2025, Demand Side Platform and Impressions

Meta ad spend up 15% last quarter as TikTok sees sharp drop

Martech

JANUARY 22, 2025

Facebook represented nearly two-thirds (64%) of spend on Meta platforms. A third (32%) of all Amazon ad investment in 4Q was in the demand-side platform (DSP), versus 68% of investment in the Amazon Ad Console. Dig deeper: Social media and influencers: 2025 predictions Email: Business email address Sign me up!

CPM

CPM Demand Side Platform Media Impressions

B2B Programmatic Advertising: Complete Guide for 2025

MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. B2B Programmatic Advertising Platforms Every advertising process involves a buyer and a seller. What Is B2B Programmatic Advertising?

Advertising

Advertising Ad Exchange Demand Side Platform Conversion Rate

OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

JANUARY 6, 2025

This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies. Ad Impressions : A count of the total ads shown to viewers, reflecting the reach of your campaign. What is OTT Advertising?

Advertising

Advertising Retargeting CPA Audience

Column6 Launches Global Partnership with FreeWheel and its Beeswax Technology to Help Advertisers Reach More Connected TV Audiences Across the Americas

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Column6, an innovative connected TV (CTV) platform, announced it has integrated FreeWheel’s Beeswax bidder technology to optimize campaigns across Column6 supply. By 2025, the U.S.

Demand Side Platform

Demand Side Platform Audience Manufacturing Advertising

Digital Marketing: Best Trends for 2022

Adtelligent

FEBRUARY 2, 2022

Usually, this information is stored in a data management platform (DMP) or a demand-side platform (DSP). DSP is a platform that helps advertisers manage all automatic media buying processes, including placing ads, bidding, moderation, and all other related activities.

Marketing

Marketing Cookies Demand Side Platform Impressions

How Will The Mobile App Advertising Market Evolve in 2020?

InMobi

DECEMBER 13, 2019

There’s a reason Grand View Research predicts the in-app mobile ad market to grow by a compound annual rate of more than 19% between 2019 and 2025. This is impressive, but it’s not unfathomable to expect 2020 results to be even greater. The death of the 30-second digital ad: 70% of served video ad impressions in the U.S.

Advertising

Advertising Banner Marketing Rich Media

Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Lemonads

NOVEMBER 29, 2020

Publishers generate revenue based on the clicks and impressions data collected by the display network. Ad spending is expected to show an annual growth rate of 4.8%, resulting in a projected market volume of US$12,865m by 2025. This is used to decide a bidding price for the first impression.

Advertising

Advertising Ad Inventory Video Ads Ad Space

Digital Advertising Guide

Adtelligent

JULY 19, 2022

Usually, 3 metrics are used to pay for display ads: cost per thousand impressions (CPM) – the price paid for the number of people that will see your ad cost per click (CPC) – this is the most common pricing metric, and it stands for the sum charged per each click on the ad. ? billion by 2025. Importance.

Advertising

Advertising Video Ads Banner Display Advertising

The WIR: The Trade Desk Shares Slide Over Q4 Outlook, Roblox Launches Video Ads, and Reach Cuts Ten Percent of its Workforce

VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings. percent, with online ad revenues forecast for 12.7

Video Ads

Video Ads Impressions Viewability Media

A quick guide to in-game advertising, the next game changer for marketers

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertising

Advertising Marketing Banner Pop-Up

A quick guide to in-game advertising, the next game changer for marketers

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertising

Advertising Marketing Banner Pop-Up

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Handling Social Impressions. Rip the audio alone and use it as a podcast episode.

Marketing

Marketing SEO Conversion Audience

The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. The proposed offering would offer local live broadcasts for at least half the teams in the league’s 30-strong lineup.

Marketing

Marketing Media Entertainment Agency

The WIR: Government Creates £90 Million Hole in BBC Budget, IPG Seals First Look Deal with Amazon Prime Video Ads, and ANA Finds High Wastage in Programmatic

VideoWeek

DECEMBER 8, 2023

It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. In addition, the average campaign ran on 44,000 websites, but 500 websites accounted for 63 percent of impressions. All three contracts start in January 2025 and run for three years.

Video Ads

Video Ads Media Agency Ad Tech

The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less

VideoWeek

APRIL 26, 2024

The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.

