Remove 2025 Remove Header Bidding Remove Viewability
article thumbnail

YieldFest 2024 – Panel Discussion: Tackling Challenges and Seizing Opportunities in the Future of Digital Advertising

YieldBird

Now, having covered the past, lets dive deep into current challenges and how you think it will be in 2025. Viewability is important, will be important, but probably not enough. Will there be other challenges to come? Satya, Vinted : The biggest challenge would be connected to running the ad business and metrics ex.

article thumbnail

The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

VideoWeek

With DV’s viewability metrics for video ads on LinkedIn, customers can gain valuable insights to optimise their B2B campaigns and increase performance on a safe and trusted platform,” said Abhishek Shrivastava, VP Product at LinkedIn. Havas Net Revenues Fall in Q3 Vivendi-owned agency group Havas saw net revenues fall by 0.6

article thumbnail

Reflecting On 2024 – Expert Insights on the Programmatic Industry

YieldBird

What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? Here are their thoughts. Adnuntius, TTD Open Path, etc.)