Martech

NOVEMBER 8, 2024

In B2B marketing, simply sticking to traditional channels may limit your potential. This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platforms that can give your B2B marketing a fresh edge.

ROI 121

ROI Media Audience Ad Inventory 121

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Through teaching, consulting, and participating in the Marketing Accountability Council (MAC), Ive spent the year at the crossroads of these lofty ambitions and practical constraints.

Marketing 119

Marketing Fashion ROI Communications 119

AdExchanger

FEBRUARY 18, 2025

That growth is expected to continue in 2025, with digital platforms capturing 72.9% The ROI on digital marketing efforts continues to justify […] The post Cracking 2025s Toughest Marketing Challenges With A Smarter Data Strategy appeared first on AdExchanger. of total ad revenues this year, rising to 76.8%

Marketing 96

Marketing ROI 96

Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% Processing.

Retail 113

Retail Advertising ROI MarTech 113

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Amazon customer leader, Kenvue; and Sarah Weiss, vice president, head of marketing, Qvest.

MarTech 93

MarTech A/B Testing Retail ROI 93

Basis

DECEMBER 4, 2024

Evolving Sentiments Around AI : After a year dominated by both hype and scrutiny around AI, advertisers face critical decisions about how to integrate the technology into their marketing—and their tech stacks. Do these shifts illuminate any broader trends advertisers should look out for in 2025?

Advertising 97

Advertising Retail Pop-Up Media 97

Ad Monsters

JANUARY 24, 2025

Its 2024 commercials cost 35 times more than standard TV ads , yet delivered lower ROI and failed to drive consumer purchases. In 2025, the advertising industry will reflect this shift as retail environments gain new importance, data privacy reshapes targeting strategies, and brand safety concerns drive major budget reallocations.

Media 109

Media Retail Advertising Cookies 109

Ad Monsters

JANUARY 14, 2025

In 2025, retailers, brands, and platforms will focus on refining strategies, building smarter collaborations, and delivering measurable results. Incrementality Gets Smarter with Advanced Techniques Measuring incrementality will remain a priority, but in 2025, the tools we use will evolve. Thats going to change in 2025.

Retail 101

Retail Media Machine Learning ROI 101

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights.

Communications 117

Communications Conversion Conversion Rate Marketing 117

Adweek

JANUARY 17, 2025

And marketers who immerse themselves in technology like extended reality (XR) and AI will reap the benefits. At a live Adweek group chat at CES 2025 in Las Vegas, presented in partnership with Infinite Reality,

ROI 256

ROI Audience Marketing 256

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short.

Marketing 116

Marketing Finance ROI Ad Targeting 116

Martech

FEBRUARY 14, 2025

Your marketing stack isn’t delivering what you need, am I right? Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. But when your CEO asks about marketing’s contribution to revenue, you’re still scrambling to connect the dots. Reality looks different. The hard truth?

MarTech 108

MarTech Finance Conversion Rate Conversion 108

Martech

JANUARY 14, 2025

Marketing budgets are down 15% year-over-year. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. While many CMOs are stressing over shrinking percentages, the smartest are rewriting how marketing delivers and proves value. Theyre redefining marketings role in driving revenue.

Marketing 121

Marketing Conversion MarTech Brand Awareness 121

Martech

FEBRUARY 5, 2025

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. The increase came despite one-fourth of marketers citing difficulties integrating retail media with other digital channels and 32% having concerns about ROI.

Retail 113

Retail Media Marketing Manufacturing 113

Martech

JANUARY 22, 2025

Even more fascinating is how companies aren’t returning to traditional event marketing. For marketers, mastering this intersection requires a marriage of separate elements to create a cohesive event marketing strategy. Another marketing acronym?” They’re reinventing it. How can your brand harness SoLoMo?

Marketing 108

Marketing Finance ROI Media 108

Martech

NOVEMBER 21, 2024

For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. A CEO’s perspective on investment effectiveness Risk on marketing investment. I knew he had it.

Marketing 104

Marketing Finance ROI Conversion 104

Ad Monsters

MARCH 21, 2025

Paul Kelly, the new CEO of A Million Ads, shares why 2025 will be a turning point for digital audio advertising, from the rise of in-car and audiobook ad opportunities to AI-driven ad personalization. He sees 2025 as a turning point for digital audio and urges marketers to rethink audios role in their media strategies.

Machine Learning 65

Machine Learning Entertainment Audience ROI 65

Chief Martech

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. 31% replaced their core marketing automation platform. But at the same time, new disruptive innovations and evolving marketing requirements led them to add net new apps to the mix.

MarTech 115

MarTech ROI Marketing 115

PubMatic

APRIL 2, 2025

Here are the key themes that stood out on the Shoptalk 2025 agenda: CTV Meets Commerce Shoppable CTV is breaking down the barriers between brand storytelling and transactions. Commerce media is rapidly evolving from a complementary advertising channel into a central pillar of marketing strategy.

