VideoWeek

APRIL 10, 2025

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. Chromes dominant market share meant advertisers couldnt rest on their laurels. Anyone working in digital advertising knows the phrase signal loss. Further details have yet to emerge.

Cookies 91

Cookies Ad Tech First-Party Cookies GDPR 91

Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

Marketing 133

Marketing Machine Learning Healthcare GDPR 133

Martech

JUNE 3, 2024

This means marketers will soon have to comply with the regulations in 17 different states. That’s 17 slightly different headaches for marketers to deal with. The post The marketer’s guide to state data privacy laws appeared first on MarTech. Five are already in effect, 12 more will come online by October of next year.

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GDPR Advertising Marketing MarTech 134

Martech

FEBRUARY 9, 2022

Add this to CEO David Cohen’s calls for “burning impatience,” and the threat to $8 to $10 billion of ecosystem revenue by 2025, and we seem to have a five-alarm fire on our hands. There were a handful of agency marketers and a couple of publishers. Get the daily newsletter digital marketers rely on.

Agency 98

Agency Marketing GDPR Cookies 98

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. 3 drivers of email marketing’s evolution.

Marketing 117

Marketing Communications ROI Audience 117

Automatad Inc.

JANUARY 17, 2022

Google Analytics might be violating the GDPR according to the Austrian DSB. This dip is relatively moderate and is expected to fall through till 2025, owing to non-cyclic and secular shifts in consumer usage of media. My goal would be to help create the market conditions [that bring back contextual targeting]. violate the GDPR.

GDPR 52

GDPR Header Bidding Non-Profit Media 52

Adtelligent

FEBRUARY 25, 2025

In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. Lets look at some of the most crucial steps you should take in that direction aligned with the advertising trends 2025. What Does AdTech Community Think?

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Adtelligent

FEBRUARY 5, 2025

In 2025, the path forward is bringing ad tech operations in-houseowning the entire supply chain and making data-driven decisions without external gatekeepers. Lets look at some of the most crucial steps you should take in that direction aligned with the advertising trends 2025. What Does AdTech Community Think?

Ad Tech 52

Ad Tech Cookies GDPR Advertising 52

Martech Series

FEBRUARY 2, 2023

Personalized Marketing: Customer data can be used to create personalized marketing campaigns that resonate with each individual customer. By understanding what customers want and need, you can create products that better meet their requirements and increase the chances of success in the market.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Martech Series

JANUARY 3, 2023

as well as the Europe-centric GDPR regulation.” Facial recognition technology and services will be a $10 billion industry by 2025, with Article 4(14) of the GDPR specifically designating facial data as needing protection. . ● Marketing Technology News: Cloudflare Publishes Top Internet Trends for 2022.

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GDPR Cookies MarTech Marketing 87

Martech Series

JANUARY 23, 2023

“Data privacy is everyone’s business,” says Dr. Tobias Hann, CEO at MOSTLY AI, adding, “and the scale at which personal data is being collected – up to 180 zettabytes by 2025 – means it’s impossible for individuals to keep up with where their personal data lands up and how it’s being used.

Machine Learning 94

Machine Learning GDPR MarTech Conversion 94

PubMatic

APRIL 25, 2024

Even with Google’s recent announcement postponing complete deprecation until at least 2025, Google’s move to deprecate third-party cookies on 1% of Chrome users earlier this year affects approximately 30 million people globally. But signal loss is nothing new.

Audience 95

Audience Cookies GDPR Retargeting 95

Single Grain

DECEMBER 10, 2024

Every business is unique, and all marketers know this. How can marketers drive growth for a specific client profile? Account-based marketing (also called signal-based selling) targets a high-value audience, and marketers can use different tactics to meet their needs. If you can, find a tool with a free trial or demo.

ROI 52

ROI Conversion Marketing Ad Targeting 52

Ad Monsters

APRIL 10, 2024

But for those hoping for another postponement on Google’s part, whether cookies disappear from Chrome in 2024 or 2025 doesn’t matter: the privacy wave is unstoppable and began long before Google’s announcement. Unfortunately, this is not the case for the market as a whole. ” Can you tell us why?

Cookies 111

Cookies Ad Tech Retail GDPR 111

Ad Monsters

JULY 23, 2024

This move comes after four years of extensive testing and regulatory discussions, during which Google faced substantial pushback from industry players and regulators like the UK’s Competition and Markets Authority (CMA). There is another way for advertisers to build brand equity, grow market share, and drive performance in programmatic.

Cookies 111

Cookies Ad Tech Advertising Audience 111

VideoWeek

OCTOBER 11, 2024

billion the previous year, with revenues hit by a serious downturn in the TV advertising market, which Channel 4 has described as the worst since the financial crash in 2008. an email advertising and marketing business, for $250 million, in a mix of cash and common stock. This is a significant drop from £1.1 Read more on VideoWeek.

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Video Ads Ad Tech Retail GDPR 64

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. billion internet users.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

SEPTEMBER 18, 2023

Many businesses have a rather myopic view, thinking solely about how they can use it to generate more content for their marketing needs. Implementing AI in Your Marketing Strategy So, how do you bring AI into your marketing game? A marketing team that knows how to leverage both stands to gain the most. So, why wait?

GDPR 52

GDPR Marketing Media 52

Smart-Hub

NOVEMBER 29, 2023

The number of CTV users among Millennials (only in the US) has already reached almost 57 million, and by 2025, this rate is expected to exceed 62.5 By choosing it, you get a marketplace fully compliant with the latest regulations (GDPR, CCPA, etc.) This statistical fact proves the growing importance of connected TV in advertising.

