Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. What’s more troubling is what companies are spending their money on.

ROI 125

ROI MarTech Marketing Agency 125

Relevant-Digital

SEPTEMBER 25, 2024

Here, we’ve compiled some key highlights from the presentations, covering the state of digital advertising in Europe, the development of programmatic advertising, and media trends for 2025. The report, published in the summer and covering 29 European markets, highlights strong growth in digital advertising. While the U.S.

Media 52

Media Advertising Retail Cookies 52

Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 107

Brand Lift Advertising Cookies Impressions 107

Single Grain

JUNE 13, 2023

billion by 2025. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Business Insider ) Google ads on the search network achieve an average click-through rate (CTR) of 4.10%, while the display network achieves a CTR of 0.60%. native advertising will make up 59.7%

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Adtelligent

JULY 19, 2022

Display advertising. Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. Marketers and advertisers use display advertising software to target, purchase, manage, and track display advertisements.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Brid.tv

SEPTEMBER 16, 2024

By 2025, video content will account for 82% of all internet traffic , making it a critical format for reaching audiences. This shift has pushed advertisers to allocate more budget toward video. Now, publishers who leverage video ads instead of just display advertising are at an advantage.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

Digital Remedy

JANUARY 31, 2022

of total digital audio revenues in 2025. Podcasts are playing a huge role in the rise of digital audio advertising. Podcast ad spend is expected to exceed $1.71b this year, increasing to $2.15b in 2023, 3 and will reach $2.71b by 2025. Basic digital audio ad metrics include: • Impressions – Total number of ads served.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52