Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 85

Brand Lift Advertising Cookies Impressions 85

Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. for display ads. (

Advertising 52

Advertising Finance CPC Brand Awareness 52

Brid.tv

APRIL 11, 2024

Just looking at the USA, the time spent viewing digital media is increasing by year and is expected to reach over eight hours a day in 2025, while traditional media consumption (TV, radio, newspapers, magazines, etc.) More and more eyes on digital media channels also mean more opportunities for advertisers to reach a wider audience.

Media 52

Media Healthcare Audience CPM 52

Digital Remedy

JANUARY 31, 2022

of total digital audio revenues in 2025. Podcasts are playing a huge role in the rise of digital audio advertising. Podcast ad spend is expected to exceed $1.71b this year, increasing to $2.15b in 2023, 3 and will reach $2.71b by 2025. Best Practices for Digital Audio Advertising. this year. In 2022, the number of U.S.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Smart-Hub

OCTOBER 5, 2022

One of the simplest types of advertising in applications. Banner advertising, also called display advertising, consists of static or animated images or media and is usually placed in high-visibility areas on high-traffic websites. Mobile banner advertising is projected to reach approximately 152.6 Banner in-app.

Banner 40

Banner Advertising Video Ads Rich Media 40

InMobi

SEPTEMBER 7, 2016

Studies by PwC indicate that by 2020, Millennials are projected to be 50% of the workforce and by 2025 this number is expected to reach 75% in the US. In fact, the InMobi network shows that combining mobile video with rich media doubles the time spent on the ad unit and drives phenomenal brand engagement for advertisers.

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

Single Grain

DECEMBER 24, 2019

In the fall of 2019, Amazon launched Sponsored Display, giving advertisers the ability to promote products both on and off of the platform. The company is taking a page out of Google’s playbook with the self-service platform : As we all know, display advertising click-through rates are generally less than 1%.

CPC 90

CPC Shipping Video Ads Retargeting 90

Lemonads

NOVEMBER 29, 2020

Ad spending is expected to show an annual growth rate of 4.8%, resulting in a projected market volume of US$12,865m by 2025. Out-stream Ads In-display ads In-Stream Ads In-stream ads are ads that appear in the video player itself. We can expect programmatic advertising to continue to grow.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

VideoWeek

SEPTEMBER 13, 2024

UK Government Pushes Ahead with Junk Food Ad Ban The UK government has confirmed it will push ahead with plans to ban TV ads for unhealthy foods before a 9:00pm watershed from October 1st 2025, and to totally ban online ads for unhealthy foods from that same date.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

SEPTEMBER 23, 2022

Advertising revenues as a whole were strong in Q2, as display advertising revenues grew 28.6 The predicted growth of social commerce from 10 percent of all e-commerce to 17 percent by 2025 will be driven by Gen Z and millennial consumers,” said Walmart. UK publishers’ total digital revenues grew by 12.3

eCommerce 59

eCommerce Media Ad Tech Entertainment 59

VideoWeek

MAY 20, 2022

The survey analysed 286 billion video and display advertising impressions across Innovid’s platform throughout 2021. Disney+ Subs to Outnumber Netflix in 2025. Disney+ will overtake Netflix subscriptions in 2025, according to Digital TV Research.

Impressions 52

Impressions Ad Tech Media Agency 52

Digiday

MAY 25, 2022

This was attributed to “lower traffic to our sites compared to prior year COVID traffic highs, impacting both display advertising and performance marketing revenue” as well as “multiple macro headwinds (e.g., This growth comes less than a year after the publisher launched the paywall for its largest brand, USA Today.

Media 62

Media Audience Affiliates Display Advertising 62