MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. The post B2B Programmatic Advertising: Complete Guide for 2025 appeared first on MNTN. By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Digiday

FEBRUARY 27, 2025

As programmatic advertising spend continues to surge, reaching a projected $180 billion by 2025 in the U.S. This surge, driven by the proliferation of SSPs, ad tech intermediaries and increased header bidding adoption, has created a complex supply chain rife with inefficiencies, impacting everyone from brands and agencies to DSPs and SSPs.

Header Bidding 47

Header Bidding Ad Tech Impressions Audience 47

Brid.tv

SEPTEMBER 16, 2024

By 2025, video content will account for 82% of all internet traffic , making it a critical format for reaching audiences. In addition, consider adopting the header bidding model, this increases competition for your inventory by allowing multiple demand sources to bid on your ad placements simultaneously.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

Automatad Inc.

JANUARY 17, 2022

An unsealed lawsuit against Google reveals how it manipulated ad auction prices through its Global Bernanke program and its collusion with Facebook to hurt header bidding. This dip is relatively moderate and is expected to fall through till 2025, owing to non-cyclic and secular shifts in consumer usage of media.

GDPR 52

GDPR Header Bidding Non-Profit Media 52

PubMatic

APRIL 25, 2024

Even with Google’s recent announcement postponing complete deprecation until at least 2025, Google’s move to deprecate third-party cookies on 1% of Chrome users earlier this year affects approximately 30 million people globally. But signal loss is nothing new.

Audience 82

Audience Cookies GDPR Retargeting 82

YieldBird

JANUARY 22, 2025

Now, having covered the past, lets dive deep into current challenges and how you think it will be in 2025. Even though the world without ,,cookie has not become reality, the effort we put into the development of first-party data, contextual advertising or content personalization has generated a lot of value.

Advertising 52

Advertising Banner Education Cookies 52

VideoWeek

JUNE 30, 2023

Open Source Unified Auction Solution Prebid Gets Privacy Update Header bidding software Prebid has been updated, giving publishers more transparency into specific ad transactions. In 2025, British consumers are predicted to spend £4.2 A decision is expected next week. Read more on VideoWeek.

Video Ads 52

Video Ads Marketing Ad Tech Media 52