OpenX

FEBRUARY 28, 2025

This not only maximizes yield and fill rates but also reduces reliance on a limited pool of buyers. Take the 2025 football halftime show, headlined by Kendrick Lamar. With a record-breaking 133.5 million viewers , it became the most-watched halftime show in history.

Fill rate 52

Fill rate ROI Audience Agency 52

Brid.tv

SEPTEMBER 16, 2024

By 2025, video content will account for 82% of all internet traffic , making it a critical format for reaching audiences. Additionally, video ads generate significantly higher engagement, with platforms like Facebook reporting 10-30% better interaction rates compared to static ads.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

YieldBird

JANUARY 31, 2025

What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? Will that change in 2025? Here are their thoughts.

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

VideoWeek

MARCH 21, 2025

CTV Ad Fill Rates Fell in 2024 Finds Wurl Ad fill rates on CTV decreased in 2024, according to the latest CTV Trends Report from ad tech company Wurl, suggesting demand has not kept pace with the proliferation of supply. Total US ad market growth for 2025 is now predicted to sit at 3.6 “Staying no.

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52

VideoWeek

JANUARY 17, 2025

The Trade Desk added that the integration will help publishers provide data signals to maximise demand and fill rates, using its platform to show publishers which data signals are most highly valued by advertisers. per month, while offering a 69 mid-season pass to cover the rest of the 2024/2025 season. percent in 2024.

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52