VideoWeek

AUGUST 23, 2024

WPP’s media arm GroupM still believes the Sandbox will have a significant role to play in the future of digital advertising. Netflix to Launch In-House Ad Tech Next Year Netflix has announced that its in-house ad tech platform will be tested in Canada in November and launched globally in 2025. Read more on VideoWeek.

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VideoWeek

NOVEMBER 28, 2022

Taboola says the two hope to develop a “leading native advertising offering for advertisers, publishers, and merchants on the open web” Under the terms of the deal, Taboola will run native advertising capabilities across Yahoo’s digital media properties. These ads will be sold via Yahoo’s own demand-side platform.

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VideoWeek

MARCH 14, 2025

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. Read more on VideoWeek. Capital in January.

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VideoWeek

AUGUST 5, 2022

Discovery aims to reach 130 million global subscribers by 2025. Apple is hiring for a role to help build a demand-side platform, according to a job posting first seen by Digiday , suggesting the company is planning to ramp up its own ad sales business. Vice Media Explores Takeover by Antenna Group. Warner Bros.

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VideoWeek

MAY 24, 2024

The job cuts are expected to focus on ITV’s media and entertainment unit, home of its streaming and broadcasting operations. The Media Bill, which was backed by all of the UK’s major broadcasters, will require that public service broadcasters are given prominence on smart TVs and connected devices. Read more on VideoWeek.

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VideoWeek

AUGUST 8, 2023

The media company becomes the latest European broadcast outfit to report falling ad sales, following quarterly losses at ProSiebenSat.1 The group also announced plans to cut 1,000 jobs by 2025, with 700 layoffs in the publishing division, and 300 in other RTL Deutschland businesses. billion guidance previously issued.

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Adtelligent

JULY 19, 2022

Rich Media are usually more complex, include animation or a video, and can be interactive. Instead, the media buying process is done through real-time auctions (RTB) in mere seconds while the page is loading. billion by 2025. Social advertising refers to the process of showing ads on all kinds of social media platforms.

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Adtelligent

FEBRUARY 2, 2022

Usually, this information is stored in a data management platform (DMP) or a demand-side platform (DSP). DSP is a platform that helps advertisers manage all automatic media buying processes, including placing ads, bidding, moderation, and all other related activities. What is omnichannel marketing?

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VideoWeek

MARCH 17, 2023

RTL expects growth to continue, targeting full year revenues of €3 billion for Fremantle in 2025. Group Black Makes $400 Million Bid for Vice Media Group Black, a business which invests in Black-owned media companies, has submitted a $400 million bid to buy Vice Media, the Wall Street Journal reported this week.

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Lemonads

NOVEMBER 29, 2020

Capturing the attention of consumers, in today’s digital system, is not that easy, and creating a website with all the managing social media channels, is no longer enough. Programmatic Guaranteed (or Programmatic direct) Unlike other media, programmatic direct doesn’t follow a bidding process. ahead of time. With better results.

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VideoWeek

FEBRUARY 16, 2024

But the impressive content demonstrated by the demo shows that a future in which quality video can be quickly created and cheaply – by both media companies and creative agencies – may not be too far away. Also this week, The Trade Desk began extending OpenPath, its supply-path optimisation (SPO) product, to CTV media owners.

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VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings. percent, with online ad revenues forecast for 12.7

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VideoWeek

FEBRUARY 23, 2024

Top Stories Vice Cuts Hundreds of Jobs and Plans to Shutter its Website Vice Media is planning to cut hundreds of jobs, and to stop publishing content on its website, as it looks to cut costs. The media business, once valued at $5.7 billion, filed for bankruptcy last May, and was bought by Fortress Investment Group.

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VideoWeek

DECEMBER 8, 2023

With this new deal, IPG commits to adding Amazon Prime Video to its clients’ media plans, while also getting a first look at new ad products for its clients. It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer.

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Monetize More

MAY 16, 2023

According to industry experts , the revenue for CTV advertising is projected to grow at a compound annual growth rate (CAGR) of over 20% from 2020 to 2025. CTV advertising is a rapidly growing segment of the digital advertising industry, with a projected CAGR of over 20% from 2020 to 2025.

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VideoWeek

NOVEMBER 8, 2024

Discovery (WBD) is losing money from its linear TV business as revenues transition to its streaming operations, according to the US media giant. “Our readers are more conscious than ever of their media choices. WBD Streaming Gains Fail to Offset TV Losses Warner Bros.

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VideoWeek

DECEMBER 13, 2024

This partnership is part of our continuing strategic approach to maximise reach and viewing opportunities for audiences, wherever they choose to watch, alongside the successful and thriving ITVX, and our market leading commercial TV channels,” said Kevin Lygo, Managing Director, ITV Media and Entertainment. into a separate entity.

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Single Grain

DECEMBER 6, 2019

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. 12) Social Media Stories. With Bing Visual Search, now you can.

