MNTN

JANUARY 6, 2025

This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies. Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness.

Advertising 52

Advertising Retargeting CPA Audience 52

Martech

JANUARY 7, 2025

What is the ROI of implementing ERP software? For example, a cybersecurity firm can enhance blogs with: Infographics summarizing 5 types of cyberattacks businesses should watch for in 2025. Test how your content performs in AI summaries by monitoring impressions and engagement metrics.

SEO 109

SEO Conversion Education Rich Media 109

Single Grain

JANUARY 16, 2025

That’s why we use the latest SEO and marketing tactics to generate a 300% ROI for our clients. Brands can either boost existing Facebook posts to attract more website traffic or create ad copy to increase impressions and CTRs. Segmenting Offers for Different Audiences One size doesnt fit all when it comes to gateway offers.

Agency 52

Agency Conversion Rate Conversion Audience 52

OpenX

FEBRUARY 28, 2025

Biddable delivers an unmatched level of agility allowing marketers to optimize campaigns in real time, respond to cultural moments as they unfold, and maximize ROI. Take the 2025 football halftime show, headlined by Kendrick Lamar. Our self-serve platform has now grown into a nine-figure business, and were just getting started.

Fill rate 52

Fill rate ROI Audience Agency 52

Single Grain

MAY 27, 2021

With machine learning and AI, marketers like you can get useful insights into buyers’ preferences, automate tasks, and make smarter decisions to achieve a higher ROI. billion by 2025: The COVID-19-related lockdowns that forced people to spend more time indoors also led to the increased adoption of social media. Higher ROI.

Media 145

Media Machine Learning Marketing ROI 145

Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 102

Brand Lift Advertising Cookies Impressions 102

Martech Series

OCTOBER 7, 2022

billion to an impressive $127.45 billion by 2025, according to Research and Markets. And, with the betting industry only saturating further, companies cannot afford to suffer from low ROI and poor campaign performance.

Affiliates 89

Affiliates Ad network ROI Cookies 89

Martech Series

JULY 28, 2022

The Zeta Marketing Platform, with a CDP at its core, is perfectly positioned to help our customers deliver personalized experiences at scale for consumers and higher ROI from their marketing investment. Steinberg, Co-Founder, Chairman, and CEO of Zeta.

MarTech 79

MarTech ROI Impressions Marketing 79

Single Grain

FEBRUARY 27, 2025

This tool has experienced impressive growth. As of early 2025, Bolt.new hit an annual recurring revenue of $20 million, Real-World Application: Creating a YouTube Packaging Tool One of the most exciting aspects of Bolt.new is its ability to generate functional applications with minimal input.

Marketing 52

Marketing SEO Audience Agency 52

Single Grain

JUNE 13, 2023

billion by 2025. Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. WebFX ) The number of mobile users will reach 7.49

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

MNTN

AUGUST 6, 2024

While Linear TV viewing still holds some form of nostalgia, especially with a mature audience, changes in consumption habits have affected the way marketers view Linear TV as an advertising tool – in fact, according to media consultancy Ebiquity, Linear TV will see an estimated 21% fall in commercial impact by 2025. So, will it go away?

Advertising 98

Advertising Audience ROI Impressions 98

Digital Remedy

DECEMBER 30, 2021

CTV ad revenue growth will decrease slightly, following the huge spike, however, CTV ad spend will gain share of overall digital ad spending through 2025, passing 10% by 2024. The future of CTV ad spending is bright—more than doubling in 2025 to surpass $30b. Gen Z and Millennial users will continue to increase through 2025.

Advertising 52

Advertising Ad Space CPA Impressions 52

Martech Series

FEBRUARY 6, 2023

“Code generation is an obvious application for AI, given the magnitude of the software development market and the clear ROI associated with productivity gains. It’s a space where the best technology will win because the open ecosystem allows for easy distribution of the best product.

Education 52

Education ROI Impressions MarTech 52

Single Grain

JANUARY 16, 2023

billion people) will access the web solely via their smartphones by 2025. 88% of video marketers are satisfied with their video marketing efforts and the ROI generated from them. The fastest growing segment in the SEO market will be the small and medium enterprises (SMEs) segment, growing at a CAGR of 17.23% during 2020-2025.

SEO 59

SEO Mobile Search ROI Conversion 59

PrograMetrix

JUNE 9, 2021

CBD use and demand will continue to grow, with some analysts estimating the industry to be worth $20 billion by 2025. From a marketing perspective, CBD brands that clearly articulate the health and wellness benefits of their products to potential customers drive higher ROI. Digital Video Advertising.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Single Grain

JUNE 24, 2021

In this article, we'll go through twelve vital factors that impact the search ROI from publishing web content in 2021. Mobile internet usage has been growing consistently: Nearly 73% of people will access the internet solely via mobile devices by 2025. Let’s get started! TABLE OF CONTENTS: ↓ Core Web Vitals. Passage Indexing.

SEO 138

SEO Marketing Audience Real Estate 138

Digital Remedy

MARCH 9, 2022

By 2025, the combined U.S. marketing professionals considered CTV more effective than linear TV at driving advertising ROI and managing frequency. Consumers are now watching TV across more devices, apps, and publishers than ever before. The research found that U.S.

Advertising 52

Advertising Audience CPA Media 52

Digital Remedy

MARCH 9, 2022

By 2025, the combined U.S. marketing professionals considered CTV more effective than linear TV at driving advertising ROI and managing frequency. Consumers are now watching TV across more devices, apps, and publishers than ever before. The research found that U.S.

