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By 2025, video content will account for 82% of all internet traffic , making it a critical format for reaching audiences. Additionally, video ads generate significantly higher engagement, with platforms like Facebook reporting 10-30% better interaction rates compared to static ads.
The Trade Desk added that the integration will help publishers provide data signals to maximise demand and fillrates, using its platform to show publishers which data signals are most highly valued by advertisers. The agreement is expected to boost T-Mobilesads business by giving it a foothold in the DOOH market.
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