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Every year, the martech world is flooded with bold predictions about whats next. Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. Were all going to spend more on martech tools this year and probably for years to come. And its going to live well beyond 2025.
The number and breadth of robust pre-built connectors to other martech systems. Identity resolution: The platform “stitches” together customer data points, such as email addresses, phone numbers, first-partycookies and purchase data, from various channels matching them to create a single customer profile.
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. social media feeds, product photos, barcodes), which may comprise up to 80% of all data by 2025, according to IDG. See his full presentation at MarTech here.).
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