Remove 2025 Remove Fill rate Remove Video Ads
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Increase Ad Revenue With Videos: Actionable Tips for Publishers

Brid.tv

With the rise of video consumption across platforms, from social media to news websites, it’s the perfect chance for publishers to capitalize on this growing demand — but, of course, with an appropriate video ad monetization strategy. This shift has pushed advertisers to allocate more budget toward video.

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Reflecting On 2024 – Expert Insights on the Programmatic Industry

YieldBird

What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? Here are their thoughts. So we also look to increase revenues.

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The WIR: Google Changes Tone on News Value, ProSieben Board Approves Sale of Non-TV Assets, and Publicis Integrates Firefly into CoreAI

VideoWeek

CTV Ad Fill Rates Fell in 2024 Finds Wurl Ad fill rates on CTV decreased in 2024, according to the latest CTV Trends Report from ad tech company Wurl, suggesting demand has not kept pace with the proliferation of supply. Total US ad market growth for 2025 is now predicted to sit at 3.6