Ad Monsters

AUGUST 8, 2024

Discover how the Android Privacy Sandbox will transform mobile marketing with insights from Remerge’s Luckey Harpley. As Google’s Android Privacy Sandbox gears up for its anticipated 2025 launch, mobile marketers need to stay ahead of the curve. Why Is Mobile Marketing Shifting to Privacy-First Advertising?

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VideoWeek

NOVEMBER 28, 2022

These ads will be sold via Yahoo’s own demand-side platform. “The partnership also allows Yahoo and Taboola to continue to differentiate in market, improving user, advertiser and publisher experiences across properties, while benefiting from the long-term tailwinds in digital native advertising. .

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Adtelligent

FEBRUARY 2, 2022

However, with constantly evolving consumer demand and new privacy rules , another advertising method is taking the spotlight – contextual advertising. More and more marketers turn to alternatives to third-party cookies and try to decrease their reliance on third-party data. Omnichannel marketing . in a seamless manner.

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VideoWeek

AUGUST 23, 2024

Netflix to Launch In-House Ad Tech Next Year Netflix has announced that its in-house ad tech platform will be tested in Canada in November and launched globally in 2025. The commitments ensure that the data of advertisers on Facebook Marketplace will not be used to “improve the ecommerce platform”, according to Reuters.

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VideoWeek

AUGUST 8, 2023

The group also announced plans to cut 1,000 jobs by 2025, with 700 layoffs in the publishing division, and 300 in other RTL Deutschland businesses. Like its fellow European players, RTL cited the challenging TV advertising market, particularly in Germany (which is also ProSieben’s main market). percent on H1 2022, and 15.5

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VideoWeek

AUGUST 5, 2022

The roll-out will begin in markets already carrying HBO Max (the US and Latin America) before reaching Europe and Asia Pacific in 2024. Discovery aims to reach 130 million global subscribers by 2025. We remain convinced that market consolidation is necessary to compete with the global tech platforms,” said RTL Group CEO Thomas Rabe.

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VideoWeek

MARCH 14, 2025

In a fireside chat with Barclays MD Warren Ackerman, Fernandez described the move as “probably the biggest change in [Unilever] going forward” Unilever’s marketing budget has risen quickly over the past few years, up from 13.1 percent of revenues in 2022 to 15.9 percent in the second half of last year. Judge Amit P.

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Adtelligent

JULY 19, 2022

It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. If used properly, this online advertising channel can get a lot of profits for any marketing campaign. Paid ads usually use the pay-per-click (PPC) metric; marketers pay for each click on the ad. Importance.

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VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. Paramount has been impacted by the Hollywood strikes last year, as well as the effect of a soft advertising market on its TV business.

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Clearcode

OCTOBER 21, 2024

However, the initiative is being scrutinized for several reasons, including gaining a dominant position in the AdTech market. Thus, the Privacy Sandbox project needs to evolve to adapt to market requirements. April 23, 2024 : Google postponed phasing out third-party cookies till early 2025.

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Lemonads

NOVEMBER 29, 2020

The timely planning of an effective data-driven digital marketing strategy with an omnichannel address is all that really can make the difference to a company and make it more competitive in its sector! The sale works by auction and the starting price of the individual spaces is generally higher than those of an open market.

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VideoWeek

MAY 24, 2024

UK Passes Key Bills to Regulate Tech and Protect Broadcasters The UK Parliament has quickly passed two key pieces of legislation, the Media Bill and the Digital Markets, Competition, and Consumers Bill which seek to rein in big tech companies, offer stronger protections for tech companies, and bring streaming services under Ofcom regulation.

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Monetize More

MAY 16, 2023

In this article, we will explore the state of CTV for publishers in 2023, examining the growth, opportunities, challenges, and best practices for success in this exciting and dynamic market. CTV advertising is a rapidly growing segment of the digital advertising industry, with a projected CAGR of over 20% from 2020 to 2025.

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VideoWeek

MARCH 17, 2023

RTL expects growth to continue, targeting full year revenues of €3 billion for Fremantle in 2025. Though it has not offered details, AFM is said to be investigating possible contravention of article 15 of the Market Abuse Regulation, which states: “It is prohibited to manipulate the market or attempt to manipulate the market.”

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VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings. percent, with online ad revenues forecast for 12.7

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VideoWeek

FEBRUARY 23, 2024

According to the filing, the trio also charges Fubo more for content than other distributors, suggesting coordinated efforts to eliminate competition in the sports-first streaming market. 1 this week announced they will combine their ad tech offerings in efforts to bolster the German ad market.

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VideoWeek

DECEMBER 8, 2023

It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. All three contracts start in January 2025 and run for three years. X has reportedly outsourced some ad sales to JumpCrew, a US marketing startup, to target SMEs.

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Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].