Media 62

Media Retail Education ROI 62

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

ROI 123

ROI MarTech Marketing Agency 123

Martech

DECEMBER 18, 2024

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. zettabytes in 2020 to 181 zettabytes by 2025. trillion USB sticks.

Marketing 102

Marketing eCommerce Machine Learning Conversion 102

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025.

Retail 106

Retail eCommerce ROI Conversion 106

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose.

Marketing 119

Marketing Finance Conversion Rate MarTech 119

Martech

AUGUST 14, 2024

I’m still buzzing from a call a few days ago with a marketer working for a well-known Western university. But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. So, put this on your 2025 action plan. So, please pass this along.

ROI 126

ROI Marketing Agency MarTech 126

AdvertiseMint

DECEMBER 21, 2024

As we approach 2025, TikTok is expected to undergo significant transformations, particularly in its advertising strategies. Enhanced analytics will offer improved ROI tracking and optimization opportunities. Enhanced Analytics for Better ROI Tracking As TikTok advertising evolves, so too will the tools available for measuring success.

Advertising 52

Advertising ROI Entertainment Video Ads 52

Karola Karlson

FEBRUARY 4, 2025

What are the best marketing newsletters in 2025? Why should you read marketing newsletters in 2025? These days, no top marketers learn by reading articles in old marketing blogs. One thing that amazed me while researching the best marketing/growth newsletters is the abundance of excellence.

Marketing 52

Marketing Media Audience ROI 52

Digital Remedy

APRIL 16, 2025

While headlines may focus on potential spending cuts, savvy marketers see this as a strategic momentan opportunity to reassess their media mix and lean into high-performance channels that offer measurable, full-funnel impact. While some advertisers may be tightening belts, others are reallocating budgets in ways that amplify ROI.

Marketing 87

Marketing ROI Audience Media 87

Martech

FEBRUARY 7, 2025

According to Nextivas 2025 CX Landscape report, 89% of CX decision-makers say their execs understand CXs impact on profit margins. Furthermore, nearly all companies (94%) have seen ROI on their major CX investments. Source: The 2025 CX Landscape Report As always, one major challenge is data.

ROI 87

ROI MarTech Marketing 87

Martech

APRIL 8, 2022

Annual worldwide spending on marketing continues to increase and will reach $4.7 trillion by 2025, according to a Forrester report. trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. Get the daily newsletter digital marketers rely on. Why we care.

Marketing 115

Marketing Healthcare ROI Retail 115

VideoWeek

DECEMBER 18, 2024

AI, privacy and retail media are changing the game for marketing, writes Rob Webster, Co-Founder of Tau Marketing Solutions, opening new opportunities for marketers willing to embrace these seismic changes. From here we get into the predictions for 2025. In 2024 marketers started to see benefits and transition.

Media 52

Media Marketing Retail SEO 52

Ad Monsters

JANUARY 10, 2025

Publisher Forums inaugural Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks will debut March 9-11, 2025, at the luxurious Pier Sixty-Six Hotel in Fort Lauderdale, FL. Tickets for all three 2025 events are available now. Media Contact: Trish Borrelli Sr.

Ad network 105

Ad network Ad Ops ROI Education 105

Martech

DECEMBER 5, 2024

Surprisingly, the number of marketers willing to use AI-generated content if brand suitability could be verified dropped from 66% to 50%. This is especially common among agencies; marketers are almost evenly split between using in-platform and outside tools. At right, orange tabby wrapped in orange slice paper.) introduces THINK1.Ai:

MarTech 113

MarTech Food Machine Learning SEO 113

Karola Karlson

FEBRUARY 22, 2025

This article first appeared in the Marketing Fix newsletter. Subscribe & join 15,000+ strategic marketers getting bi-weekly secret-sauce growth strategies, free templates, and hacks I’ve used on 50+ startups. How to find good LinkedIn ad examples? What I found was the day to my LI feed’s night.

ROI 52

ROI Video Ads Ad Targeting Conversion 52

MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Digital Remedy

APRIL 2, 2025

Staying ahead as a full-service digital marketing agency is no small feat. Turning Obstacles into Growth Opportunities Challenges can often present opportunities for full-service marketing agencies to redefine their value, showcase adaptability, and drive exceptional results. The key to long-term success?

Agency 66

Agency Marketing ROI Audience 66

Martech

NOVEMBER 1, 2024

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. Marketing, sales, customer success and operations — all elements of GTM — work together to drive revenue growth across these areas.

Marketing 133

Marketing ROI Communications MarTech 133

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies.

Advertising 52

Advertising Retargeting CPA Audience 52