Martech

SEPTEMBER 9, 2024

March 2025: All remaining eCPC campaigns transitioned to Manual CPC. However, newer machine learning options like Maximize conversions (with optional target CPA) and Maximize conversion value (with optional target ROAS) offer more automated tools to improve performance. Why we care. Email: Business email address Sign me up!

CPC 111

CPC Machine Learning CPA Conversion 111

illumin

JULY 18, 2024

This technology can quickly process data and give marketers accurate and meaningful predictions about consumer behavior. Marketers can use this information to easily plan and adjust campaigns, reaching their target audience effectively and efficiently. So how exactly can marketers leverage this technology to improve performance?

Machine Learning 110

Machine Learning Audience Advertising Marketing 110

AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. Key Takeaways Amazon advertising will increasingly leverage AI and machine learning for personalized ad experiences. Did we miss anything?

Advertising 52

Advertising Machine Learning Video Ads Ad Targeting 52

Martech

DECEMBER 18, 2024

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. zettabytes in 2020 to 181 zettabytes by 2025. trillion USB sticks.

Marketing 102

Marketing eCommerce Machine Learning Conversion 102

AdvertiseMint

DECEMBER 28, 2024

The landscape of Google Advertising is set to undergo significant transformation by 2025, largely influenced by the evolution of artificial intelligence (AI) and increasing user privacy concerns. This article explores the critical trends in Google Advertising that marketers should prepare for to stay ahead in the digital marketing realm.

Advertising 52

Advertising Machine Learning Agency Marketing 52

Martech

APRIL 16, 2025

2025 is shaping up to be the year of AI or is it? It’s a question every marketer should be asking. It’s a question every marketer should be asking. Whereas technology in the past was more based on static logic, true AI adapts dynamically, learning from behavioral signals, context and intent.

Machine Learning 85

Machine Learning MarTech Marketing 85

Martech

DECEMBER 5, 2024

Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

MarTech 113

MarTech Food Machine Learning SEO 113

Ad Monsters

MARCH 21, 2025

Paul Kelly, the new CEO of A Million Ads, shares why 2025 will be a turning point for digital audio advertising, from the rise of in-car and audiobook ad opportunities to AI-driven ad personalization. He sees 2025 as a turning point for digital audio and urges marketers to rethink audios role in their media strategies.

Machine Learning 65

Machine Learning Entertainment Audience ROI 65

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. Companies using customer journey analytics saw a 54% greater return on marketing investment than those without, the Aberdeen Group found.

Machine Learning 127

Machine Learning Click Through Rate A/B Testing Conversion Rate 127

Ad Monsters

MARCH 31, 2025

Verified Market Research valued the global DSP market at $25.46 Similarly, Market Research Future predicts that the SSP market will grow from $65.58 billion in 2025 to $215.49 Invest in Intelligent Automation Tapping into the power of machine learning and AI can transform platforms into intelligent superpartners.

Machine Learning 75

Machine Learning Advertising GDPR Ad Tech 75

Basis

DECEMBER 20, 2024

of agency leaders believing that AI will be the most influential trend to shape digital advertising in the next 10 years, and more than 90% of marketers and advertisers saying they use generative AI as part of their digital marketing efforts, the technology has already reshaped advertisers approach to their work. With 82.4%

Machine Learning 96

Machine Learning Agency Advertising Media 96

Digiday

APRIL 8, 2025

The 2025 Digiday Streaming and Video Awards finalists reflect a clear trend: brands and agencies are prioritizing measurable results, personalization and creative collaborations to deliver high-impact campaigns. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Machine Learning 67

Machine Learning ROI Agency Audience 67

Martech

OCTOBER 31, 2024

Hispanic consumers: An underserved market ready for innovation If U.S. Over the years, Tricolor (where I serve as the company’s Chief Strategy Officer) has successfully used AI and machine learning to enhance multiple business operations, including supply chain management, marketing, underwriting and customer support.

Machine Learning 129

Machine Learning Conversion Retail Finance 129

Single Grain

MAY 27, 2021

Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. In fact, the market of AI in social media is expected to grow up to $2.2 In fact, the market of AI in social media is expected to grow up to $2.2

Media 145

Media Machine Learning Marketing ROI 145

Ad Rants

SEPTEMBER 27, 2022

From traditional marketing to the current age of digital marketing, a lot has changed in the last two decades in terms of adopting customer-focused marketing strategies and bringing in technologies. Earlier, the marketing tech was limited to suggesting recommendations based on fixed inputs, outputs, and assumptions.

Machine Learning 147

Machine Learning Marketing Audience Media 147

Clearcode

FEBRUARY 14, 2025

Companies across industriesincluding e-commerce, media, and streaming servicesare already proving the value of this technology in their marketing efforts. Click here or on the image below to read Piotrs insights, or visit ExchangeWire to download the full report.

A/B Testing 69

A/B Testing Machine Learning Retail Media 69

Martech

SEPTEMBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and did you miss me? About the last thing I did before I signed off was catch the live presentation by Larry Ellison explaining the Oracle Fusion Marketing launch.

Machine Learning 97

Machine Learning Marketing Cookies Conversion 97

Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

Marketing 133

Marketing Machine Learning Healthcare GDPR 133

MNTN

OCTOBER 6, 2024

To help our fellow marketers stay in the know, we’re taking a quick look at this year’s latest trends and how they will influence advertising in 2025, 2026, and beyond. WARC reports that the CTV ad market is expected to balloon by nearly 20% in 2024, and is on course to be worth $35.2 And that’s huge news for advertisers.

