Remove 2025 Remove Demand Side Platform Remove Fill rate
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The WIR: Google Changes Tone on News Value, ProSieben Board Approves Sale of Non-TV Assets, and Publicis Integrates Firefly into CoreAI

VideoWeek

CTV Ad Fill Rates Fell in 2024 Finds Wurl Ad fill rates on CTV decreased in 2024, according to the latest CTV Trends Report from ad tech company Wurl, suggesting demand has not kept pace with the proliferation of supply. Total US ad market growth for 2025 is now predicted to sit at 3.6

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The WIR: US Braces for TikTok Shutdown, The Trade Desk Acquires Sincera, and UK Publishers Turn to Data Sales as Ad Revenues Struggle

VideoWeek

The agreement will see Sincera tools integrated into The Trade Desks demand-side platform (DSP), according to the companies, giving advertisers insights into the inventory they buy. per month, while offering a 69 mid-season pass to cover the rest of the 2024/2025 season. DAZN doubled its monthly price to 39.99