2025 Demand Side Platform ROI 
MNTN
FEBRUARY 12, 2025
This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI.
MNTN
JANUARY 6, 2025
This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies. Step 7: Launch Your Campaign : Activate your campaign and deliver ads across OTT platforms directly to your target audience. What is OTT Advertising?
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VideoWeek
MARCH 14, 2025
Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. Read more on VideoWeek. ProSieben said the streaming service reached 8.3
Adtelligent
JULY 19, 2022
According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. billion by 2025. At the same time, it can bring significant ROI and spread brand recognition, which is incredibly lucrative to medium-sized businesses.
InMobi
DECEMBER 13, 2019
There’s a reason Grand View Research predicts the in-app mobile ad market to grow by a compound annual rate of more than 19% between 2019 and 2025. What is the ROI that you are looking for?” Rise of specialized DSPs: Consolidation continues to happen among omnichannel demand-side platforms (DSPs).
Lemonads
NOVEMBER 29, 2020
Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. Ad spending is expected to show an annual growth rate of 4.8%, resulting in a projected market volume of US$12,865m by 2025.
VideoWeek
AUGUST 30, 2024
Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. For fashion brand Gap however, the reverse is true. The billionaire swept in with a $4.3
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