCTOBER 25, 2024

The Trade Desk is signed up as the first demand-side platform (DSP) partner for the product, which is known as Spotify Ad Exchange or SAX internally. Havas Net Revenues Fall in Q3 Vivendi-owned agency group Havas saw net revenues fall by 0.6 percent year-on-year in Q3, Vivendi’s earnings update revealed this week.

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VideoWeek

NOVEMBER 8, 2024

Trade Desk Posts Q3 Revenue Jump The Trade Desk, a demand-side platform (DSP), reported a 27 percent jump in Q3 revenues, and projected Q4 revenues above Wall Street expectations. percent YoY during fiscal Q1 2025, the US broadcaster reported on Monday. Tubi and Political Ads Drive Fox Revenues Fox revenues gained 11.13

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VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings. percent, with online ad revenues forecast for 12.7

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VideoWeek

FEBRUARY 16, 2024

Adform Joins Science Based Targets Initiative for Carbon Reduction Adform, a demand-side platform (DSP), has joined the Science Based Targets initiative (SBTi), aligning the DSP with the group’s near-term emission reduction targets.

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VideoWeek

JULY 7, 2023

The Week in Tech MediaMath Files for Bankruptcy MediaMath, a demand side platform, filed for Chapter 11 bankruptcy last Friday. Alongside this, growth in Western Europe is also a driver, with the region set to represent around 20 percent of global OTT subscription revenues by 2025.”

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VideoWeek

APRIL 26, 2024

The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.

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VideoWeek

MARCH 17, 2023

RTL expects growth to continue, targeting full year revenues of €3 billion for Fremantle in 2025. UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.” percent year-on-year.

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VideoWeek

OCTOBER 7, 2022

“The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.” . “In programmatic advertising, premium inventory access is drawing almost equal excitement,” said the report.

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VideoWeek

DECEMBER 8, 2023

It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. All three contracts start in January 2025 and run for three years. The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023.

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Clearcode

OCTOBER 21, 2024

April 23, 2024 : Google postponed phasing out third-party cookies till early 2025. The enforced cookieless environment was to shorten the lives of platforms explicitly leveraging data stored in third-party cookies, i.e., demand-side platforms (DSPs), ad exchanges, and data management platforms (DMPs).

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VideoWeek

MAY 24, 2024

Rather than delivering the same ads to 24 different MENA countries, beIN will use the Synamedia Iris addressable advertising platform to target local audiences. The service is initially available in Morocco, Saudi Arabia, UAE, Iraq and Lebanon, with plans to extend the capabilities to beIN’s streaming services in 2025.

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VideoWeek

DECEMBER 1, 2023

The sale forms part of a rescue plan for the struggling business, which also confirmed moves to exit the Baltic and Polish markets by summer 2025. Based on Samba TV’s automatic content recognition (ACR) data, advertisers on the Hawk platform can optimise campaigns in specific areas across media channels. billion worth of debt.

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VideoWeek

JUNE 28, 2024

Third-party cookies were meant to be removed from Chrome this year, but in April Google pushed the deadline again to 2025. The DSP accused Yahoo of mislabelling video inventory as in-stream units, which tend to fetch higher prices. The research also found that 49 percent of marketing strategies still rely on cookies.

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Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”.

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