Martech

JUNE 3, 2024

Dig deeper: MarTech’s Guide to GDPR — The General Data Protection Regulation Here is a list of all the data privacy laws passed by the states so far and brief descriptions of who they apply to and some of their requirements. It is possible one or more states will pass PI protections wildly different from those already in place.

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Automatad Inc.

JANUARY 17, 2022

Google Analytics might be violating the GDPR according to the Austrian DSB. This dip is relatively moderate and is expected to fall through till 2025, owing to non-cyclic and secular shifts in consumer usage of media. Does Google Analytics Violate GDPR? violate the GDPR. AdTech and Consumer Trends. in the US and 54.6%

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Adtelligent

FEBRUARY 25, 2025

In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. Lets look at some of the most crucial steps you should take in that direction aligned with the advertising trends 2025. What Does AdTech Community Think?

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Adtelligent

FEBRUARY 5, 2025

In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. Lets look at some of the most crucial steps you should take in that direction aligned with the advertising trends 2025. What Does AdTech Community Think?

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Ad Monsters

FEBRUARY 18, 2025

From the rise of programmatic advertising to privacy regulations like GDPR, each major change caused ripple effects that shook up how publishers and advertisers operate. The Tech Graveyard Is a Cautionary Tale Against Exclusivity Digital advertising has always been a volatile place to do business.

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Martech Series

JANUARY 3, 2023

as well as the Europe-centric GDPR regulation.” Facial recognition technology and services will be a $10 billion industry by 2025, with Article 4(14) of the GDPR specifically designating facial data as needing protection. It also enables companies to comply with the National Institute of Standards and Technology and U.S.

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Martech Series

JANUARY 23, 2023

“Data privacy is everyone’s business,” says Dr. Tobias Hann, CEO at MOSTLY AI, adding, “and the scale at which personal data is being collected – up to 180 zettabytes by 2025 – means it’s impossible for individuals to keep up with where their personal data lands up and how it’s being used.

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PubMatic

APRIL 25, 2024

Even with Google’s recent announcement postponing complete deprecation until at least 2025, Google’s move to deprecate third-party cookies on 1% of Chrome users earlier this year affects approximately 30 million people globally. But signal loss is nothing new.

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Martech

FEBRUARY 9, 2022

Add this to CEO David Cohen’s calls for “burning impatience,” and the threat to $8 to $10 billion of ecosystem revenue by 2025, and we seem to have a five-alarm fire on our hands. Identity resolution is not only critical to marketing success but is essential for compliance with consumer privacy laws such as CCPA and GDPR.

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Martech

SEPTEMBER 22, 2021

social media feeds, product photos, barcodes), which may comprise up to 80% of all data by 2025, according to IDG. The European Union’s GDPR was implemented in May 2018 and impacts all U.S. Structured/unstructured data: CDPs differ in their capabilities to manage unstructured data (i.e.,

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Single Grain

DECEMBER 10, 2024

When comparing different ABM platforms, you’ll want to choose ones that are: Scalable Time-saving Encourages collaboration Can integrate with existing software GDPR and CCPA-compliant Offers support and training materials Let’s Do ABM Right Types of ABM Tools There are various signal-based selling tools available.

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Ad Monsters

APRIL 10, 2024

But for those hoping for another postponement on Google’s part, whether cookies disappear from Chrome in 2024 or 2025 doesn’t matter: the privacy wave is unstoppable and began long before Google’s announcement. This movement started gaining traction in public opinion, particularly in Europe, with the GDPR.

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Martech

MARCH 22, 2022

Research firm Radicati predicts email users, volume and revenue will grow through 2025: The addressable market of email users will increase from more than 4.1 Daily email volume, both individual and commercial, will grow an estimated 4% a year through 2025. billion in 2025. billion users as of 2021 to 4.5 billion in 2021 to $97.1

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VideoWeek

OCTOBER 11, 2024

The CPCA says this new certification, which it describes as a world-first, will give ad tech businesses much-needed clarity around whether their business practices are compliant with the UK’s General Data Protection Regulation (GDPR) rules, while also giving publishers and advertisers confidence in their ad tech partners.

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Ad Monsters

JULY 23, 2024

The original plan to phase out cookies had been postponed multiple times, with the latest delay pushing the deadline to 2025. Now, Google’s new path aims to balance privacy with the practical needs of the advertising ecosystem. There are mixed reactions to this news.

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illumin

APRIL 29, 2024

With growing concerns over user privacy, data protection regulations like GDPR and CCPA, and the rise of consumer awareness about online tracking, the cookie’s days were numbered. This shouldn’t be taken for granted – the period from today until early 2025 is not a heck of a lot of time.

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Martech Series

FEBRUARY 2, 2023

Important tip: It should also be noted that the data of customers which you are storing and collecting is an intricate topic which must be done abiding by a certain set of rules and regulations like the GDPR of the country and the organization which operates from and/or of your target audience. billion in 2020 to USD 10.3

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Oko

MAY 29, 2024

Their complaints led to the delay of the deprecation until “sometime in 2025.”So, Many places are creating privacy laws, such as the GDPR, that will ban third-party cookies in some cases. ”So, does this mean that Google is just going to kick the can down the road indefinitely? No, it doesn’t.

