Basis

NOVEMBER 5, 2024

After all, 86% of US households own a connected TV device, and in 2025 the average US adult will spend nearly two and a half hours watching CTV devices each day. billion in 2025 , representing 9.6% Even more, it’s the fastest-growing major ad channel in the US, with CTV ad spend projected to hit $32.57 of total digital media ad spend.

Advertising 104

Advertising Audience A/B Testing Viewability 104

MNTN

AUGUST 6, 2024

While Linear TV viewing still holds some form of nostalgia, especially with a mature audience, changes in consumption habits have affected the way marketers view Linear TV as an advertising tool – in fact, according to media consultancy Ebiquity, Linear TV will see an estimated 21% fall in commercial impact by 2025. So, will it go away?

Advertising 98

Advertising Audience ROI Impressions 98

Single Grain

JUNE 13, 2023

billion by 2025. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. The market is anticipated to experience a Compound Annual Growth Rate (CAGR) of 22.7% throughout the forecast period, indicating substantial growth. Social Shepherd ) 50.7%

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

illumin

JANUARY 22, 2024

Another important feature of meta ads is retargeting. By reminding these users of their previous interests, retargeting aims to bring them back into the sales funnel and increase the chances of conversion. In Meta’s Q2 2023 earnings call , the company declared it had sold 34% more impressions than in 2022.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

PrograMetrix

JUNE 9, 2021

CBD use and demand will continue to grow, with some analysts estimating the industry to be worth $20 billion by 2025. The market didn't meet its 2020 projection, but it still greatly expanded. To stay relevant and top of mind with consumers, leading CBD brands need to grow with the industry. Digital Video Advertising.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

MNTN

MARCH 6, 2025

By 2025, U.S. This guides got everything you need to nail OTT advertising in 2025. Track Real-Time Performance Unlike old-school TV marketing campaigns , OTT provides real-time data on impressions, site visits, conversions, and more. But, simply appearing on streaming platforms isnt enough. What is OTT Advertising?

Advertising 52

Advertising Audience Impressions Retargeting 52

MNTN

APRIL 7, 2025

By 2025, U.S. This guide has everything you need to nail OTT advertising in 2025. Data-Driven Insights and Measurement OTT advertising platforms provide built-in analytics that give you full visibility into performance, from impressions to conversionsno guesswork, just real results. What is OTT Advertising?

Advertising 52

Advertising Audience Non-Profit Impressions 52

VideoWeek

SEPTEMBER 23, 2022

On connected TV channels, Teads says it will enable creative optimisation and interactive features, as well as frequency capping and retargeting which will work across all channels. The predicted growth of social commerce from 10 percent of all e-commerce to 17 percent by 2025 will be driven by Gen Z and millennial consumers,” said Walmart.

eCommerce 59

eCommerce Media Ad Tech Agency 59

illumin

DECEMBER 3, 2024

Digital Waste : Unused or unwanted ads, poorly targeted campaigns, and redundant impressions add to what’s known as “digital waste.” These impressions are served to users who may never engage with them, leading to unnecessary data traffic and additional energy consumption.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105