illumin

DECEMBER 9, 2024

Heres what you need to understand the power of retail media advertising in 2025. The medium is set to continue its trajectory in 2025, with projections estimating over $67 billion in ad spend, representing around 20% of total digital ad spending. What is your definition of an impression? How are clicks per impression counted?

Retail 52

Retail Media Advertising Viewability 52

illumin

NOVEMBER 14, 2024

The medium is also on pace to continue its growth in 2025, when it is expected to make up 20% of digital ad spending, surpassing $67 billion USD. Understanding impressions, click-through rates, and return on ad spend (RoAS) is essential for optimizing retail media campaigns. How do you define an impression?

Retail 52

Retail Media Viewability Impressions 52

Basis

FEBRUARY 21, 2025

Attention metrics have been characterized as an evolution of viewability telling advertisers not just whether an ad placement is viewable, but whether consumers are paying attention to it. Do all your ad impressions need to be in the highest attention environment? Notheres a balance, says Johnson.

Audience 52

Audience Viewability Pop-Up Advertising 52

Basis

NOVEMBER 5, 2024

After all, 86% of US households own a connected TV device, and in 2025 the average US adult will spend nearly two and a half hours watching CTV devices each day. billion in 2025 , representing 9.6% Even more, it’s the fastest-growing major ad channel in the US, with CTV ad spend projected to hit $32.57 of total digital media ad spend.

Advertising 102

Advertising Audience A/B Testing Viewability 102

YieldBird

JANUARY 22, 2025

Now, having covered the past, lets dive deep into current challenges and how you think it will be in 2025. increasing revenue per active user, but at the same time restrict impressions per active user. Viewability is important, will be important, but probably not enough. Will there be other challenges to come?

Advertising 52

Advertising Banner Education Cookies 52

VideoWeek

JUNE 24, 2022

Paramount said it expects the SVOD platform to be live in 45 countries by the end of 2022, and “plans to commission” 150 international originals by 2025. NYT’s Impressive Growth Continues. Sky Cinema is also bundling the streaming service within its existing offering, integrating the Paramount+ app into the Sky Glass and Sky Q.

Ad Tech 98

Ad Tech Agency Media Audience 98

Single Grain

JUNE 13, 2023

billion by 2025. Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. The market is anticipated to experience a Compound Annual Growth Rate (CAGR) of 22.7% Social Shepherd ) 50.7%

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102