illumin

DECEMBER 9, 2024

Heres what you need to understand the power of retail media advertising in 2025. The medium is set to continue its trajectory in 2025, with projections estimating over $67 billion in ad spend, representing around 20% of total digital ad spending. What is your definition of an impression? How are clicks per impression counted?

Retail 52

Retail Media Advertising Viewability 52

AdvertiseMint

DECEMBER 27, 2024

As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. Consequently, the cost of a 30-second ad slot has seen a consistent increase over the years, now ranging between $7 million and $8 million as of 2025.

Brand Awareness 52

Brand Awareness Audience Impressions Agency 52

Ad Monsters

FEBRUARY 20, 2025

Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance. in 2025, and the U.S. The ask is more significant than just impressions. Here are six themes that emerged from the day.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

illumin

NOVEMBER 8, 2024

However, socially conscious campaigns have started to wane in effectiveness in recent years with younger generations seeing these initiatives as the bare minimum – an expectation rather than an impressive benefit. Do purpose-led business practices still make impactful marketing material for 2025?

Marketing 59

Marketing Communications Audience Impressions 59

MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. Marketers should use technology partners with strong fraud detection capabilities and monitor campaigns closely to ensure impressions are being served to real, relevant audiences.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

MNTN

MARCH 6, 2025

By 2025, U.S. This guides got everything you need to nail OTT advertising in 2025. Track Real-Time Performance Unlike old-school TV marketing campaigns , OTT provides real-time data on impressions, site visits, conversions, and more. But, simply appearing on streaming platforms isnt enough. What is OTT Advertising?

Advertising 52

Advertising Audience Impressions Retargeting 52

Martech

AUGUST 1, 2024

Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. The company anticipates significant capital expenditure growth in 2025 to support AI research and product development. The DAP figure is the number of people accessing any one of its apps.

Retail 113

Retail Impressions MarTech Media 113

Karola Karlson

FEBRUARY 4, 2025

What are the best marketing newsletters in 2025? Why should you read marketing newsletters in 2025? Start by reading: 55+ predictions for 2025 marketing trends 4. Get on the 2025 bandwagon by reading about UGC-style ads, best-performing creative hooks, and 10x-ing ad creative testing.

Marketing 52

Marketing Media Audience ROI 52

Digiday

MARCH 20, 2025

Engagement, impressions and sales will be the top performance metrics marketers will be looking at in 2025. Meta’s Facebook and Instagram platforms, TikTok , and YouTube are an integral part of marketers’ strategies this year (again), but how exactly will they know whether they’re successful on those platforms?

Marketing 71

Marketing Impressions Media 71

Martech

JANUARY 22, 2025

Due to high CPM for Amazon owned and operated properties, that category receives a higher percentage of spend (55%) than impressions (46%). Dig deeper: Social media and influencers: 2025 predictions Email: Business email address Sign me up! Additionally, it sells into other non-Amazon inventory. Walmart Sponsored Products. Processing.

CPM 111

CPM Demand Side Platform Media Impressions 111

MNTN

JANUARY 6, 2025

This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies. Ad Impressions : A count of the total ads shown to viewers, reflecting the reach of your campaign. What is OTT Advertising?

Advertising 52

Advertising Retargeting CPA Audience 52

Martech

OCTOBER 1, 2024

Dig deeper: Measuring marketing’s impact: From metrics to growth Issuing FY 2025 marketing guidance As we move into 2025 budget planning, it’s time to get serious about the age-old tension between “What was your value this year?” ” and “How much should we give you next year?

Marketing 113

Marketing Machine Learning Finance Communications 113

Digiday

MARCH 25, 2025

The campaign generated 870 million impressions, doubled Disney+ signups beyond benchmarks and boosted streaming hours by 42%. Partnering with Roku, Disney+ launched an immersive Fan Experience offering exclusive sneak peeks, behind-the-scenes content and character introductions, seamlessly linking users to the streaming platform.

Media 51

Media Entertainment Impressions Audience 51

Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. Abandoning vanity metrics No more hiding behind impression counts or engagement scores. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding.

