VideoWeek

AUGUST 23, 2024

The tool, Sponsored TV, offers self-service controls and measurement, alongside machine learning-driven optimisation models informed by Amazon’s first-party shopping and entertainment data. Venu was initially due to launch in the next few months, but the ruling delays the release until 2025 or later. percent, reaching $11.1

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Ad Monsters

AUGUST 8, 2024

As Google’s Android Privacy Sandbox gears up for its anticipated 2025 launch, mobile marketers need to stay ahead of the curve. The rise of AI and sophisticated machine learning algorithms showcases the benefits of new technologies, but it also highlights the dangers of these advancements.

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VideoWeek

MARCH 14, 2025

The news has implications for demand-side platform The Trade Desk, whose in-development CTV operating system Ventura had reportedly signed up Sonos as its first hardware client. 1, saw a 17 percent YoY increase in viewing hours in February 2025, according to the German broadcaster. Read more on VideoWeek.

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Adtelligent

JULY 19, 2022

Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving. billion by 2025. It can be done directly or through respective advertising software, such as Demand Side Platforms or DSPs. Semantic search. Importance.

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VideoWeek

DECEMBER 13, 2024

The new corporate structure is expected to be in place by mid-2025. ” FreeWheel Launches Performance Tools for its Beeswax DSP Video tech firm FreeWheel has launched a Performance Suite for its demand-side platform (DSP), Beeswax. percent growth in 2025. ” The Week in TV MFE Secures 3.4

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Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. 26) Big Data and Deep Learning. 20 ) Predictive & Augmented Analytics.

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VideoWeek

MAY 24, 2024

billion in AI and machine learning for the rest of 2024. Rather than delivering the same ads to 24 different MENA countries, beIN will use the Synamedia Iris addressable advertising platform to target local audiences. Adlook Promotes Kuba Kossut to CEO Adlook, a demand-side platform, has promoted Kuba Kossut to CEO.

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