AdvertiseMint

FEBRUARY 2, 2025

million in 2025. By engaging users with unique and interactive content, brands can leave lasting impressions that extend beyond the holiday. Unlike static or video ads, AR invites users to actively engage, creating stronger, more memorable impressions. As the saying goes, strike while the iron is hot!.

Marketing 52

Marketing Impressions Brand Awareness Video Ads 52

Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. million by 2025. billion in 2024.

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

Brid.tv

JANUARY 29, 2025

What awaits publishers, advertisers, and other industry players in 2025? Here are my predictions for the video and advertising trends to expect in 2025. Table of Contents 2025 Trends in Video Publishing Video Podcasting Will See Its Renaissance AI-Generated Videos a.k.a. Here are my predictions.

Advertising 40

Advertising Native Advertising Video Ads Cookies 40

Adtelligent

JULY 19, 2022

Rich Media are usually more complex, include animation or a video, and can be interactive. billion by 2025. However, as dictated by the industry standards, it is advisable for mobile ads not to take up more than 30% of the screen space. Mobile video ads are video ads that have been adjusted for mobile screens.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Brid.tv

SEPTEMBER 16, 2024

With the rise of video consumption across platforms, from social media to news websites, it’s the perfect chance for publishers to capitalize on this growing demand — but, of course, with an appropriate video ad monetization strategy. This shift has pushed advertisers to allocate more budget toward video.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

Single Grain

JUNE 13, 2023

LinkedIn ) For non-gaming apps, in-app ad revenue is anticipated to increase by 6.2%, while for gaming apps, by 19.1%. billion by 2025. Truelist ) 38% of consumers who have encountered voice ads on smart speakers perceive them as less intrusive. Additionally, 39% of consumers find voice ads to be more engaging.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Digiday

FEBRUARY 2, 2023

And although AI-generated content is still fairly novel, the research firm Gartner predicts 30% of outbound marketing messages sent by large organizations will be synthetically generated by 2025. ” AI’s growing ubiquity ChatGPT has already been used in ad campaigns for a number of major brands.

Marketing 90

Marketing Clickbait Agency Impressions 90

Basis

FEBRUARY 15, 2024

US podcast advertising surpassed $2 billion in 2023 and is forecast to reach nearly $4 billion in 2025. Case in point: Compared to other digital, social, and TV channels, podcasts drive the highest attentive-seconds-per-thousand impressions, demonstrating their efficacy in capturing and holding audiences’ attention.

Advertising 102

Advertising Cookies Audience Banner 102

illumin

NOVEMBER 24, 2023

According to recent estimates, mobile ad spending in the US is projected to reach $53.9 billion by 2025. ChatGPT achieved 100 million monthly active users within the first two months of its launch – an impressive achievement. Silent ads are making a splash A greater number of website users are opting to scroll in silence.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

Ad Monsters

FEBRUARY 11, 2025

The Metrics Makeover Why Measurement Is the New MVP In an ecosystem where every impression counts, measurement has evolved from a post-campaign report card to an active strategic tool. This year, AD-IDs partnership with FOX marked a pivotal shift in tracking and optimizing Super Bowl ads in real time.

Ad Tech 71

Ad Tech Audience Impressions Advertising 71

MNTN

AUGUST 6, 2024

While Linear TV viewing still holds some form of nostalgia, especially with a mature audience, changes in consumption habits have affected the way marketers view Linear TV as an advertising tool – in fact, according to media consultancy Ebiquity, Linear TV will see an estimated 21% fall in commercial impact by 2025. So, will it go away?

Advertising 98

Advertising Audience ROI Impressions 98

Smart-Hub

JULY 11, 2022

In-app video. What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. In-app video ad formats.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

InMobi

DECEMBER 13, 2019

This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments. Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers. Does it all fall off a cliff in 2020?

Advertising 52

Advertising Banner Marketing Rich Media 52

Single Grain

MAY 24, 2023

Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. Billion by 2026 ( Basis ) The expenditure on video ads on mobile devices in the U.S. Average CTRs of in-app video ads are 7.5X higher than for display ads. billion USD in 2025. Billion to $73.14

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Lemonads

NOVEMBER 29, 2020

Publishers generate revenue based on the clicks and impressions data collected by the display network. Here is an example of a programmatic display ad! display ads Video Ads The popularity of programmatic ads continues to grow as video continues to become one of the most preferred consumption tools.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Automatad Inc.

FEBRUARY 29, 2024

Ad block, commonly referred to as ad blocker, is a technology that prevents ads from being displayed on a webpage or app, both on desktop or mobile. Users commonly use ad blockers in the form of web plugins, browser extensions, and hardware. Ad blockers prevent all ad formats like display , native , and video ads.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Clearcode

MARCH 2, 2023

Blending and integrating ad content into the games allows for a non-interruptive and seamless gaming experience which can leave users with a positive and long-lasting impression of brands. Moreover, 93% of media buyers intend to run in-game advertising campaigns by 2025. minutes per thousand impressions.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

illumin

DECEMBER 14, 2023

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Rewarded video ads Rewarded video ads are meant to reward users for watching a full-screen ad (these are usually around 15-30 seconds long).