Marketing 121

Marketing Conversion MarTech Brand Awareness 121

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. Why are we going back when we know it doesn’t work?

ROI 123

ROI MarTech Marketing Agency 123

MNTN

FEBRUARY 18, 2025

For the growing landscape of Connected TV (CTV) advertising , 2025 is poised to be its biggest year yet. In just a few clicks, your ads start serving on the best streaming networks, and our proprietary tech will track every impression to help you gauge the impact of your ads. MNTNs platform also makes it easy to launch your campaign.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

Basis

MARCH 17, 2025

With key state and local races in 2025, and seemingly ever-increasing political spending, political marketing practitioners can apply and optimize what theyve learned recently. Many of the top 11 states in impressions are considered battlegrounds that can lean blue or red in any given election.

Advertising 79

Advertising CPM Impressions Video Ads 79

Digiday

DECEMBER 18, 2024

For 2025, Uber Advertising is sticking with what works: scaling up markets, doubling down on programmatic and adding new formats, according to Paul Wright, its head of international advertising. An impressive milestone for an ad business thats just two years old. And the way things are going, more milestones are bound to fall in 2025.

Impressions 72

Impressions Media Marketing Advertising 72

MNTN

JANUARY 31, 2025

In fact, five MNTN customers in wildly different industries were able to drive impressive performance during a peak shopping moment. Advertisers, listen up: no matter what industry youre in, you need to effectively cut through the noise and set yourself apart from the crowd, during the holidays and throughout the rest of the year.

Healthcare 98

Healthcare Fashion Audience Impressions 98

Ad Monsters

MARCH 31, 2025

billion in 2025 to $215.49 Think for a moment about an SSP powered by machine learning, which abandons rigid waterfall auctions in favor of real-time impression valuation. Verified Market Research valued the global DSP market at $25.46 billion in 2024 and forecasted that it would reach $133.39 billion by 2031 at a CAGR of 23%.

Machine Learning 71

Machine Learning Advertising GDPR Ad Tech 71

Single Grain

JANUARY 16, 2025

In practice, gateway offers can take many forms: E-books priced under $100 Short challenges or workshops Low-cost training courses Free or low-ticket webinars These offerings allow businesses to bring in leads while creating a positive first impression, nurturing them into higher-ticket purchases over time.

Agency 52

Agency Conversion Rate Conversion Audience 52

illumin

NOVEMBER 14, 2024

The medium is also on pace to continue its growth in 2025, when it is expected to make up 20% of digital ad spending, surpassing $67 billion USD. Understanding impressions, click-through rates, and return on ad spend (RoAS) is essential for optimizing retail media campaigns. How do you define an impression?

Retail 52

Retail Media Viewability Impressions 52

Martech

JANUARY 7, 2025

For example, a cybersecurity firm can enhance blogs with: Infographics summarizing 5 types of cyberattacks businesses should watch for in 2025. Test how your content performs in AI summaries by monitoring impressions and engagement metrics. Embedded videos explaining How our threat detection tool works in real-time.

SEO 109

SEO Conversion Education Rich Media 109

Martech

JANUARY 10, 2025

2 above, it give you the impression that you’re peeking into a great deal that you’re not entitled to, so of course you’re going to jump on it, right? Dig deeper: What every marketer should watch for in 2025 Should these marketers go to email jail? As we saw in No. At first glance this looks effective.

Shipping 129

Shipping Fashion Conversion Retail 129

AdvertiseMint

FEBRUARY 2, 2025

million in 2025. By engaging users with unique and interactive content, brands can leave lasting impressions that extend beyond the holiday. Unlike static or video ads, AR invites users to actively engage, creating stronger, more memorable impressions. As the saying goes, strike while the iron is hot!.

Marketing 52

Marketing Impressions Brand Awareness Video Ads 52

Martech

MARCH 31, 2025

In 2025, a new wave in customer experience (CX) is gaining traction. Or think about an emotion connection score, a memory retention index or a lasting impression score. What if the key to customer loyalty isnt faster shipping or flashier ads but a cleverly timed stroll down memory lane?