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VideoWeek

DECEMBER 1, 2023

The sale forms part of a rescue plan for the struggling business, which also confirmed moves to exit the Baltic and Polish markets by summer 2025. Based on Samba TV’s automatic content recognition (ACR) data, advertisers on the Hawk platform can optimise campaigns in specific areas across media channels. “As

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VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. Discovery already offers first-party data for targeting and measurement across a section of its ad inventory.

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VideoWeek

OCTOBER 25, 2024

The Trade Desk is signed up as the first demand-side platform (DSP) partner for the product, which is known as Spotify Ad Exchange or SAX internally. Zoo 55 will launch new channels across AVOD and FAST platforms, and create environments for audiences to engage with ITV Studios brands on Roblox, Fortnite and Minecraft.

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VideoWeek

OCTOBER 7, 2022

Instead Rabe intends to forge ahead with plans “to build a national media group of sufficient size to compete with the US platforms.”. Meanwhile a coalition of non-profits and rights groups have accused the social media giant of failing to crack down on political misinformation. Xperi Splits in Two. Read more on VideoWeek.

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VideoWeek

JULY 7, 2023

The Week in Tech MediaMath Files for Bankruptcy MediaMath, a demand side platform, filed for Chapter 11 bankruptcy last Friday. Elon Musk Threatens to Sue After Meta Launches Twitter Competitor ‘Threads’ Meta this week launched Threads, a new text-based social media app explicitly designed to compete with Twitter.

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InMobi

DECEMBER 13, 2019

Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers. There’s a reason Grand View Research predicts the in-app mobile ad market to grow by a compound annual rate of more than 19% between 2019 and 2025. Does it all fall off a cliff in 2020?

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VideoWeek

APRIL 26, 2024

Discovery this week announced the launch of Olli, a new proprietary first-party data platform which will cover campaign planning, activation, and measurement across the media conglomerate’s entire portfolio of inventory. I hope business acts on these findings.”

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illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

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illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

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Martech

JANUARY 3, 2025

Heres how this shift will affect viewers and advertisers in 2025. More live programming on CTV Over the next year, momentum will continue for live programming on streaming platforms, and not just for sports. Free ad-supported TV (FAST) and OTT (over-the-top) platforms will also see significant ad-based monetization. Processing.

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VideoWeek

APRIL 17, 2025

percent of companies surveyed by the IPA expect budgets to be up across the 2025/26 financial year, with at least some of this increased spend set to be allocated to traditional media channels. A net balance of +18.4 “While these adjustments may offer immediate relief, they are not a sustainable path to long-term brand growth.

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VideoWeek

NOVEMBER 22, 2024

The pan-European media group also forecast advertising growth in Q4, resulting in full-year growth around 5 percent. Italy was the driving force, proving that our strategy of a cross-media system is effective and brings excellent results when the market is there,” said MFE CEO Pier Silvio Berlusconi. Read more on VideoWeek.

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VideoWeek

JUNE 28, 2024

In this week’s Week in Review: FIFA seeks new investment for its streaming service, GroupM and Tesco sign a landmark retail media deal, and the UN asks tech companies to move away from programmatic advertising. Retail media is a major growth area being targeted by all of the agency holding groups at the moment.

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VideoWeek

FEBRUARY 7, 2025

StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). The partners said the move reflects the growing demand for self-serve solutions within retail media.

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VideoWeek

FEBRUARY 14, 2025

It still saw significant growth, with revenues up 22 percent year-on-year, but demand-side platform’s revenues fell short of its target for the first time in 33 quarters. This is a defining moment for our industry, where advertisers finally have a clear choice for the control they deserve over their media investments.

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VideoWeek

DECEMBER 6, 2024

In this week’s Week in Review: MFE speaks to banks about funding ProSieben moves, IPG makes a commerce media play, and Madison and Wall forecast negative impacts of Trump’s election on TV advertising. Top Stories MFE Lines Up 3.4 1, Reuters reported this week.

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VideoWeek

MARCH 21, 2025

Under the terms of the agreement, the German media group will maintain its 71.6 The divestment of non-TV assets is part of MediaForEuropes demands to ProSieben, as the pan-European holding company reportedly gears up to mount a takeover bid for the German broadcaster. . The release marks something of a more combative tone from Google.

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VideoWeek

JANUARY 10, 2025

In this week’s Week in Review: Smart TV makers unveils new AI integrations at CES, Bauer Media buys Clear Channel’s Northern European business, and Disney agrees a deal with Fubo. These voice-based capabilities will be used for searching through streaming content as well as other video and media content on Google TVs.

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VideoWeek

APRIL 11, 2025

Dotdash Meredith Launches its Own TikTok-Like App People Magazine, the celebrity news and lifestyle publisher owned by media holding group Dotdash Meredith, this week launched its own TikTok-like scrollable app. Yahoo in Talks to Sell DSP Yahoo is looking to offload its demand-side platform, Yahoo DSP, Digiday reported on Thursday.

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