Marketing 98

Marketing Audience Machine Learning Education 98

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. households expected to have CTV access by 2025.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. households expected to have CTV access by 2025.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. households expected to have CTV access by 2025.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. Can you use data from 2020 and 2021 or even 2022, which shows a massive click-through rate on specific ads with a high conversion rate to your online store, as a predictor for which online campaigns will drive sales in 2024 and 2025 to forecast online sales? The simple answer is “no.”

Machine Learning 119

Machine Learning Click Through Rate Conversion Conversion Rate 119

Digiday

MARCH 19, 2025

Nvidia GTC (GPU Technology Conference) 2025 is taking place this week in San Jose, Calif., and the giant chip manufacturer has unveiled a range of AI capabilities across a range of industries, with marketing companies like Accenture and S4 Capitals Monks both showcasing their partnerships. Continue reading this article on digiday.com.

Machine Learning 35

Machine Learning Manufacturing Conversion Marketing 35

Martech Series

SEPTEMBER 2, 2022

hospitals will have adopted AI by 2025, improving positive outcomes by 30% to 40%. Marketing Technology News: Data Complexity Untangled by Rowbot.io Chatbots use natural language processing (NLP) and machine learning (ML) to understand context, emotion, and user intent. Frost & Sullivan forecasts that 90% of U.S.

Healthcare 80

Healthcare Conversion Machine Learning MarTech 80

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. So, it is clear that leveraging customer data is essential for building a market advantage.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Martech

MARCH 4, 2024

It plans to use Amazon Bedrock’s choice of foundation models from third-party AI companies delivered via a single API, as well as Amazon SageMaker to build and deploy machine learning models at scale. WPP spends heavily too.

Machine Learning 119

Machine Learning Electronics Retail eCommerce 119

Martech Series

JANUARY 23, 2023

“Data privacy is everyone’s business,” says Dr. Tobias Hann, CEO at MOSTLY AI, adding, “and the scale at which personal data is being collected – up to 180 zettabytes by 2025 – means it’s impossible for individuals to keep up with where their personal data lands up and how it’s being used.

Machine Learning 94

Machine Learning GDPR MarTech Conversion 94

Martech Series

FEBRUARY 19, 2023

(RAD AI) has identified five creative intelligence trends for marketers to watch in order to improve the impact of their budget spend for 2023. As machine learning (ML), deep learning and natural-language processing technologies improve, so does the excitement and dependency of marketers looking to make better informed decisions.

Machine Learning 82

Machine Learning ROI Audience MarTech 82

Martech Series

SEPTEMBER 15, 2022

This appointment comes following the company’s recent announcement of plans to be generating 40% of revenue from international markets by 2025, with a greater focus on the US and Europe. David is a seasoned sales leader with deep domain expertise in digital marketing, mobile marketing, data management, and machine learning.

Machine Learning 82

Machine Learning MarTech Communications Marketing 82

Advendio

MARCH 29, 2023

With increasing market rivalry, retailers are looking for creative ways to increase their revenue streams and raise customer satisfaction. Retailers can also optimize their advertising and marketing strategies by utilizing first-party data. Worldwide spending on digital retail media advertising was projected to reach 110.67

Retail 68

Retail Machine Learning Media Real Estate 68

Martech Series

SEPTEMBER 15, 2022

For insurers, our pioneering synthetic data platform can boost their machine learning performance by up to 15%, while for mid-market businesses it can speed up test data automation by up to 50%,” adds Hann. Marketing Technology News: Xperi Showcases Integrated Product Offerings Including Award-Winning TiVo OS, Pay-TV and Vewd….

Machine Learning 81

Machine Learning MarTech Audience Marketing 81

Basis

DECEMBER 5, 2022

B2B marketing has been going through a digital transformation for over a decade now. By 2024, however, that share will drop to 51.0%, and trend lines suggest this number will slip below 50% for the first time ever in 2025. Want to learn about some of the macro trends affecting digital marketing more generally?

Marketing 52

Marketing Machine Learning Audience Media 52

Basis

DECEMBER 5, 2022

B2B marketing has been going through a digital transformation for over a decade now. By 2024, however, that share will drop to 51.0%, and trend lines suggest this number will slip below 50% for the first time ever in 2025. Want to learn about some of the macro trends affecting digital marketing more generally?

Marketing 52

Marketing Machine Learning Audience Media 52

Martech

MAY 13, 2024

’s Competition and Markets Authority. Q: Google has said it is pushing the complete deprecation of third-party cookies back to 2025. When you don’t have deterministic data, you have to fill the gaps with machine learning. Interview edited for length and clarity.)

Advertising 109

Advertising Cookies Machine Learning Ad Server 109

Lemonads

OCTOBER 28, 2020

The digital marketing industry is projected to generate more than 980 billion US dollars by 2025. In this week’s review of the top ad fraud protection platforms for digital marketing, we’ll go over RiskIQ and discuss the different features found in this cyber protection platform.

Machine Learning 52

Machine Learning Marketing Affiliates Advertising 52

Ad Monsters

AUGUST 8, 2024

Discover how the Android Privacy Sandbox will transform mobile marketing with insights from Remerge’s Luckey Harpley. As Google’s Android Privacy Sandbox gears up for its anticipated 2025 launch, mobile marketers need to stay ahead of the curve. Why Is Mobile Marketing Shifting to Privacy-First Advertising?

Marketing 52

Marketing Retargeting Demand Side Platform Cookies 52