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And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. households expected to have CTV access by 2025.
And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. households expected to have CTV access by 2025.
And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. households expected to have CTV access by 2025.
Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. Go local with geo-targeting. Smartphone penetration is high across all ages and demographics. Think outside the banner.
Oberlo ) LinkedIn discontinued geo-targeting in sponsored messaging campaigns in the EU as of January 10th, 2022. Demand Sage ) 69% of marketers state that hyper-targeting is more successful than a broader approach. LinkedIn ) LinkedIn is expected to have 1 billion users by 2025. quarterly growth in reach. Oberlo ) 56.3%
Moreover, 93% of media buyers intend to run in-game advertising campaigns by 2025. Dynamic in-game advertisements provide advertisers with a great deal of flexibility, are easy to scale, and can be used to geo-target opted-in users. In contrast to static ads, dynamic ads are displayed in a game and can be updated in real-time.
Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. A new study by Statista shows five out of ten people will be mobile gamers by 2025. IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads.
Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. A new study by Statista shows five out of ten people will be mobile gamers by 2025. IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads.
Ad spending is expected to show an annual growth rate of 4.8%, resulting in a projected market volume of US$12,865m by 2025. Apart from these strategies, advertisers can use remarketing, geo-targeting, data and IP address targeting, and website or app targeting to adopt a more refined approach towards targeting.
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