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Conversion Rate Conversion Ad Exchange A/B Testing 67

Clearcode

OCTOBER 21, 2024

However, the initiative is being scrutinized for several reasons, including gaining a dominant position in the AdTech market. Thus, the Privacy Sandbox project needs to evolve to adapt to market requirements. April 23, 2024 : Google postponed phasing out third-party cookies till early 2025.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

TechCrunch Ads

MAY 10, 2022

However another key detail from the speech specifies that the forthcoming Digital Markets, Competition and Consumer Bill will only be put out in “draft” form over the parliament — meaning the reform won’t be speeding onto the statue books. may not even have a draft bill on the table yet. Any action in the U.K.

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GDPR Marketing Healthcare Banner 51

Lemonads

NOVEMBER 29, 2020

The timely planning of an effective data-driven digital marketing strategy with an omnichannel address is all that really can make the difference to a company and make it more competitive in its sector! The sale works by auction and the starting price of the individual spaces is generally higher than those of an open market.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Clearcode

JANUARY 19, 2022

I see video streaming, augmented reality (AR) and podcasts as the main trends that every marketer will use at least once in the coming years. Video-streaming revenue is set to reach $94 billion by 2025. The format and relative placements draw the attention of marketers. Deep Analysis and More Cord-Cutting.

MarTech 52

MarTech Advertising Audience Agency 52

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].

Marketing 145

Marketing SEO Conversion Audience 145

Ad Monsters

FEBRUARY 18, 2025

Locking in with a single vendor for an entire decade makes publishers significantly less nimble and adaptable in a market where such qualities are essential for survival. From the rise of programmatic advertising to privacy regulations like GDPR, each major change caused ripple effects that shook up how publishers and advertisers operate.

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VideoWeek

OCTOBER 7, 2022

“Our market engagement model is well positioned to drive partner adoption by allowing TV OEMs and automotive OEMs to brand the experience, retain customer ownership, and actively participate in long-term revenue generation.” UK Government Plans to Replace GDPR. Political Marketers Resentfully Turn to Facebook.

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GDPR Cookies Agency Ad Tech 64

VideoWeek

OCTOBER 4, 2024

In this week’s Week in Review: Europe’s top court tells Meta to minimise data use in targeted advertising, TF1 positions its streaming service as a full-funnel marketing platform, and Immediate launches a new-look first-party data offering. 1 digital marketing platform. Our ambition now is to make TF1+ the no.1

Advertising 52

Advertising Ad Tech Agency Audience 52

illumin

APRIL 29, 2024

It’s also critical that the CMA (Competition and Markets Authority) has sufficient time to review all evidence including results from industry tests, which the CMA has asked market participants to provide by the end of June. This mindset would likely drive marketers into panic mode when the inevitable happens.

Advertising 59

Advertising Cookies Ad Tech GDPR 59

Oko

MAY 29, 2024

Their complaints led to the delay of the deprecation until “sometime in 2025.”So, Many places are creating privacy laws, such as the GDPR, that will ban third-party cookies in some cases. They can help provide access to new markets, as well as help you optimize that data. No, it doesn’t.

Cookies 52

Cookies Non-Profit Conversion Rate GDPR 52

VideoWeek

OCTOBER 25, 2024

It started hosting music videos in some of its markets earlier this year, and is continuing to expand into new territories. LiveIntent Cuts Staff Following Acquisition by Zeta Global LiveIntent, an email marketing company, has laid off 35 staff following its acquisition by Zeta Global, according to Adweek. percent YoY.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

VideoWeek

AUGUST 30, 2024

In this week’s Week in Review: The Trade Desk is rumoured to be working on a TV OS, a US court strikes down big tech’s liability shield, and Gap says it’s investing more in upper funnel marketing. Gap is indeed looking to drive up effectiveness and efficiency in its marketing, working with new media agency OMG to do so.

Retail 52

Retail Media Non-Profit Ad Tech 52

VideoWeek

SEPTEMBER 13, 2024

The deals vary in structure depending on the talent, according to people familiar with the conversations, ranging from zero payment with marketing support to large sums of money. European users can opt-out under GDPR, but the tech giant would not confirm whether the option would be offered to Australians in the future. “I

Food 52

Food Ad Tech Media Agency 52

VideoWeek

JULY 14, 2023

The broadcaster aims to have 30 percent of revenues come from digital advertising by 2025. The deal comes three years after the European Court of Justice struck down the previous regime, arguing that the “Privacy Shield” did not limit US authorities’ access to data in an equivalent manner to the European GDPR.

Viewability 98

Viewability Non-Profit Agency Media 98

Martech

DECEMBER 16, 2024

The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Dig deeper: How autonomous AI pipelines will transform marketing campaigns 2.

Marketing 117

Marketing GDPR Audience Media 117

Exchange Wire

JANUARY 8, 2025

Intent IQ, a leading provider of identity resolution and marketing solutions, today (January 8th, 2025) announced its compliance with the General Data Protection Regulation (GDPR). The post Intent IQ Implements GDPR Compliance – Strengthening Commitment to Privacy & Security appeared first on ExchangeWire.com.

GDPR 69

GDPR Marketing 69

Martech

JANUARY 13, 2025

These divergent approaches to moderation, combined with escalating data privacy concerns, pose significant challenges for marketers and consumers. How can consumer demands for data privacy coexist with the realities of effective digital marketing? blocklist providers.

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GDPR Machine Learning Education Media 124

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. Lets explore key considerations when selecting or upgrading your CMS, focusing on the four pivotal stages of the marketing journey: Discovery. Experience.

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SEO A/B Testing Conversion GDPR 113