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Reflecting On 2024 – Expert Insights on the Programmatic Industry

YieldBird

What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? Will that change in 2025? Here are their thoughts.

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The WIR: US Braces for TikTok Shutdown, The Trade Desk Acquires Sincera, and UK Publishers Turn to Data Sales as Ad Revenues Struggle

VideoWeek

The Trade Desk added that the integration will help publishers provide data signals to maximise demand and fill rates, using its platform to show publishers which data signals are most highly valued by advertisers. per month, while offering a 69 mid-season pass to cover the rest of the 2024/2025 season. percent in 2024.