Digiday

MAY 25, 2022

In this week’s Media Briefing, media editor Kayleigh Barber analyzes the latest quarterly earnings reports from BuzzFeed, IAC’s Dotdash Meredith, News Corp’s Dow Jones, Future plc, Gannett and The New York Times. The state of the media market. 33.5%: Percentage share of Google’s U.S. employees who are women.

Media 69

Media Audience Affiliates Display Advertising 69

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion by 2025. Let’s begin!

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Brid.tv

APRIL 11, 2024

For decades, traditional media ruled the advertising world without competition, but now with multiple options on the table, online media vs. traditional media seems to have a new forerunner. Table of Contents [ hide ] What Is Traditional Media? The Decline of Traditional Media What Is Digital Media?

Media 52

Media Healthcare Audience CPM 52

Adtelligent

JULY 19, 2022

Display advertising. Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. Marketers and advertisers use display advertising software to target, purchase, manage, and track display advertisements.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

Brid.tv

SEPTEMBER 16, 2024

With the rise of video consumption across platforms, from social media to news websites, it’s the perfect chance for publishers to capitalize on this growing demand — but, of course, with an appropriate video ad monetization strategy. This shift has pushed advertisers to allocate more budget toward video.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

Single Grain

JUNE 5, 2023

While you should be tracking and analyzing your data based on previous campaigns, relevant advertising stats can offer valuable insights about your target audience’s behavior, help identify trends, interpret algorithms, and make data-driven decisions to optimize your campaigns. Work With Us General Online Advertising Statistics There are 4.95

Advertising 52

Advertising Finance CPC Brand Awareness 52

InMobi

SEPTEMBER 7, 2016

Studies by PwC indicate that by 2020, Millennials are projected to be 50% of the workforce and by 2025 this number is expected to reach 75% in the US. In fact, the InMobi network shows that combining mobile video with rich media doubles the time spent on the ad unit and drives phenomenal brand engagement for advertisers.

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

Digital Remedy

JANUARY 31, 2022

of total digital audio revenues in 2025. Podcasts are playing a huge role in the rise of digital audio advertising. Podcast ad spend is expected to exceed $1.71b this year, increasing to $2.15b in 2023, 3 and will reach $2.71b by 2025. Best Practices for Digital Audio Advertising. this year. In 2022, the number of U.S.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. ahead of time.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Smart-Hub

OCTOBER 5, 2022

It’s very similar to a standard media banner ad but in-app. It is often used to advertise games to show the user the gameplay, but it can also be used to advertise any other goods and services. One of the simplest types of advertising in applications. dollars by 2025, increasing from around 63 million U.S.

Banner 40

Banner Advertising Video Ads Rich Media 40

VideoWeek

MAY 20, 2022

Digital marketing group Next 15 today announced a surprise agreement to buy media agency M&C Saatchi for £310 million. This marks a second major acquisition for Next 15 this year, following its takeover of Engine UK, another media agency, back in March. ISBA’s Cross-Media Measurement Project Origin Moves into Build Phase.

Impressions 52

Impressions Ad Tech Media Agency 52

VideoWeek

SEPTEMBER 13, 2024

UK Government Pushes Ahead with Junk Food Ad Ban The UK government has confirmed it will push ahead with plans to ban TV ads for unhealthy foods before a 9:00pm watershed from October 1st 2025, and to totally ban online ads for unhealthy foods from that same date.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

SEPTEMBER 23, 2022

European media giant Bertelsmann is looking for a new buyer for its stake in French broadcaster M6, after its proposed merger with TF1 was scrapped last Friday. Advertising revenues as a whole were strong in Q2, as display advertising revenues grew 28.6 Advertising Blackouts Cost UK Media After Queen’s Death.

eCommerce 59

eCommerce Media Ad Tech Agency 59

MNTN

FEBRUARY 13, 2025

This guide explores the latest trends, strategies, and best practices to help B2B brands maximize their performance marketing impact in 2025. Whether in the office or while working from home, your clients are already plugged into these devices where they can easily come across relevant advertising. What Is B2B Performance Marketing?

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59

VideoWeek

MARCH 28, 2025

1, after months of speculation and pressure on the German media group to ready its business for new management. This quarter’s results offer a glimmer of hope in what has been a challenging period for digital publishers,” said Andy Cowen, Lead Partner for Telecoms, Media and Entertainment at Deloitte.

Non-Profit 59

Non-Profit Media Food Ad Tech 59

VideoWeek

JANUARY 17, 2025

The Trade Desk added that the integration will help publishers provide data signals to maximise demand and fill rates, using its platform to show publishers which data signals are most highly valued by advertisers. She added that advertisers will be able to manually restart campaigns if the ban is postponed.

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52