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Rewarded video ads Rewarded video ads are meant to reward users for watching a full-screen ad (these are usually around 15-30 seconds long).

Advertising 52

Advertising Marketing Banner Pop-Up 52

PrograMetrix

JUNE 9, 2021

CBD use and demand will continue to grow, with some analysts estimating the industry to be worth $20 billion by 2025. Digital Video Advertising. Almost everyone online views digital videos. Many people prefer to watch videos versus reading content. The market didn't meet its 2020 projection, but it still greatly expanded.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Single Grain

JUNE 21, 2023

Oberlo ) Bermuda has an ad reach of 104.8%. Influencer Marketing Hub ) LinkedIn Ads have a 1.6% LinkedIn ) Year-over-year change in LinkedIn ad reach is +11.4%. DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. billion USD in ad revenue.

Advertising 98

Advertising Marketing CPC ROI 98

VideoWeek

DECEMBER 8, 2023

The findings follow the ANA’s revelation that 15 percent of programmatic ad spend goes on MFA sites. In addition, the average campaign ran on 44,000 websites, but 500 websites accounted for 63 percent of impressions. All three contracts start in January 2025 and run for three years.

Video Ads 52

Video Ads Media Agency Ad Tech 52

VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

Video Ads 52

Video Ads Marketing Ad Tech Media 52

VideoWeek

JUNE 24, 2022

Paramount said it expects the SVOD platform to be live in 45 countries by the end of 2022, and “plans to commission” 150 international originals by 2025. The move comes shortly after CEO Evan Spiegel warned that ad revenues are likely to falter as advertisers pull back spending due to grim global economic conditions.

Ad Tech 98

Ad Tech Agency Media Audience 98

illumin

JANUARY 22, 2024

Ad supply is soaring Ad supply is not on issue on Meta’s platforms in 2023. In fact, its ad supply is oversized. In Meta’s Q2 2023 earnings call , the company declared it had sold 34% more impressions than in 2022. These impressions were also sold at a 16% lower rate.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Agency Media 98

VideoWeek

SEPTEMBER 23, 2022

French video ad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Teads says the expansion will increase its overall reach to nearly two billion monthly users across all platforms, while also adding the specific strengths of CTV inventory to its portfolio.

eCommerce 59

eCommerce Media Ad Tech Agency 59

VideoWeek

SEPTEMBER 1, 2023

“These metrics — and the flexibility of having multiple platforms in one view — enable A+E Networks to demonstrate how attention leads to action and truly understand the quality and value of audience impressions.” The parent company generated revenues of €9.7 billion in the first six months of the year, up 4.5 percent on H1 2022.

Entertainment 52

Entertainment eCommerce Agency Media 52

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads 52

Video Ads Impressions Viewability Media 52

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

APRIL 26, 2024

For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter. But Tesla looks set to end its experimentation with ads. The ads were far too generic – could’ve been any car.

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

illumin

DECEMBER 3, 2024

Digital Waste : Unused or unwanted ads, poorly targeted campaigns, and redundant impressions add to what’s known as “digital waste.” These impressions are served to users who may never engage with them, leading to unnecessary data traffic and additional energy consumption.

Advertising 106

Advertising Marketing Ad Inventory Impressions 106

YieldBird

JANUARY 31, 2025

What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? Here are their thoughts. So we also look to increase revenues.

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

VideoWeek

MAY 20, 2022

CTV Overtakes Mobile on Video Impressions. CTV overtook mobile in 2021 to become the platform with the greatest share of global video impressions. An Innovid study showed that CTV accounted for 46 percent of all video impressions, up from 40 percent in 2020, as mobile fell from 43 percent to 39 percent.

Impressions 52

Impressions Ad Tech Media Agency 52

Ad Monsters

FEBRUARY 3, 2025

From deceptive redirects to sophisticated phishing schemes, these evolving threats continue to wreak havocdamaging victims, tarnishing the reputations of publishers and brands and undermining trust in the entire ad ecosystem. Each year, we analyze over one trillion impressions across premium websites, apps, and SSPs to track emerging threats.

Clickbait 65

Clickbait Advertising Pop-Up Impressions 65

VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. This is how we are reinforcing Joyn’s clear promise to bundle the most diverse content for viewers in one place, for free.”

Marketing 52

Marketing Ad Tech ROI Retail 52

VideoWeek

APRIL 12, 2024

In this week’s Week in Review: Andrew Jassy says Amazon Prime Video’s ad reach is over 200 million, BuzzFeed wants to become the “defining media company for the AI era”, and ProSieben fends off MFE as it sells off some non-TV assets.

Agency 52

Agency Ad Tech Video Ads Media 52