2025 Demand Side Platform Non-Profit 
MNTN
JANUARY 6, 2025
This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies. If you’re working with an ad platform that serves OTT ads across other devices, you’re missing out on the true benefits of this ad channel.
VideoWeek
AUGUST 5, 2022
Discovery aims to reach 130 million global subscribers by 2025. Apple is hiring for a role to help build a demand-side platform, according to a job posting first seen by Digiday , suggesting the company is planning to ramp up its own ad sales business. Warner Bros. The Week For Agencies. Havas Posts 11.4
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Adtelligent
JULY 19, 2022
If used properly, this online advertising channel can get a lot of profits for any marketing campaign. billion by 2025. This channel is still young and has some restrictions due to the mobile format and smaller screen size, but at the same time, it provides non-invasive and trackable ads. Importance. Social advertising.
VideoWeek
MARCH 17, 2023
RTL expects growth to continue, targeting full year revenues of €3 billion for Fremantle in 2025. UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.” percent year-on-year.
VideoWeek
FEBRUARY 23, 2024
The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-side platform (DSP). There are no changes to Freevee,” said an Amazon spokesperson.
VideoWeek
APRIL 26, 2024
TV Accounts for Over Half of Ad Return but Less Than Half of Investment A new Thinkbox study has found that £1 invested in advertising returns just over £4 in profit, based on client data from Ebiquity, EssenceMediacom, Gain Theory, Mindshare and Wavemaker UK. The study also showed that TV has an average full profit ROI of £5.61
VideoWeek
DECEMBER 1, 2023
The sale forms part of a rescue plan for the struggling business, which also confirmed moves to exit the Baltic and Polish markets by summer 2025. billion, “due to the underperformance of the international non-core operations.” The business is looking to start turning a profit by the end of next year. billion worth of debt.
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