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The Advertising Double-Dippers of Super Bowl 59

Adweek

These are the double dippers of the 2025 Super Bowl--maybe it's worth doing a. Not in Super Bowl 59, where advertisers returned to the same well several times, reusing stars and premises like they'd never heard of showing up at the party in the same dress as someone else.

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Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025

Martech

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. Themes for an iterative 2025 Looking ahead to 2025, heres what I hope to see in marketing: 1. Trust and transparency Trust is the currency of 2025.

Marketing 119
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Expert Roundtable: The Trends That Will Shape Advertising in 2025

Basis

To explore how these trends may impact brands and agencies in 2025, we brought together four industry veterans to share their insights and predictions. Do these shifts illuminate any broader trends advertisers should look out for in 2025? What challenges are advertisers looking to solve when it comes to CTV?

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Hellmann’s Hits Runways With a Stylish Mayo Handbag

Adweek

During London Fashion Week, the brand Chopova Lowena revealed its Chuckaboo spring/summer 2025 line, which includes frilly dresses, colorful leggings - and a handbag designed to hold a jar of Hellmann's mayonnaise. Inspired by Chopova Lowena's popular.

Fashion 289
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From Cherry Red to ‘Castlecore’: The 2025 Trends Brands Should Watch, Per Pinterest

Adweek

Pantone has crowned "Mocha Mousse" (a warm, mellow brown) as its Color of the Year, Goldman Sachs has forecast "solid" global economic growth in 2025, and the chances of an Oscar Best Picture nomination look high for Wicked and Emilia Perez. The new year trend predictions have already started rolling in. What else will be.

Fashion 246
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TV Advertising Campaigns: How Television Marketing Works (2025)

MNTN

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2025. This TV advertisement pitches a fashionable blanket made out of recycled materials that speaks directly to the adventurers of the world. Spoiler alert: it’s not even close. What Is Television Advertising? Take a look!

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies. The post OTT Advertising: Guide to Over-The-Top Ads (2025) appeared first on MNTN. What is OTT Advertising? Check it out!