VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. The billionaire swept in with a $4.3

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Retail Media Non-Profit Healthcare 52

Lemonads

NOVEMBER 29, 2020

Ad spending is expected to show an annual growth rate of 4.8%, resulting in a projected market volume of US$12,865m by 2025. DSPs, (demand-side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (data management platforms).

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Advertising Ad Inventory Video Ads Ad Space 52

VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced. .

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GDPR Cookies Agency Ad Tech 64

VideoWeek

OCTOBER 25, 2024

The Trade Desk is signed up as the first demand-side platform (DSP) partner for the product, which is known as Spotify Ad Exchange or SAX internally. Havas Net Revenues Fall in Q3 Vivendi-owned agency group Havas saw net revenues fall by 0.6 percent year-on-year in Q3, Vivendi’s earnings update revealed this week.

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Ad Exchange Ad Tech Agency Video Ads 52

Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. hours is the average time that passes before the recipient opens a newsletter.

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Marketing SEO Conversion Audience 145

Clearcode

OCTOBER 21, 2024

April 23, 2024 : Google postponed phasing out third-party cookies till early 2025. The enforced cookieless environment was to shorten the lives of platforms explicitly leveraging data stored in third-party cookies, i.e., demand-side platforms (DSPs), ad exchanges, and data management platforms (DMPs).

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Cookies Demand Side Platform A/B Testing Audience 52