InMobi

DECEMBER 13, 2019

This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments. Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers. Does it all fall off a cliff in 2020?

Advertising 52

Advertising Banner Marketing Rich Media 52

illumin

DECEMBER 14, 2023

Marketers can refine and improve their advertising messages and strategies by gathering specific customer metrics and information like time spent playing video games, the gamer’s profile, location information, and more. By implementing playable ads, advertisers can expect lower uninstall rates and increased user retention.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

Marketers can refine and improve their advertising messages and strategies by gathering specific customer metrics and information like time spent playing video games, the gamer’s profile, location information, and more. By implementing playable ads, advertisers can expect lower uninstall rates and increased user retention.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Lemonads

NOVEMBER 29, 2020

display ads Video Ads The popularity of programmatic ads continues to grow as video continues to become one of the most preferred consumption tools. Digital video Ads, in the US alone, are predicted to grow significantly! Here is an example of an in-stream ad!

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Advertising Ad Inventory Video Ads Ad Space 52

VideoWeek

MARCH 17, 2023

RTL expects growth to continue, targeting full year revenues of €3 billion for Fremantle in 2025. UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.” percent year-on-year.

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

Monetize More

MAY 16, 2023

According to industry experts , the revenue for CTV advertising is projected to grow at a compound annual growth rate (CAGR) of over 20% from 2020 to 2025. This level of measurement and analytics provides businesses with valuable insights into the effectiveness of their ad campaigns and allows them to optimize their strategies accordingly.

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Ad Inventory Entertainment Audience Advertising 52

VideoWeek

FEBRUARY 16, 2024

” The Week in Tech X to Let Advertisers Target Individual Creator’s Videos X (formerly Twitter) is adding new targeting features for video ads running on creator content, the social media company announced on Monday. The tools will be available later this month. FreeWheel acquired the Beeswax DSP in 2020.

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Marketing Media Entertainment Agency 52

VideoWeek

DECEMBER 13, 2024

The new corporate structure is expected to be in place by mid-2025. ” FreeWheel Launches Performance Tools for its Beeswax DSP Video tech firm FreeWheel has launched a Performance Suite for its demand-side platform (DSP), Beeswax. percent growth in 2025. ” The Week in TV MFE Secures 3.4

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VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. The result meant net revenues were down 0.8

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Ad Exchange Ad Tech Agency Video Ads 52

VideoWeek

APRIL 26, 2024

For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter. I hope business acts on these findings.”

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. The tech giant’s ad offering has historically been small, limited mostly to its app store search business.

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

FEBRUARY 7, 2025

StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). StackAdapt said the investment will enable the company to extend its programmatic footprint, while expanding into marketing technology.

Marketing 52

Marketing Ad Tech ROI Retail 52

VideoWeek

DECEMBER 6, 2024

Teads Extends VIDAA Partnership for Exclusive Access to Home Screen Ads Teads has extended its partnership with VIDAA USA, a smart TV operating system (OS), which grants the video ads business exclusive access to VIDAAs native CTV home screen ads. This collaboration will help us drive environmental change at scale.

Advertising 52

Advertising Retail Pharmaceuticals Media 52

VideoWeek

MARCH 21, 2025

Tubi launched in the UK last year, and will now sell inventory through Nexxens supply-side platform, Nexxen SSP. This mismatch results in excess supply that isnt fully absorbed by demand. So putting video ads strategically in different locations on our home screen is part of it. We have no intention of breaking it.

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Demand Side Platform Ad Tech Retail Fill rate 52

VideoWeek

JANUARY 10, 2025

Unveils Fully AI-Generated CTV Ads Streamr.ai, a GenAI video ads business, unveiled CTV ads made using its image-to-video model at CES 2025. model, developed by the firms GenAI Labs team, generates complete CTV ads, according to the company, including script, voice, music and image-to-video animations.

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Demand Side Platform Machine Learning Media Manufacturing 52