Single Grain

JUNE 13, 2023

billion by 2025. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Business Insider ) Google ads on the search network achieve an average click-through rate (CTR) of 4.10%, while the display network achieves a CTR of 0.60%. native advertising will make up 59.7%

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

Single Grain

DECEMBER 24, 2019

The company is taking a page out of Google’s playbook with the self-service platform : As we all know, display advertising click-through rates are generally less than 1%. Where Sponsored Display ads have huge potential is with retargeting. Retargeting 101: Why It’s Essential for Any Marketing Funnel. And who knows?

CPC 90

CPC Shipping Video Ads Retargeting 90

VideoWeek

SEPTEMBER 23, 2022

On connected TV channels, Teads says it will enable creative optimisation and interactive features, as well as frequency capping and retargeting which will work across all channels. Advertising revenues as a whole were strong in Q2, as display advertising revenues grew 28.6 percent year-on-year in Q2.

eCommerce 59

eCommerce Media Ad Tech Agency 59