Non-Profit

Non-Profit Cookies Audience Ad Tech

The WIR: BuzzFeed Launches its Own Social Platform, The Trade Desk and AppLovin Post Contrasting Q4s, and M6 Sees Strong Streaming Growth

VideoWeek

FEBRUARY 14, 2025

It still saw significant growth, with revenues up 22 percent year-on-year, but demand-side platform’s revenues fell short of its target for the first time in 33 quarters. This means you can now activate and measure Netflix inventory alongside your other video campaigns, all within a single platform, said Google.

Ad Tech

Ad Tech Media Agency Advertising

The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. StackAdapt said the investment will enable the company to extend its programmatic footprint, while expanding into marketing technology.

Marketing

Marketing Ad Tech ROI Retail

The WIR: MFE Seeks €3.4 Billion Loan for ProSieben Plans, IPG Acquires Intelligence Node, and Madison and Wall Forecasts Trump Impact on TV Advertising

VideoWeek

DECEMBER 6, 2024

The standards include media metrics such as ad loop duration, ad segments and ad units; impression metrics designed to ensure accurate measurement of ad visibility; and sales measurement metrics including recommended reporting durations. The new content will arrive on Freely in early 2025, according to Everyone TV.

Advertising

Advertising Retail Pharmaceuticals Media

The WIR: Google Changes Tone on News Value, ProSieben Board Approves Sale of Non-TV Assets, and Publicis Integrates Firefly into CoreAI

VideoWeek

MARCH 21, 2025

Tubi launched in the UK last year, and will now sell inventory through Nexxens supply-side platform, Nexxen SSP. Total US ad market growth for 2025 is now predicted to sit at 3.6 This marks a critical step in reducing waste throughout the creative lifecycle and driving meaningful impact on a global scale.

Demand Side Platform

Demand Side Platform Ad Tech Retail Fill rate

The WIR: US Braces for TikTok Shutdown, The Trade Desk Acquires Sincera, and UK Publishers Turn to Data Sales as Ad Revenues Struggle

VideoWeek

JANUARY 17, 2025

The agreement will see Sincera tools integrated into The Trade Desks demand-side platform (DSP), according to the companies, giving advertisers insights into the inventory they buy. per month, while offering a 69 mid-season pass to cover the rest of the 2024/2025 season. DAZN doubled its monthly price to 39.99

Demand Side Platform

Demand Side Platform Agency Media Retail

AdTech Trends

Meta ad spend up 15% last quarter as TikTok sees sharp drop

B2B Programmatic Advertising: Complete Guide for 2025

Trending Sources

OTT Advertising: Guide to Over-The-Top Ads (2025)

Column6 Launches Global Partnership with FreeWheel and its Beeswax Technology to Help Advertisers Reach More Connected TV Audiences Across the Americas

Digital Marketing: Best Trends for 2022

How Will The Mobile App Advertising Market Evolve in 2020?

Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Digital Advertising Guide

The WIR: The Trade Desk Shares Slide Over Q4 Outlook, Roblox Launches Video Ads, and Reach Cuts Ten Percent of its Workforce

A quick guide to in-game advertising, the next game changer for marketers

A quick guide to in-game advertising, the next game changer for marketers

42 Digital Marketing Trends You Can’t Ignore in 2020

The WIR: OpenAI Unveils a Text-to-Video Tool, TF1 Reports an Ad Market Rebound, and The Independent Enters Talks to Run BuzzFeed in UK&I

The WIR: Government Creates £90 Million Hole in BBC Budget, IPG Seals First Look Deal with Amazon Prime Video Ads, and ANA Finds High Wastage in Programmatic

The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less

The WIR: BuzzFeed Launches its Own Social Platform, The Trade Desk and AppLovin Post Contrasting Q4s, and M6 Sees Strong Streaming Growth

The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

The WIR: MFE Seeks €3.4 Billion Loan for ProSieben Plans, IPG Acquires Intelligence Node, and Madison and Wall Forecasts Trump Impact on TV Advertising

The WIR: Google Changes Tone on News Value, ProSieben Board Approves Sale of Non-TV Assets, and Publicis Integrates Firefly into CoreAI

The WIR: US Braces for TikTok Shutdown, The Trade Desk Acquires Sincera, and UK Publishers Turn to Data Sales as Ad Revenues Struggle

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