Advertising 52

Advertising Audience CPA Media 52

InMobi

DECEMBER 13, 2019

There’s a reason Grand View Research predicts the in-app mobile ad market to grow by a compound annual rate of more than 19% between 2019 and 2025. What is the ROI that you are looking for?” This is impressive, but it’s not unfathomable to expect 2020 results to be even greater. Does it all fall off a cliff in 2020?

Advertising 52

Advertising Banner Marketing Rich Media 52

Lemonads

NOVEMBER 29, 2020

Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. Publishers generate revenue based on the clicks and impressions data collected by the display network. This is used to decide a bidding price for the first impression.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. billion by 2025. At the same time, it can bring significant ROI and spread brand recognition, which is incredibly lucrative to medium-sized businesses.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

MARCH 7, 2022

The blockchain market is expected to reach over $23 billion by 2023, and the Bitcoin price is speculated to hit $250,000 by 2025. And as a full-stack digital marketing agency, they offer a complete promotion plan to deliver exceptional ROI on all crypto advertising and PR campaigns. DeFi (decentralized finance). Budget: $10,000+.

Agency 52

Agency Public Relations SEO Brand Awareness 52

Lemonads

JANUARY 17, 2022

Rather than charging advertisers for each conversion generated, affiliates earn commissions for every 1000 impressions they accumulate. With the above in mind, also note that CPL campaigns offer much higher return-on-income (ROI), at least when analyzed at the individual conversion level.

Affiliates 52

Affiliates Marketing CPL CPM 52

Single Grain

SEPTEMBER 14, 2022

Metaverse will grow in the gaming world and make it a $400 billion business by 2025. Single Grain specializes in: High-ROI online marketing using smart, cutting-edge marketing strategies to find the right quality leads. They give your company valuable exposure while leaving a lasting impression on potential customers.

Agency 59

Agency Marketing SEO Real Estate 59

Single Grain

JUNE 21, 2023

DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. LinkedIn ) LinkedIn is expected to have 1 billion users by 2025. Klient Boost ) 1,000 LinkedIn impressions cost $6.05. LinkedIn ) LinkedIn is expected to have 1 billion users by 2025.

Advertising 98

Advertising Marketing CPC ROI 98

NewProgrammatic

MAY 10, 2022

As Buy Now Pay Later market continues its impressive growth in 2022, entering the BNPL industry advertising opportunities is a much-recommended practice for all companies. Increasing AOV means that with the same marketing efforts and spending, the brand generates higher ROI.

Marketing 52

Marketing Impressions Audience Advertising 52

VideoWeek

JUNE 30, 2023

UK Consumer Spending on Streaming to Overtake Pay-TV in 2025 UK households will spend more on streaming services than pay-TV packages by 2025, PwC has forecast. In 2025, British consumers are predicted to spend £4.2 Read more on VideoWeek. billion on SVOD memberships (such as Netflix and Disney+), versus £4.1

Video Ads 52

Video Ads Marketing Ad Tech Media 52

Single Grain

DECEMBER 6, 2019

Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos). It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). Dive Deeper: .

Marketing 145

Marketing SEO Conversion Audience 145

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. The proposed offering would offer local live broadcasts for at least half the teams in the league’s 30-strong lineup.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

APRIL 26, 2024

The study also showed that TV has an average full profit ROI of £5.61 By comparison, online video (predominantly YouTube) has an average full profit ROI of £3.86 The integration brings Onetag DealCurate into Multilocal’s offering, using impression-level traffic shaping to eliminate low-quality media in the programmatic supply chain.

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

VideoWeek

OCTOBER 4, 2024

TF1 will roll out new products in Q1 2025, including new premium display, playable and shoppable ad formats, as well as personalised content engines. Due to launch in January 2025, Graph:ID aims to become a single access point for information about users of TF1+, TF1 Info and TF1 PUB. Read more on VideoWeek.

Advertising 52

Advertising Ad Tech Agency Audience 52

MNTN

FEBRUARY 13, 2025

B2B marketers are under increasing pressure to prove ROI and drive measurable results across every campaign. This guide explores the latest trends, strategies, and best practices to help B2B brands maximize their performance marketing impact in 2025. Scaling : Once a campaign shows positive results, increase its reach to maximize ROI.

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59

illumin

DECEMBER 3, 2024

Digital Waste : Unused or unwanted ads, poorly targeted campaigns, and redundant impressions add to what’s known as “digital waste.” These impressions are served to users who may never engage with them, leading to unnecessary data traffic and additional energy consumption.

Advertising 106

Advertising Marketing Ad Inventory Impressions 106

Martech

MARCH 24, 2025

As the 2025 baseball season kicks off in the U.S., This includes measuring impressions during games, events and broadcasts. Critics argue that the return on investment (ROI) can be difficult to quantify, and some studies indicate the impact on sales may not always justify the high costs involved.

Entertainment 62

Entertainment ROI MarTech Impressions 62

illumin

JANUARY 21, 2025

billion by 2025. The US is also the largest travel purchaser, expecting to generate $224 billion in annual revenue by 2025 23.4% Top 3 travel industry trends for 2025 There are several key industry trends to consider going into 2025, but these three trends will have the biggest impact on travel sellers this year.

ROI 59

ROI Advertising Ad Tech Media 59

VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. Less than ten years ago, Ralph Lauren’s marketing spend sat at just over three percent of sales. Read more on VideoWeek.

Marketing 52

Marketing Ad Tech ROI Retail 52

Ad Monsters

JANUARY 24, 2025

Already projected to outpace other channels in ad spend growth in 2025, CTV offers many of the same benefits advertisers love about TikTok: precise targeting, immersive creative formats, and measurable results. The looming TikTok ban in the U.S. Given the anticipation of the TikTok ban, many brands have been preparing for this transition. .

Ad Tech 119

Ad Tech Brand Lift Audience Advertising 119