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VideoWeek

NOVEMBER 8, 2024

In this week’s Week in Review: AppLovin’s market cap overtakes The Trade Desk’s, WBD posts its Q3 results, and The Independent becomes the largest UK publisher in the US. The information will be used to consider whether the deal will negatively impact market competition.

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InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. So, by necessity, marketers looking to reach their target audiences have to leverage mobile and incorporate apps into their marketing and advertising strategies. In the U.S., And, the vast majority of time spent using smartphones is devoted to a number of apps.

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VideoWeek

DECEMBER 13, 2024

This partnership is part of our continuing strategic approach to maximise reach and viewing opportunities for audiences, wherever they choose to watch, alongside the successful and thriving ITVX, and our market leading commercial TV channels,” said Kevin Lygo, Managing Director, ITV Media and Entertainment.

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illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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VideoWeek

DECEMBER 1, 2023

Top Stories Tubi Plans UK Launch Tubi, an ad-supported streaming service owned by Fox Corporation, is planning to launch in the UK alongside other new markets as part of an international expansion. The sale forms part of a rescue plan for the struggling business, which also confirmed moves to exit the Baltic and Polish markets by summer 2025.

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VideoWeek

OCTOBER 7, 2022

“Our market engagement model is well positioned to drive partner adoption by allowing TV OEMs and automotive OEMs to brand the experience, retain customer ownership, and actively participate in long-term revenue generation.” Political Marketers Resentfully Turn to Facebook. Read more on VideoWeek.

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VideoWeek

OCTOBER 25, 2024

The Trade Desk is signed up as the first demand-side platform (DSP) partner for the product, which is known as Spotify Ad Exchange or SAX internally. While Spotify is primarily known as an audio platform, it’s been growing out its video offering in recent years. percent YoY. The total includes $24.95

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VideoWeek

AUGUST 30, 2024

In this week’s Week in Review: The Trade Desk is rumoured to be working on a TV OS, a US court strikes down big tech’s liability shield, and Gap says it’s investing more in upper funnel marketing. Gap is indeed looking to drive up effectiveness and efficiency in its marketing, working with new media agency OMG to do so.

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VideoWeek

APRIL 26, 2024

The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. The research showed that the UK digital ad market grew 11 percent YoY, reaching £29.6 I hope business acts on these findings.” billion in 2023.

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VideoWeek

JULY 7, 2023

According to the marketers, the streaming service plans to offer “episodic” campaigns that would present sequential ads across related shows. Another marketer said the level of targeting on Netflix “could get really, really interesting” for brands. They’ll know what you’ve seen,” said one exec. “So So that’s really interesting.”

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Martech

JANUARY 3, 2025

Heres how this shift will affect viewers and advertisers in 2025. More live programming on CTV Over the next year, momentum will continue for live programming on streaming platforms, and not just for sports. The post CTV takeover: 2025 predictions appeared first on MarTech. Processing.

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VideoWeek

APRIL 17, 2025

Top Stories UK Marketers Cut Budgets for the First Time in Four Years A net balance of 4.8 percent of UK companies lowered their marketing budgets in Q1, according to data from the IPA Bellwether Report released this morning, the first drop in four years. In Q1 this year, this figure sat at -4.8 percent, a sharp change from +1.9

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VideoWeek

NOVEMBER 22, 2024

” MFE Forecasts Full-Year Growth on Strong Italian Ad Market MediaForEurope (MFE) has posted 7.7 The group said the Spanish market “made a good start” at the beginning of the year but slowed down after the summer. The acquisition is expected to close in early 2025. percent over the 24-hour period.

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VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. StackAdapt said the investment will enable the company to extend its programmatic footprint, while expanding into marketing technology.

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VideoWeek

FEBRUARY 14, 2025

AppLovin’s Market Cap Towers Over The Trade Desk’s Amid Contrasting Q4 Fortunes Just three months ago, mobile ad tech business AppLovin’s market cap surpassed The Trade Desk’s for the first time, making it the largest publicly traded ad tech business in the world. However, total ad revenues were down by 0.5

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VideoWeek

JUNE 28, 2024

The ad-supported streaming service was launched in April 2022 and offers live streaming in smaller broadcast markets – last year for instance, the service streamed the Women’s World Cup in countries where the TV rights had not been sold. The research also found that 49 percent of marketing strategies still rely on cookies.

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VideoWeek

DECEMBER 6, 2024

This data covers product attributes, media, pricing, availability, promotions, and consumer sentiment, and will be used by IPG to help inform clients’ product development, marketing strategies, and retail media operations. Experian said the acquisition expands its marketing data and identity offering in the advertising ecosystem.

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VideoWeek

MARCH 21, 2025

“With this latest step in our relationship with Adobe, were able to push the boundaries of AI-driven creativity and deliver groundbreaking solutions for the marketing and advertising industry,” said Publicis Groupe CEO Arthur Sadoun. That provenance can then inform what suggestions the website’s chatbot makes to the user.

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