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Smart-Hub

NOVEMBER 29, 2023

The number of CTV users among Millennials (only in the US) has already reached almost 57 million, and by 2025, this rate is expected to exceed 62.5 By choosing it, you get a marketplace fully compliant with the latest regulations (GDPR, CCPA, etc.) This statistical fact proves the growing importance of connected TV in advertising.

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Single Grain

SEPTEMBER 18, 2023

Make sure your implementation respects privacy laws like GDPR or CCPA, depending on your market. The Future Is Closer Than You Think Experts believe that by 2025, AI technology will reach a level where it can perform specific tasks better and faster than human workers, presumably replacing upward of 85 million jobs.

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Single Grain

JUNE 5, 2023

Statista ) Internet advertising spending is expected to reach 200 billion USD by 2025. Statista ) AR advertising is expected to be worth $198 billion by 2025. Forbes ) Mobile commerce sales will amount to $710 billion by 2025. Statista ) Internet advertising spending is expected to reach 200 billion USD by 2025.

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TechCrunch Ads

MAY 10, 2022

law since it adopted the bloc’s General Data Protection Regulation (GDPR) in 2018 by incorporating it into U.K. Last year’s adequacy agreement also came with a baked in sunset clause of four years — meaning it will be up for automatic review in 2025. — would risk an intervention.

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VideoWeek

AUGUST 30, 2024

But his exit paves the way for Paramount to complete its merger with Skydance Media, expected to close in the first half of 2025. The billionaire swept in with a $4.3 billion bid during the entertainment company’s “go-shop” period, before raising the offer to $6 billion.

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Lemonads

NOVEMBER 29, 2020

Ad spending is expected to show an annual growth rate of 4.8%, resulting in a projected market volume of US$12,865m by 2025. GDPR) is great for protecting privacy, but it often blocks information sharing and, therefore, visibility. Digital video Ads, in the US alone, are predicted to grow significantly! That’s a lot of money!!

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VideoWeek

SEPTEMBER 13, 2024

UK Government Pushes Ahead with Junk Food Ad Ban The UK government has confirmed it will push ahead with plans to ban TV ads for unhealthy foods before a 9:00pm watershed from October 1st 2025, and to totally ban online ads for unhealthy foods from that same date.

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Clearcode

JANUARY 19, 2022

Video-streaming revenue is set to reach $94 billion by 2025. Privacy in AdTech FAQ: Google Chrome’s Privacy Sandbox, Safari ITP, Firefox, GDPR. I see video streaming, augmented reality (AR) and podcasts as the main trends that every marketer will use at least once in the coming years. In-App Mobile Advertising.

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VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced. .”

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VideoWeek

OCTOBER 4, 2024

TF1 will roll out new products in Q1 2025, including new premium display, playable and shoppable ad formats, as well as personalised content engines. Due to launch in January 2025, Graph:ID aims to become a single access point for information about users of TF1+, TF1 Info and TF1 PUB. Read more on VideoWeek.

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VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

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Ad Monsters

MAY 4, 2022

Starting January 1, 2025 , the CTDPA will only grant a cure period if the Connecticut Attorney General sees fit, so be careful. There will be no time at that point to fix the infraction, and you may even get accused of “soliciting user consent.” With the CTDPA opt-in consent for sensitive data is a must.

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Single Grain

DECEMBER 6, 2019

The updates to the GDPR (General Data Protection Regulations) and stricter filters have dented the potency of email marketing. The GDPR changes lit the touchpaper for a global revolution on data privacy, with California set to roll out the California Consumer Privacy Act (CCPA) on January 1, 2020.

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VideoWeek

JULY 14, 2023

The broadcaster aims to have 30 percent of revenues come from digital advertising by 2025. The deal comes three years after the European Court of Justice struck down the previous regime, arguing that the “Privacy Shield” did not limit US authorities’ access to data in an equivalent manner to the European GDPR.

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Martech

DECEMBER 16, 2024

From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Together, they form a blueprint for navigating change while positioning your brand for success in 2025 and beyond. The time to act is now. Processing.

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Exchange Wire

JANUARY 8, 2025

Intent IQ, a leading provider of identity resolution and marketing solutions, today (January 8th, 2025) announced its compliance with the General Data Protection Regulation (GDPR). The post Intent IQ Implements GDPR Compliance – Strengthening Commitment to Privacy & Security appeared first on ExchangeWire.com.

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Clearcode

OCTOBER 21, 2024

April 23, 2024 : Google postponed phasing out third-party cookies till early 2025. February 15, 2024 : Google responded to IAB Tech Lab’s Fit Gap Analysis for Digital Advertising. July 16, 2024 : Google published industry feedback regarding the Privacy Sandbox.

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Martech

JANUARY 13, 2025

Yet in 2025, Metas new policy shifts responsibility for content moderation back to users, citing Section 230 protections. Email marketers largely embraced opt-in standards to build trust and protect the channels integrity, and the industry continued to rely on blocklists in 2025.

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Ad Monsters

JANUARY 10, 2025

AI is transforming how business gets done and in 2025, those changes will only accelerate. 2: Confusion with Reign in AI Regulations on a National Level Despite the federal government identifying over 700 AI use cases among its agencies , a comprehensive AI regulation appears unlikely in 2025.

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