Pop-Up 73

Pop-Up Shipping Banner Impressions 73

Ad Monsters

JULY 14, 2022

billion by 2025 1. . This means we have little-to-no error rates in impression and click reporting where other services struggle for direct in-GAM reporting, or completely lose impression and click data. The global email marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027 1.

Ad Ops 119

Ad Ops Ad Server Advertising Impressions 119

Relevant-Digital

SEPTEMBER 25, 2024

Here, we’ve compiled some key highlights from the presentations, covering the state of digital advertising in Europe, the development of programmatic advertising, and media trends for 2025. Despite the slowdown, growth still reached an impressive 7.4%. Programmatic advertising grew to €12 billion.

Media 52

Media Advertising Retail Cookies 52

Martech Series

OCTOBER 25, 2022

By 2025, the U.S. Global CTV impressions in 2020 increased 60% year over year, and CTV accounted for 40% of all video impressions, up from 31% in 2019. “Our success together in the U.S. serves as a template for new emerging markets.”.

Demand Side Platform 89

Demand Side Platform Audience Manufacturing Advertising 89

VideoWeek

MARCH 27, 2025

2025 is when well see this happen. Scope3 has launched the new Agentic Media Platform, leveraging Agents to understand every ad impression. Curation has refined programmatic advertising, but the real transformation is yet to come. The Trade Desk recently acquired Sincera, a tool that builds a deep understanding of media owners.

Ad Tech 52

Ad Tech Media Advertising Impressions 52

Brid.tv

JANUARY 29, 2025

What awaits publishers, advertisers, and other industry players in 2025? Here are my predictions for the video and advertising trends to expect in 2025. Table of Contents 2025 Trends in Video Publishing Video Podcasting Will See Its Renaissance AI-Generated Videos a.k.a. Will AI continue its head-spinning rise? And Im not alone.

Advertising 40

Advertising Native Advertising Video Ads Cookies 40

MNTN

FEBRUARY 11, 2025

Viewers benefit by saving money and avoiding monthly subscription fees, while content providers benefit by placing streaming ads throughout the content that earn revenue based on metrics such as impressions and viewership. Tap into the power of advertising video on demand with MNTN and level up your marketing strategy in 2025.

Advertising 52

Advertising Audience Impressions Ad Inventory 52

Ad Monsters

MARCH 13, 2025

AdMonsters Sell Side Summit laid bare the tensionsand opportunitiesthat will define 2025. For publishers, this means: Moving beyond impressions and CPMs to metrics that align with business outcomes. Can buyers and sellers find common ground, or is this industry stuck in a perpetual playoff series? And shes right.

Media 58

Media Click Through Rate Audience Impressions 58

illumin

JANUARY 16, 2024

eMarketer predicts that by 2025, adults in the US will spend more time on TikTok than on Facebook. per user, per hour by 2025. In Meta’s Q2 2023 earnings call , the company declared it had sold 34% more impressions than in 2022; the company is going to continue to have ample supply in the new year.

Advertising 104

Advertising Retail Impressions Ad Space 104

Basis

OCTOBER 11, 2024

The emergence of audio as a mainstay in media plans, alongside developments within the space (including concepts like sonic branding and voice interactivity, as well as new innovations powered by AI), is a top digital advertising trend to watch as teams look ahead to 2025. In 2025, an estimated 140.9 billion in 2025.

Advertising 96

Advertising Pop-Up Brand Awareness Audience 96

Martech Series

AUGUST 11, 2022

The growth of global data is estimated to skyrocket to 180 zettabytes (180 billion terabytes) by 2025, with 80 percent of it unstructured. We carefully reviewed the technologies available on the market and found Automation Hero’s OCR and NLP/AI technology impressive. Our joint solution will be a game changer for the market.”.

Impressions 84

Impressions MarTech Marketing 84

OpenX

FEBRUARY 28, 2025

Take the 2025 football halftime show, headlined by Kendrick Lamar. In the past, they could bank on predictable ratings, knowing that a prime-time TV buy would reliably deliver the impressions needed to drive sales. With a record-breaking 133.5 million viewers , it became the most-watched halftime show in history.

Fill rate 52

Fill rate ROI Audience Agency 52