MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. Winning Bid Is Selected & Ad Is Served The highest bid that aligns with the publishers criteria wins, and the ad is instantly displayed to the target decision-maker.

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Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Digiday

FEBRUARY 27, 2025

As programmatic advertising spend continues to surge, reaching a projected $180 billion by 2025 in the U.S. This surge, driven by the proliferation of SSPs, ad tech intermediaries and increased header bidding adoption, has created a complex supply chain rife with inefficiencies, impacting everyone from brands and agencies to DSPs and SSPs.

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Header Bidding Ad Tech Impressions Audience 47

Brid.tv

SEPTEMBER 16, 2024

By 2025, video content will account for 82% of all internet traffic , making it a critical format for reaching audiences. In addition, consider adopting the header bidding model, this increases competition for your inventory by allowing multiple demand sources to bid on your ad placements simultaneously.

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Header Bidding Fill rate Video Ads Impressions 52

YieldBird

JANUARY 22, 2025

Now, having covered the past, lets dive deep into current challenges and how you think it will be in 2025. increasing revenue per active user, but at the same time restrict impressions per active user. Will there be other challenges to come?

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Advertising Banner Education Cookies 52

VideoWeek

JUNE 30, 2023

Open Source Unified Auction Solution Prebid Gets Privacy Update Header bidding software Prebid has been updated, giving publishers more transparency into specific ad transactions. In 2025, British consumers are predicted to spend £4.2 A decision is expected next week. Read more on VideoWeek.

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YieldBird

JANUARY 31, 2025

What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? Here are their thoughts. Adnuntius, TTD Open Path, etc.)

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Header Bidding Cookies Fill rate Video Ads 52